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Frederic Gonzalo
Attended John Molson School of Business
Lives in Quebec City, Canada
1,905 followers|204,209 views
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Frederic Gonzalo

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13 Instagram Tools for Your Social Marketing Using Instagram for your brand storytelling? Here are some handy tools to help managing your accounts.
#socialmarketing #travel #travelmarketing  
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Frederic Gonzalo

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5 nouveautés Facebook à surveiller en 2016
Voici quelques fonctionnalités qui devraient améliorer (ou pas) votre expérience de marque sur Facebook au cours des mois à venir. À lire!
#facebook #facebookmarketing  
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Parmi les nouveautés à prévoir du côté de Facebook, lesquelles sont les plus susceptibles d'avoir un impact pour votre entreprise? En voici 5 à considérer.
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Frederic Gonzalo

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Le début de la fin pour Twitter
Déjà, on sent un ralentissement dans l'utilisation de Twitter depuis quelques temps. Si on change son fonctionnement en étendant la limite de publication à 10,000 caractères (au lieu de 140, comme en ce moment), ne risque-t-on pas de tuer sa raison d'être?
#socialmedia #twitter  
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Twitter s'apprête à faire passer sa limite de 140 à... 10,000 caractères. Acte de désespoir ou geste qui permettra d'accroitre sa popularité et utilisation?
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Frederic Gonzalo

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Les concours Facebook et la nature humaine On commence 2016 en beauté, alors? Allez, on y va avec un récapitulatif des conditions de concours sur Facebook, rappelant ce qui est permis - et ce qui ne l'est pas!
#facebook #facebookmarketing  
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Vous voyez passer un concours Facebook qui vous demande de liker, commenter et partager afin de gagner un voyage, vous faites quoi?
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+Auberge Le Marquis des Phares Ça fait plaisir! Et bonne année 2016 :-)
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Frederic Gonzalo

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Hotel Industry Trends for 2016 What's in the crystal ball for hoteliers in 2016? Here are few interesting trends to take notice of...
#hotelmarketing  
Marriott, Starwood, AccorHotels, Fairmont & Raffle Hotels... it's been a busy 2015 in the hotel industry. What trends can we expect for 2016?
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Frederic Gonzalo

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5 Online Marketing Trends in Travel for 2016 I recently gave a webinar about some of the key trends to look out for in 2016 when it comes to online marketing, in particular for travel & hospitality brands, Here's the summary (including the video playback).
#travelmarketing #hotelmarketing #onlinemarketing #trends  
What are the online marketing trends that will impact how travel brands engage with target audiences and consumers in 2016? Here are 5 key ones to follow!
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Frederic Gonzalo

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4 Reasons Why People Don't Buy On Your Mobile Site Knowing that in 2016 three quarters of searches in travel, and more than 50% of revenues, will come from mobile devices, what should brands focus on to increase conversions?
#mobile #mobilemarketing #mobiletravel  
According to recent studies, here are key reasons why users get annoyed with mobile sites. Hint: it has to do with loading times, payment & checkout processes...
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Facebook Videos: The Heat is (Still) On!
Is your brand actively using videos to tell your story on social media, and on Facebook in particular? #facebook #facebookmarketing  
Facebook is pushing ahead with its video marketing potential for individuals and company pages alike. Here's a run-down of what you need to know for 2016!
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6 Travel Trends for 2016 What can travel & hospitality practitioners expect in 2016? Here are a few interesting trends to look out for.
#trends2016 #onlinetravel #travel  
What are some of the key travel trends to expect in 2016? From sharing platforms to travelers spending more, here are six trends to understand and embrace!
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Top 5 Most Read Articles of 2015 Here were the best performing articles published on my blog during 2015. Enjoy!
#hotelmarketing #travelmarketing #onlinetravel  
2015 was a record-breaking year on this site. In case you missed them (or if you want to read them again), here were the top-performing posts!
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Priceline, Expedia and The Future of OTA Hoteliers and hospitality marketers deal with online travel agencies, as friends and foes, depending on the perspective. What can we expect for 2016?
#hotelmarketing #onlinetravel  
Are Priceline and Expedia too big to fail, or will their domination be threatened by Tripadvisor and Google gradually becoming online travel agencies?
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People
Have him in circles
1,905 people
David Thomson's profile photo
Subodh Sinha's profile photo
Tourisme Laurentides's profile photo
Christopher Ruffell's profile photo
Charlie Fernandez's profile photo
daagbo vaudou's profile photo
Jordan David's profile photo
Kristin Halpin's profile photo
Momark Mark's profile photo
Work
Skills
public speaking, marketing strategy, travel & hospitality expertise, social media junkie
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Quebec City, Canada
Previously
Montreal, QC - Copper Mountain, CO - Montreux, Switzerland - Gstaad, Switzerland - Valle Nevado, Chile - Sahoro, Japan - Turks & Caicos - Quebec City, QC
Story
Tagline
Speaker, Blogger & Consultant specializing in e-tourism, social media and mobile.
Introduction
Former VP, Marketing & Communications at Le Massif de Charlevoix, Frederic Gonzalo started his own consulting, Gonzo Marketing, early 2012. He is a sought-after public speaker, trainer and consultant within the travel marketing industry, where he brings 19 years of front-line and strategic expertise.

