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Fred McIntyre
Works at Advisor to Media Companies & Startups
Attended DUKE University
Lives in San Francisco, CA
506 followers|113,025 views
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Fred McIntyre

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+Fender Guitars is looking for a back end product lead based in LA to work on Identity Management & Social CRM.  A passion for music in general and some experience playing a musical instrument are a major plus.  - http://awe.sm/s8LId
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Fred McIntyre

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Fender Musical Instruments Corporation is looking for the right person to serve as Editor-in-Chief in our newly opened office in Burbank.  This job is an extraordinary opportunity to work with a great, passionate team (including me) and an iconic, world changing brand. ---  http://awe.sm/r8CeX
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Congrats Fred on YOUR new position.  I'll share this with my digital savvy LA friends.  
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Fred McIntyre

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Turns out that beauty shoppers like to share, and when they share traffic and conversions grow.  See how a leading beauty brand has used awe.sm to better understand customers & increase sales - http://awe.sm/aJR55
This week, we’re continuing our series on building and optimizing a performance-driven social media marketing program by exploring some specific findings that this approach has revealed to marketers who practice it. In part 1, we discussed how to classify social…
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awe.sm is helping #climate  use social media for social good - http://awe.sm/jJuEC
In case you missed the news, we’re thrilled by this morning’s launch of #climate, a new tool that helps influencers harness their social popularity to spread the word for worthy environmental causes. The tool is straightforward and really clever: #climate…
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Wanamaker famously said, ""Half the money I spend on advertising is wasted; the trouble is I don't know which half."  awe.sm's newest feature, makes it easier to understand how you're content marketing is performing in real time so you can do more of what works and less of what doesn't - http://awe.sm/cJ7qX
This is part 3 of an ongoing series exploring the experimental social media recommendation and optimization features being tested in awe.sm Insights. Collect them all! Interested in participating in the experiment? Curious to see what optimizations we recommend for your…
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Fred McIntyre

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+Fender   is looking for a Digital Product Leader in LA to build a category defining experience for Fender Play - Passion for Music, Learning & Building Great Products Required - http://awe.sm/jM68y
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2015 is off to an exciting start, and the team at Vidora is gearing up for a really exciting year. Alex Holub lays out how human curation, machine learning, big data & algorithms will help facilitate more engaging interactive experiences - http://awe.sm/r7zS7
2015 is going to be the year that data-driven intelligent algorithms will start to transform how we experience the online world. Increasingly intelligent algorithms, driven by big data and machine learning, will make decisions around how and what to show to each user and how to keep each user ...
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Maker's Block (or Burnout) is something that anyone who brings passion to their work will face at times in their career. Hannah Donovan shared this great talk on Maker's Block recently at Webstock. I watched Hannah struggle with this when she and I worked together at Last.fm. Her story and process for dealing with Burnout is useful and well worth checking out. If you look at the work that she and Matthew Ogle have gone on to do with ThisIsMyJam.com and with their other projects I think that the results indicate pretty clearly that her approach works - http://awe.sm/gKBXW
This is my story of going to the edge of burnout and back again. When I quit my first startup job in 2011, I did so thinking I might not be able to make anything ever again. Since then (while co-founding my own startup, heh) I've devoted most of my personal time to working on this as a design ...
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The sharing that your audience does on behalf of your brand is the most powerful form of social media marketing (users promoting your content… for you!) but too often is the least understood.  Here's how you can connect the dots to measure & optimize earned Social Media - http://awe.sm/dJLMC
This week, we begin a series of posts introducing the basics of measuring the ROI of social media marketing. We begin by making sure everyone’s on the same page, terminology-wise. If you’re an awe.sm user, you’ve probably noticed that we…
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The team at awe.sm is very proud to be working with #Climate to help make the dialogue around climate change more productive and constructive - http://awe.sm/bJC37
Dick Costolo, Ev Williams and others will highlight climate actions on social media.
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"Influencer" may be one of the most mis-used terms in marketing.  awe.sm’s new Insights tool reveals which followers are most effective for driving ROI. Check it out to learn whose helping you drive results - http://awe.sm/fJdS5 
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People
In his circles
489 people
Have him in circles
506 people
Gilda Maurice's profile photo
Tomasz Mazur's profile photo
Delatorro McNeal II's profile photo
Michael McIntyre's profile photo
Martin Okach's profile photo
Candi Dalipe's profile photo
MusicLover KenOliver's profile photo
Long Hong's profile photo
Patricia Barber's profile photo
Work
Occupation
Advisor to Media Companies & Startups
Employment
  • Advisor to Media Companies & Startups
    2012 - present
  • CBS Interactive Music Group
    SVP, Product & Strategy, 2009 - 2012
  • Last.fm
    SVP, Product & Strategy, 2009 - 2012
  • Radio.com
    SVP, Product & Strategy, 2009 - 2012
  • Yahoo! Radio
    Partner, 2009 - 2012
  • CBS Radio
    CBS Interactive Music Group, 2009 - 2012
  • Winamp
    SVP, Product, 2007 - 2009
  • SHOUTcast.com
    SVP, Product, 2007 - 2009
  • Aol Video
    SVP Product, 2005 - 2009
  • Spinner.com
    VP, Strategic Partnerships, 1998 - 1999
  • SPIN
    VP, Media Ventures, 1990 - 1998
  • VIBE
    VP, Media Ventures, 1997 - 1998
  • Aol Music
    Director, Business Development, 1999 - 2002
  • Aol Radio
    SVP Product, 2007 - 2009
  • AOL
    VP, Business Development & Operations, 2002 - 2004
  • AOL
    VP, Programming & Media Networks, 2004 - 2004
  • AOL Media
    SVP, Business Development, 2009 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Lexington, NC - New York, NY - San Francisco, CA - Washington, DC - Leesburg, VA
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Tagline
Passionate about the intersection of Media and Technology and the transformation of Communications, Content, Discovery, Education and Entertainment
Introduction
For over 20 years I've been at the forefront of each phase of digital media's evolution, from its nascent Content building days, through the frontier of digital Distribution, and now into user Discovery as it helps filter out the signal from the noise. During this time I've developed and grown premium content brands including Spin, Vibe, Spinner.com, and a wide array of content franchises and services at AOL and CBS Interactive. Over the past decade I've helped to pioneer digital content distribution and have led trailblazing initiatives that have created and expanded new markets for licensed music and video services. More recently I've led teams focused on discovery, creating innovative strategies for reaching users at scale and engaging them with uniquely relevant and compelling media through utility, search, curation, social recommendation and sharing. -- Fred McIntyre
Education
  • DUKE University
  • Lexington Senior High School
Basic Information
Gender
Male
Relationship
Married