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Frederik G. Pferdt
Works at Stanford University
Attended Stanford University
Lives in San Francisco, CA
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Frederik G. Pferdt

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For those who wonder why I carry around pipe cleaners, construction paper and Legos in my suitcase, read more about unleashing creativity at Google on our Official Blog.
I feel lucky to work and "play" with such a talented team!

http://googleblog.blogspot.com/2012/12/unleashing-creativity-in-googles-csilab.html
 
Go inside our CSI:Lab, one of the classes in our Googlers-to-Googlers (g2g) program, which connects employees with each other to teach, share and learn. CSI:Lab is a user-centered, prototype-driven class that aims at teaching "creative skills for innovation." It's been taught in 37 Google offices with more than 9,000 participants overall. 

In this post, we've shared the story of how CSI:Lab was started and how it works, as well as some of the best practices from the Lab, to help you bring more creativity to your life/work—such as "Understand where your inspiration comes from, and do it 10x more than you do now." 

What do you do when you need to be creative? Do you have tactics to help you come up with interesting solutions or ideas?
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Frederik G. Pferdt

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Have him in circles
272 people
Sudhir Giri's profile photo
Thomas Kristiansen's profile photo
Sabrina Leonhardt's profile photo
Ambreen Hussain's profile photo
Christian Kurzke's profile photo
Constanze Martin's profile photo
Work
Employment
  • Stanford University
    Lecturer, present
    http://dschool.stanford.edu/bio/frederik-g-pferdt/
  • Google, Inc.
    Head of Innovation & Creativity Programs, present
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Currently
San Francisco, CA
Story
Tagline
Innovation by design.
Introduction
Frederik is the Head of Innovation & Creativity Programs at Google and leads a talented team which catalyzes 10x thinking at Google by building a thriving innovation environment.
Frederik is co-founder of “The Garage” at Google and was nominated as a visiting scholar at the Center for Design Research (d.school), Stanford University and research scholar at EdLab, Columbia University. As the founder of LearningDesign:Lab, he created award-winning user-centered design experiences for various groups -- from kindergartners, to teachers, to CEOs. Currently lecturing at Stanford University, he feels lucky to see students being empowered through user-centered, prototype-driven design so that they can do cool things that matter in the world. He currently lives in Silicon Valley with his wife and two sons, and draws inspiration from his boys' childish minds and playfulness.
As a true explorer of life, Frederik rarely does things twice to keep discovering new things everyday. So far, he has done only one thing twice, which he is very proud of. Ask him about it.

Education
  • Stanford University
  • University of Konstanz
  • University of Paderborn
  • Columbia University
Basic Information
Gender
Male
Frederik G. Pferdt's +1's are the things they like, agree with, or want to recommend.
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David Kelley, founder of the Stanford Institute of Design, discusses his methods for teaching design and innovation. Bloomberg's Sheila Dhar

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