Proud father of 3 boys, married to a beautiful Japanese wife, great traveler, wine lover and soccer fan!
Education
  • John Molson School of Business
    MBA, 2003 - 2005
Basic Information
Gender
Male
Frederic Gonzalo's +1's are the things they like, agree with, or want to recommend.
13 Instagram Tools for Your Social Marketing - Frederic Gonzalo
fredericgonzalo.com

There are countless tools and apps to help better manage your presence on Instagram. Here are 13 of my favorites, specially for travel brand

4 Reasons Why People Don’t Buy On Your Mobile Site
fredericgonzalo.com

According to recent studies, here are key reasons why users get annoyed with mobile sites. Hint: it has to do with loading times, payment &

5 nouveautés Facebook à surveiller en 2016 - Frederic Gonzalo
fredericgonzalo.com

Parmi les nouveautés à prévoir du côté de Facebook, lesquelles sont les plus susceptibles d'avoir un impact pour votre entreprise? En voici

Facebook Videos: The Heat Is (Still) On! - Frederic Gonzalo
fredericgonzalo.com

Facebook is pushing ahead with its video marketing potential for individuals and company pages alike. Here's a run-down of what you need to

Le début de la fin pour Twitter - Frederic Gonzalo
fredericgonzalo.com

Twitter s'apprête à faire passer sa limite de 140 à... 10,000 caractères. Acte de désespoir ou geste qui permettra d'accroitre sa popularité

6 Travel Trends For 2016 - Frederic Gonzalo
fredericgonzalo.com

What are some of the key travel trends to expect in 2016? From sharing platforms to travelers spending more, here are six trends to understa

Les concours Facebook et la nature humaine
fredericgonzalo.com

Vous voyez passer un concours Facebook qui vous demande de liker, commenter et partager afin de gagner un voyage, vous faites quoi?

Top 5 Most Read Articles of 2015 - Frederic Gonzalo
fredericgonzalo.com

2015 was a record-breaking year on this site. In case you missed them (or if you want to read them again), here were the top-performing post

Hotels Industry Trends for 2016 [INFOGRAPHIC]
fredericgonzalo.com

Marriott, Starwood, AccorHotels, Fairmont & Raffle Hotels... it's been a busy 2015 in the hotel industry. What trends can we expect for 2016

Priceline, Expedia and The Future of OTA
fredericgonzalo.com

Are Priceline and Expedia too big to fail, or will their domination be threatened by Tripadvisor and Google gradually becoming online travel

5 Online Marketing Trends in Travel For 2016 - Frederic Gonzalo
fredericgonzalo.com

What are the online marketing trends that will impact how travel brands engage with target audiences and consumers in 2016? Here are 5 key o

10 Ways To Target Travelers With Facebook Ads
fredericgonzalo.com

There are tremendous opportunities stemming from Facebook targeting with its native Ads Manager. Here are 10 examples to filter and aim spec

Too Late For Holiday Travel Marketing?
fredericgonzalo.com

When it comes to travel marketing, the upcoming Holiday Season is key period of the Year. Recent findings show it's not too late to get more

8 raisons d'investir en marketing sur Facebook
fredericgonzalo.com

Vous avez un budget publicitaire limité, alors pourquoi investir en Facebook marketing? Voici huit raisons de vous y mettre dès aujourd'hui!

7 statistiques méconnues des médias sociaux
fredericgonzalo.com

Quel magazine est le plus populaire sur les médias sociaux? Quel est le taux d'utilisation des médias sociaux au Québec? Voici 7 statistique

9 Key Stats in Hotel Online Distribution
fredericgonzalo.com

The online distribution landscape is quite different for US and Europe hotels, for chains and independents. Here are 9 insightful stats to u

Un nouveau modèle pour le marketing touristique du Québec
fredericgonzalo.com

La création d'une nouvelle Alliance de l'Industrie Touristique du Québec (AITQ) était au coeur des Assises cette année. Voici quelques éléme

Why Mobile Changes Everything
fredericgonzalo.com

When it comes to travel marketing, the mobile reality is cornerstone to any strategy. Here are three reasons why mobile truly changes the ga

Programme fidelité, récompense ou reconnaissance?
fredericgonzalo.com

Quand il est question de marketing relationnel, on pense surtout aux programmes de fidelité. Quels bénéfices recherchent les clients? Et les

Website Audit: What It Is And Why You Need One
fredericgonzalo.com

Conducting a website audit for your brand helps understanding strengths and weaknesses while identifying actionable steps to improve your on

SKAL-Quebec held its annual Ball here over the weekend and the Frontenac did not disappoint. As usual, service was flawless through the evening and the Maitre d'Hôtel was always available making sure everything went smoothly. The 4-course meal we were served was exquisite, except perhaps for the dessert which was OK, but not as impressive as the soup or beef. This building just has so much class, specially since the renovations. A must for anyone doing an event or staying over in Quebec City\
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reviewed a year ago
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