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Frederic Gonzalo
Attended John Molson School of Business
1,140 followers|67,002 views
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Il semblerait qu'on ait encore rien vu et que plusieurs développements restent à venir avec #airbnb ... #etourisme
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Food for thought... Happy Easter and enjoy the read :-) #travelmarketing #contentmarketing  
Is there too much content being shared, in particular within the travel & hospitality sphere? Will we reach a 'Content Shock' threshold, where content marketing loses its effectiveness?
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Voici une liste avec plusieurs outils pratiques pour gérer vos #médiassociaux . Bonne lecture!
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Voici la liste ultime: 30 outils et applications à découvrir et utiliser pour mieux gérer votre présence en ligne et sur les médias sociaux!
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A few canadian destinations that perform well in the online #travel sphere...
#orc2014  
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
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Great read about #circlecount by +Michael Q Todd. I will need to check it out! #googleplustips  
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My most recent post, re-published on +Social Media Today is about #contentmarketing and #travelmarketing . Will there be a 'content shock' in travel, as per +Mark Schaefer's theory? I think so...
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A lovely weekend in Burlington, VT, for Easter. And a trip to Vermont would not be complete without a little stopover at Sherlburne Farms!
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My most recent post published on +Social Media Today. Which Canadian #travel destination is your favorite?
#etourism  
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So reviews on TripAdvisor or Yelp may be influenced by the weather? Make sense... via +Adi Gaskell 
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Awesome recap of why marketers ought to consider #googleplus in their online strategy. Must-read! via +martin shervington 
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Thanks +Frederic Gonzalo!
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People
Have him in circles
1,140 people
Danny Kronstrom's profile photo
Alexandra Graveline's profile photo
Tracy Champagne's profile photo
Work
Skills
public speaking, marketing strategy, travel & hospitality expertise, social media junkie
Basic Information
Gender
Male
Story
Tagline
Speaker, Blogger & Consultant specializing in e-tourism, social media and mobile.
Education
  • John Molson School of Business
    MBA, 2003 - 2005
Frederic Gonzalo's +1's are the things they like, agree with, or want to recommend.
La prochaine marque dominante du voyage? AirBnB
fredericgonzalo.com

AirBnB serait évalué à $10 milliards, plus que certaines chaînes hôtelières mondiales. Voici 4 développements qui laissent croire que le mei

Content Shock in Travel | Social Media Today
socialmediatoday.com

In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Faceboo

Will there be ‘content shock’ in travel?
fredericgonzalo.com

Is there too much content being shared, in particular within the travel & hospitality sphere? Will we reach a 'Content Shock' threshold, whe

30 outils pour mieux gérer vos médias sociaux
fredericgonzalo.com

Voici la liste ultime: 30 outils et applications à découvrir et utiliser pour mieux gérer votre présence en ligne et sur les médias sociaux!

Canada Tourism and Digital Promotion | Social Media Today
socialmediatoday.com

Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality

8 Canadian Destinations Shining in the Digital World
fredericgonzalo.com

While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some cr

The impact of environmental factors on reviews
adigaskell.org

Reviews are hugely important for restaurants, hotels, even doctors. That much is pretty widely established now, and has contributed to the r

What Every Marketing Department Needs to Know About Google+
www.convinceandconvert.com

YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter

Les ATR et les médias sociaux
tourismexpress.com

Alors que la saison des Grands Prix du Tourisme bat son plein un peu partout à travers la province, beau timing pour constater quelles sont

How Quebec Crowdsource Locals To Promote Its Destinations
www.slideshare.net

Two innovative social media campaigns marked 2013 in the province of Quebec, spearheaded by its two major urban destinations: Quebec City To

Le Québec, société distincte… sur les médias sociaux
fredericgonzalo.com

Une étude récente démontre à quel point les attentes ne sont pas les mêmes vis-à-vis une page de marque sur Facebook, selon qu'on soit franc

Facebook and Website Influence | Social Media Today
socialmediatoday.com

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on

How Facebook influences… TripAdvisor!
fredericgonzalo.com

TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Face

Facebook influence votre performance… sur TripAdvisor!
fredericgonzalo.com

Saviez-vous que les données de votre réseau Facebook sont intégrées à même vos résultats de recherche dans TripAdvisor, affectant les résult

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today
socialmediatoday.com

In the SMToolbox this week, we turn to Google+ expert Martin Shervington as he shares his top tips and tools for mastering Google+.

Why review sites are a must for travel marketers
fredericgonzalo.com

According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommod

Les voyages, sujet de prédilection sur Facebook!
fredericgonzalo.com

On compte dorénavant plus de 945 millions d'utilisateurs Facebook actifs sur leur appareil mobile. Le voyage est l'activité #1... Voici quel

Is AirBnB The Next Powerhouse Travel Brand ?
fredericgonzalo.com

AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tour

Mobile Features and Hotel Accomodations | Social Media Today
socialmediatoday.com

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social me