- Marymount UniversityMBA, 2005
- American UniversityMA, Communications, 2001
- Worcester State CollegeBA, Communications, 1998
*The first payoff may show up in six months, or a year, or two years, or whatever. You may have one eye-popping success or lots of little wins. But it’s cumulative. Every piece of content you create is a place. Those places add up. And like any real estate, content is an asset you create for your company, not a cost center.
Treat it that way. Stop asking “How much” or “How long.” The right question is, “How do I do this forever?”*
* * *
1989 called. They want their marketing funnel back. And they aren't talking about the kind of funnel you had in college.
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