#326 : Fools Gold - web advertising
Do you sell ads on your web site? As you know, web advertising is everywhere and everyone has become immune to it. We almost never hear any complaints about ads on web sites these days. But if you sit back and watch what's happening, you might think different. Do you think you're getting rich by selling web ads?
Once upon a time, the advertising industry wanted so badly to get rich on the Internet they would do anything to make a dime. Since business and industry were really skeptical about buying ads online, the advertising industry became prostitutes in order to lure advertisers. They got desperate. Some idiot said, "You don't have to pay anything unless someone actually clicks and buys something!" When met with more resistance, complete idiots said "... and you don't even have to pay a lot, just pennies!" Of course the advertiser loved that. The web became a consignment flea market. That spelled the end of the publisher's advertising market.http://www.graphic-design.com/60-seconds/326_fools_gold