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Frank Strong
Attended Marymount University
Lives in Atlanta, GA
1,473 followers|382,364 views
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Father. PR pro. Soldier. Scuba diver. Skydiver.
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business and Litigation Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, USPA "B" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
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Male

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Frank Strong
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Current News  - 
 
The consolidation among PR vendors continues...
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Embracing those uncomfortable questions is straightforward way to differentiate your content from all the rest.

The mythical Alaskan tree frog that freezes during winter, but hops away with the spring thaw, bears important content marketing lessons.
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I get tons of rob calls now, to the point I never answer my phone anymore without screening. Student loans, cruises, auto warranties, and "Jason from GE Home Security" are especially persistent.

Jason has called me for a couple years now - and he's matured. Jason is some sort of AI that has gotten increasingly sophisticated in his ability to answer initial sales objections.

A cruise line, with "free" extra cabins uses an AI system with a women's voice. The company says it has cruise ships about to sail with vacancy. Rather than sail empty, this chica offers them to you if you promise to "tell all your friends." And a small $50.00 processing fee.

Here's the secret to ending these calls - you've got to waste their time. Every robo call is merely lead generation. It's designed to qualify leads and pass them through to a human sales rep.

Answer the questions with fake data and get to a human as soon as possible...then string that person along for a while. Then do something outlandish: after a few minutes with a human pitching cruises, I confessed I was confused. I thought the offer was a cruise in into space by that Elon Musk guy's company.

She bit and I tried to convince her that was what the robo caller promised. Once she figured out I was gaming her, she promptly explained I was no longer qualified and hung up.

That specific robot, that used to call 2-3 times a week no longer calls me. I'm out for "Jason" next.
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Frank Strong
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Current News  - 
 
Love this article on so many levels:

"Should strategy dictate tactics? Or tactics dictate strategy?"

"I disagree. In my book tactics comes first. Not strategy."

"Marketing strategy is like military strategy."

"Launch the brand with PR, not advertising."
Al Ries argues that too many companies are coming up with strategies that don't lead to tactics that can work.
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Frank Strong
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Current News  - 
 
Buckle your seat belts, this sticks, it is going to be a bumpy ride. 
Communicators are lashing out at a recently passed proposal that expands the definition of ‘lobbying’ to include media relations activities.
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Not quite rags to not quite riches, but a good story along the way!
 
I wrote my story of getting laid off and the actions I took to became a full time entrepreneur - http://tinyurl.com/j3tkk6k
Tweet Buffer Vote on Hacker News SumoMe I got laid off in September of this past year, somewhat unexpectedly. Things had been rough for a while as I moved to a new team internally after an acquisition and we tried to figure out how we supported my new role. Right after I moved over …
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Have him in circles
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Frank Strong

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Pretty interesting comment on marketing and predictive analytics. It's strange since I study the adoption rates in other industries like legal. The problems being solves are different -- one is forward looking, the other is backward and investigative. 
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[A financial consultant] "said he purposely kept his articles general because he didn’t want to give away any intellectual property without compensation. 'How’s that working for you?' I asked."

“'Not very well' was his response."
If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt – Content Marketing Institute
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For marketers, amid a world of clutter and perennial announcement of the next shiny big trend, +Janet Fouts notes, “[mindfulness] helps us see issues more clearly and brings the focus to what matters.”
Author Janet Fouts makes the case for focus, thought and mindfulness in her new book Mindful Social Media Marketing.
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+Janet Fouts Thanks for the book!  :-)
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Frank Strong
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Current News  - 
 
Seems to me a reduction in advertising incentive. Twitter is about targeting. 
Twitter wants them to stick around and keep making #content.
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"Content Marketing" may have become a thing in the last couple years, but I'm always amazed at the historical anecdotes where marketing programs were in essence, what we have come to call content marketing. To me, it's just good #PR work.

