- Marymount UniversityMBA, 2005
- American UniversityMA, Communications, 2001
- Worcester State CollegeBA, Communications, 1998
If an investment in a new feature is funded, how much new revenue will the feature drive? This substance, McKinsey says, "is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value." #marketing
One thing I like -- no registration page -- no membership dues required -- it's freely and easily available.
There's also some indication to suggest some marketing departments are loosing responsibility for core activities including advertising, positing and <gasp> brand.
Anyone that knows me knows I'm a huge advocate of brand and its ability to attract interest, leap the education hurdle, shorten the sales cycle and retain customers. But you have to do it with data. Clicks, page views and conversions matter. If we spend enough time with the data, well then, the case for brand becomes a whole lot more compelling.
That's what we call misalignment.
It's even more surprising, when you dig into the data and realize 95% of B2B companies use websites. Very forward looking.
Sarcasm aside, I'd be interested in reading about the 5% that do not use websites. What do they know that I don't?!
What's valuable about advertising here is the targeting ability -- advertise to Twitter if your customers (or suspects) are there. Ditto for LinkedIn.
Tell me how extending the platform is any different than the litany of vendors that already push display ads an content (usually with sexy photos) already?
From business strategy view is seems foolish too: renting property to resell. Maybe that works on a financing model in other industries, but if I'm a platform, I want to build that platform, not spread it out.
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