Profile

Cover photo
Fred McIntyre
Works at Advisor to Media Companies & Startups
Attended DUKE University
Lives in San Francisco, CA
473 followers|16,901 views
AboutPostsPhotos

Stream

Fred McIntyre

Shared publicly  - 
 
Turns out that beauty shoppers like to share, and when they share traffic and conversions grow.  See how a leading beauty brand has used awe.sm to better understand customers & increase sales - http://awe.sm/aJR55
This week, we’re continuing our series on building and optimizing a performance-driven social media marketing program by exploring some specific findings that this approach has revealed to marketers who practice it. In part 1, we discussed how to classify social…
1
Add a comment...
 
awe.sm is helping #climate  use social media for social good - http://awe.sm/jJuEC
In case you missed the news, we’re thrilled by this morning’s launch of #climate, a new tool that helps influencers harness their social popularity to spread the word for worthy environmental causes. The tool is straightforward and really clever: #climate…
1
Add a comment...
 
Wanamaker famously said, ""Half the money I spend on advertising is wasted; the trouble is I don't know which half."  awe.sm's newest feature, makes it easier to understand how you're content marketing is performing in real time so you can do more of what works and less of what doesn't - http://awe.sm/cJ7qX
This is part 3 of an ongoing series exploring the experimental social media recommendation and optimization features being tested in awe.sm Insights. Collect them all! Interested in participating in the experiment? Curious to see what optimizations we recommend for your…
2
Add a comment...

Fred McIntyre

Shared publicly  - 
 
awe.sm’s newest feature: recommending when to post to maximize clicks, on-site conversions, or dollars-and-cents ROI - http://awe.sm/cIrE1
1
Add a comment...

Fred McIntyre

Shared publicly  - 
 
Check out awe.sm's new dashboard, which brings the data together for social marketers so they can be more effective & efficient  - http://awe.sm/iJGyS
1
Add a comment...
Have him in circles
473 people
Tomasz Mazur's profile photo
sam weber's profile photo
Ryan Geftman-Gold's profile photo
ian rogers's profile photo
 
The sharing that your audience does on behalf of your brand is the most powerful form of social media marketing (users promoting your content… for you!) but too often is the least understood.  Here's how you can connect the dots to measure & optimize earned Social Media - http://awe.sm/dJLMC
This week, we begin a series of posts introducing the basics of measuring the ROI of social media marketing. We begin by making sure everyone’s on the same page, terminology-wise. If you’re an awe.sm user, you’ve probably noticed that we…
1
Add a comment...
 
The team at awe.sm is very proud to be working with #Climate to help make the dialogue around climate change more productive and constructive - http://awe.sm/bJC37
Dick Costolo, Ev Williams and others will highlight climate actions on social media.
2
Add a comment...
 
"Influencer" may be one of the most mis-used terms in marketing.  awe.sm’s new Insights tool reveals which followers are most effective for driving ROI. Check it out to learn whose helping you drive results - http://awe.sm/fJdS5 
2
1
Fred McIntyre's profile photo
Add a comment...
 
Time of day, focused engagement with influencers and doing more of what's working are all essential elements in an effective social media strategy.  Today awe.sm is rolling out an experiment designed to deliver actionable recommendations for when to post, who to focus on engaging and what content works best.  Check out the blog post, jump in and let us know what you think
1
1
Fred McIntyre's profile photo
Add a comment...

Fred McIntyre

Shared publicly  - 
 
awe.sm's tools for marketers keep getting better - here’s an overview of how it works, why it's easy to use and what makes it awesome -- http://awe.sm/bIRND
1
Add a comment...
People
Have him in circles
473 people
Tomasz Mazur's profile photo
sam weber's profile photo
Ryan Geftman-Gold's profile photo
ian rogers's profile photo
Work
Occupation
Advisor to Media Companies & Startups
Employment
  • Advisor to Media Companies & Startups
    2012 - present
  • CBS Interactive Music Group
    SVP, Product & Strategy, 2009 - 2012
  • Last.fm
    SVP, Product & Strategy, 2009 - 2012
  • Radio.com
    SVP, Product & Strategy, 2009 - 2012
  • Yahoo! Radio
    Partner, 2009 - 2012
  • CBS Radio
    CBS Interactive Music Group, 2009 - 2012
  • Winamp
    SVP, Product, 2007 - 2009
  • SHOUTcast.com
    SVP, Product, 2007 - 2009
  • Aol Video
    SVP Product, 2005 - 2009
  • Spinner.com
    VP, Strategic Partnerships, 1998 - 1999
  • SPIN
    VP, Media Ventures, 1990 - 1998
  • VIBE
    VP, Media Ventures, 1997 - 1998
  • Aol Music
    Director, Business Development, 1999 - 2002
  • Aol Radio
    SVP Product, 2007 - 2009
  • AOL
    VP, Business Development & Operations, 2002 - 2004
  • AOL
    VP, Programming & Media Networks, 2004 - 2004
  • AOL Media
    SVP, Business Development, 2009 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Lexington, NC - New York, NY - San Francisco, CA - Washington, DC - Leesburg, VA
Links
Contributor to
Story
Tagline
Passionate about the intersection of Media and Technology and the transformation of Communications, Content, Discovery, Education and Entertainment
Introduction
For over 20 years I've been at the forefront of each phase of digital media's evolution, from its nascent Content building days, through the frontier of digital Distribution, and now into user Discovery as it helps filter out the signal from the noise. During this time I've developed and grown premium content brands including Spin, Vibe, Spinner.com, and a wide array of content franchises and services at AOL and CBS Interactive. Over the past decade I've helped to pioneer digital content distribution and have led trailblazing initiatives that have created and expanded new markets for licensed music and video services. More recently I've led teams focused on discovery, creating innovative strategies for reaching users at scale and engaging them with uniquely relevant and compelling media through utility, search, curation, social recommendation and sharing. -- Fred McIntyre
Education
  • DUKE University
  • Lexington Senior High School
Basic Information
Gender
Male
Relationship
Married