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Fred McIntyre
Works at Advisor to Media Companies & Startups
Attended DUKE University
Lives in San Francisco, CA
529 followers|120,816 views
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Fred McIntyre

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+Fender Guitars is looking for a back end product lead based in LA to work on Identity Management & Social CRM.  A passion for music in general and some experience playing a musical instrument are a major plus.  - http://awe.sm/s8LId
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Fred McIntyre

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Fender Musical Instruments Corporation is looking for the right person to serve as Editor-in-Chief in our newly opened office in Burbank.  This job is an extraordinary opportunity to work with a great, passionate team (including me) and an iconic, world changing brand. ---  http://awe.sm/r8CeX
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Congrats Fred on YOUR new position.  I'll share this with my digital savvy LA friends.  
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Fred McIntyre

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Turns out that beauty shoppers like to share, and when they share traffic and conversions grow.  See how a leading beauty brand has used awe.sm to better understand customers & increase sales - http://awe.sm/aJR55
This week, we’re continuing our series on building and optimizing a performance-driven social media marketing program by exploring some specific findings that this approach has revealed to marketers who practice it. In part 1, we discussed how to classify social…
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Fred McIntyre

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awe.sm is helping #climate  use social media for social good - http://awe.sm/jJuEC
In case you missed the news, we’re thrilled by this morning’s launch of #climate, a new tool that helps influencers harness their social popularity to spread the word for worthy environmental causes. The tool is straightforward and really clever: #climate…
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Fred McIntyre

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Wanamaker famously said, ""Half the money I spend on advertising is wasted; the trouble is I don't know which half."  awe.sm's newest feature, makes it easier to understand how you're content marketing is performing in real time so you can do more of what works and less of what doesn't - http://awe.sm/cJ7qX
This is part 3 of an ongoing series exploring the experimental social media recommendation and optimization features being tested in awe.sm Insights. Collect them all! Interested in participating in the experiment? Curious to see what optimizations we recommend for your…
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Fred McIntyre

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+Fender   is looking for a Digital Product Leader in LA to build a category defining experience for Fender Play - Passion for Music, Learning & Building Great Products Required - http://awe.sm/jM68y
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2015 is off to an exciting start, and the team at Vidora is gearing up for a really exciting year. Alex Holub lays out how human curation, machine learning, big data & algorithms will help facilitate more engaging interactive experiences - http://awe.sm/r7zS7
2015 is going to be the year that data-driven intelligent algorithms will start to transform how we experience the online world. Increasingly intelligent algorithms, driven by big data and machine learning, will make decisions around how and what to show to each user and how to keep each user ...
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Maker's Block (or Burnout) is something that anyone who brings passion to their work will face at times in their career. Hannah Donovan shared this great talk on Maker's Block recently at Webstock. I watched Hannah struggle with this when she and I worked together at Last.fm. Her story and process for dealing with Burnout is useful and well worth checking out. If you look at the work that she and Matthew Ogle have gone on to do with ThisIsMyJam.com and with their other projects I think that the results indicate pretty clearly that her approach works - http://awe.sm/gKBXW
This is my story of going to the edge of burnout and back again. When I quit my first startup job in 2011, I did so thinking I might not be able to make anything ever again. Since then (while co-founding my own startup, heh) I've devoted most of my personal time to working on this as a design ...
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The sharing that your audience does on behalf of your brand is the most powerful form of social media marketing (users promoting your content… for you!) but too often is the least understood.  Here's how you can connect the dots to measure & optimize earned Social Media - http://awe.sm/dJLMC
This week, we begin a series of posts introducing the basics of measuring the ROI of social media marketing. We begin by making sure everyone’s on the same page, terminology-wise. If you’re an awe.sm user, you’ve probably noticed that we…
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The team at awe.sm is very proud to be working with #Climate to help make the dialogue around climate change more productive and constructive - http://awe.sm/bJC37
Dick Costolo, Ev Williams and others will highlight climate actions on social media.
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"Influencer" may be one of the most mis-used terms in marketing.  awe.sm’s new Insights tool reveals which followers are most effective for driving ROI. Check it out to learn whose helping you drive results - http://awe.sm/fJdS5 
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People
Have him in circles
529 people
qureshi waris's profile photo
Sagar Jethani's profile photo
riffat guliya's profile photo
Cablefax's profile photo
Erick Murphy's profile photo
James Grant's profile photo
Dittman Incentives's profile photo
Andrew Mudhune's profile photo
Harold L. Kestenbaum Attorney at Law's profile photo
Work
Occupation
Advisor to Media Companies & Startups
Employment
  • Advisor to Media Companies & Startups
    2012 - present
  • CBS Interactive Music Group
    SVP, Product & Strategy, 2009 - 2012
  • Last.fm
    SVP, Product & Strategy, 2009 - 2012
  • Radio.com
    SVP, Product & Strategy, 2009 - 2012
  • Yahoo! Radio
    Partner, 2009 - 2012
  • CBS Radio
    CBS Interactive Music Group, 2009 - 2012
  • Winamp
    SVP, Product, 2007 - 2009
  • SHOUTcast.com
    SVP, Product, 2007 - 2009
  • Aol Video
    SVP Product, 2005 - 2009
  • Spinner.com
    VP, Strategic Partnerships, 1998 - 1999
  • SPIN
    VP, Media Ventures, 1990 - 1998
  • VIBE
    VP, Media Ventures, 1997 - 1998
  • Aol Music
    Director, Business Development, 1999 - 2002
  • Aol Radio
    SVP Product, 2007 - 2009
  • AOL
    VP, Business Development & Operations, 2002 - 2004
  • AOL
    VP, Programming & Media Networks, 2004 - 2004
  • AOL Media
    SVP, Business Development, 2009 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Lexington, NC - New York, NY - San Francisco, CA - Washington, DC - Leesburg, VA
Links
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Story
Tagline
eclectic. selectric. peripatetic.
Introduction
Fred McIntyre is an accomplished digital leadership executive and advisor to startups.  McIntyre is the former CEO of awe.sm,  and he was recently recruited by TPG Growth to serve as the [Interim] Head of Digital for the Fender Musical Instruments Corporation.  He is also an active Advisor to 8tracks, Bandlab, Mixcloud, SoundHound, Unified Social & Union Metrics.  McIntyre has built his career on a foundation of successful execution and leadership at CBS, AOL, Last.fm, Winamp, Spinner.com, VIBE & SPIN.  He has done pioneering work in digital content development & distribution that has been instrumental in the creation and expansion of the markets for digital content services and networks.  McIntyre is a graduate of Duke University.
Education
  • DUKE University
  • Lexington Senior High School
Basic Information
Gender
Male
Relationship
Married