While this post decidedly apolitical, I'd point out that Reagan was once a registered Democrat and reportedly even considered joining the communist party. There's context here -- at the time -- communism didn't have the (derogatory Western) brand cache it earned in subsequent decades. Anyone that was anyone in Hollywood was a communist then. 
Ronald Reagan and General Electric Theater is an early example of content marketing and an initiative undertaken at the urging of GE public relations.
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Nearly $1 billion over a decade and counting...
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Frank Strong's +1's are the things they like, agree with, or want to recommend.
Scale Content Marketing: Employees are the Secret - Sword and the Script
www.swordandthescript.com

A survey of marketers underscores the challenges today center on succeeding in "different" and how to scale content marketing.

8 ways corporate communications can hire the best PR firm
www.ragan.com

Sometimes corporate communicators have to look outside their organizations for help. If you do, keep these tips in mind.

The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...
blogs.wsj.com

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'
www.law.com

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

‘Father of guerrilla marketing’ Jay Conrad Levinson has died
www.prdaily.com

Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the ye

Google Sets Plan to Sell Users’ Endorsements
www.nytimes.com

A change in its terms of service would let Google include users' names, photos and comments in ads across the Web.

Off Script: Chris Bagley, Journalist; Goes to Law School | Sword and the...
www.swordandthescript.com

A former reporter that's left the profession for law school discusses how journalism has changed, its challenges, and his experiences with P

Excellent service; good food and kid friendly.
Public - 5 months ago
reviewed 5 months ago
These guys never have cabs!
Public - 7 months ago
reviewed 7 months ago
Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - a year ago
reviewed a year ago
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - a year ago
reviewed a year ago
8 reviews
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Spaceland, which operates two other well-known dropzones in the skydiving community in Florida and Texas, recently opened up shop near Atlanta. This means it brings all of the polish and experience of a premier skydiving shop along with the culture and community many fun jumpers seek. I recently relocated to the Atlanta area and visited Spaceland Atlanta in search of a new "home DZ" and was pleasantly surprised to run into some familiar faces. This includes a rigger who provided my packing class when I was a student earning a skydiving license and few instructors I've seen around at two other DZs teaching AFF students or conducting tandem jumps. The facility is excellent: it's clean, neat and the staff are courteous and professional. There are showers, high speed wifi and indoor carpet for packing with plenty of shade. There’s a big old fan on the ceiling that keeps the hanger cool in the summer. The plane is a twin Otter that looks well maintained and is plenty fast. The landing area is large, open and easy to spot from the sky. It has a swoop pond for those skydivers that like that sort of thing. For fun jumpers, this place is beautiful, peaceful even, with good people – it’s a great place to jump. They organize groups, are very welcoming to new people and if you are open to it, the staff will pull you aside and provide tips for improving. I was going to go solo on my first jump there, and one of the packers put on his gear and did a fun jump just provide some company. There’s a campfire and plenty of comfortable places to pitch a tent if you want to hang out overnight. Bring a sweatshirt and warm blankets because it gets cool at night! For students interested in pursuing a skydiving license, the operation seemed to me to center on students and really looking after them. They run the USPA standard course, but there’s a lot of little extra benefits in the Skydive Spaceland Atlanta program. For example, you’re going to get on a plane, jump and finish your license and then the staff is still there to help you out after you’ve earned a license. They’ve also got perhaps the best mock-ups I’ve seen to rehearse on the ground before you get in the air. The DZ also conducts tandem jumps for those interested in exploring. The staff is safety conscious, has a veteran rigger taking care of equipment and a professional staff with tons of experience. And the location is simply beautiful. Even a day trip will feel like a mini-vacation.
• • •
Public - 8 months ago
reviewed 8 months ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - a year ago
reviewed a year ago
Took my gear there for a rush job for snap decision dive trip. They did good work, but it was definitely expensive for a rush job -- and extra $10 per stage. However, one of the things I liked is when I picked my gear up, they let you jump in the pool to make sure it's all working. I tooled around for about 30 minutes to get my weights right and do some skills refresher. Good shop; I'd use them again. Might even forgive them for being SSI vice PADI.
Public - a year ago
reviewed a year ago