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Frank Strong
Attended Marymount University
Lives in Durham, NC
1,389 followers|316,038 views
Father. PR pro. Soldier. Scuba diver. Skydiver.
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business of Law Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, "A" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
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Frank Strong

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A new Golden Age?  

If an investment in a new feature is funded, how much new revenue will the feature drive?  This substance, McKinsey says, "is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value."   #marketing  
A global management company says a new golden age of marketing stems from five technological factors: science, substance, simplicity, speed and story.
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Frank Strong

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Wow.  That sold fast.  Never heard of CHR before, but it looks like a holding company with a portfolio of marketing brands.  Can't help but think one of the Top 10 firms missed this one.  As a business strategy, I'd venture to say the marketplace is a good way to support startups, build relationships early and pass the big money to the firm when they IPO. 
AirPR, a startup promising a fresh approach to public relations, has sold its PR marketplace to marketing agency The CHR Group. The marketplace first..
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Frank Strong

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"State of PR" by the Chartered Institute of PR -- the UK's version of PRSA. The link below is to a summary and here's the full report: 

One thing I like -- no registration page -- no membership dues required -- it's freely and easily available. 
The Chartered Institute of Public Relations (CIPR) has published its annual State of the Profession report, covering the trends, issues, opportunities and challenges facing the business of public relations as revealed by research conducted with over 2,000 PR professionals. For the first time the research analysed the ‘Educational background’ ...
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Deep dive into the Duke/Fuqua study :  #Marketing budgets to rise and funding funnels into digital, social and mobile, while #CEOs increase pressure for ROI.

There's also some indication to suggest some marketing departments are loosing responsibility for core activities including advertising, positing and <gasp> brand. 
A new survey of senior marketers by Duke University suggests marketing budgets will rise; digital, social, mobile and analytics come into focus.
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80% of B2B survey respondents are looking for thought leadership content after a purchase. Indeed, 41% said this was “very important” while just 2% couldn’t care less.
A survey reported by eMarketer shows 80% of existing B2B customers wanted though leadership after the sale.
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Have him in circles
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52 Experts. 100 Tips.  Can't go wrong.  Until...
Now THAT's a list!

If you want to succeed in content marketing, what better way than getting 52 content marketing experts to share their Top 100 content marketing tips?

#content   #contentmarketing  
If you want to succeed in content marketing, what better way than getting 52 content marketing experts to share their Top 100 content marketing tips?
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Danny Brown's profile photoRichard Becker's profile photo
Look at you, practicing your Upworthy lead ins! :)
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Hmmm...I don't distinguish between data and the brand. As a marketer, you'll get laughed out of the room, let alone have seat at the table, walking in all fluffy like.

Anyone that knows me knows I'm a huge advocate of brand and its ability to attract interest, leap the education hurdle, shorten the sales cycle and retain customers.  But you have to do it with data.  Clicks, page views and conversions matter.  If we spend enough time with the data, well then, the case for brand becomes a whole lot more compelling. 
If corporate comms wants to survive the age of Big Data, it needs to forget about numbers and start focusing on internal and external brand awareness
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88% of businesses say they deliver great customer service; 8% of customers agree. 

That's what we call misalignment. 
Inform and inspire your audience. Why Altimeter? Our differentiators. iStock_000011894443Medium. Join Our Team Altimeter Is Hiring! Our Research. Research is the lifeblood of our business. Our Clients. Trusted by top brands and innovative upstarts. Policies. Honesty, transparency and openness ...
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Frank Strong

Discussion  - 
Tough job as they try to figure out what's next -- but would also be very interesting.  
Lorrie Delk Walker's profile photo
I agree. On a personal note, I grew tired of Foursquare and have even considered removing the app from my phone. 
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Frank Strong

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92%?  Wow!  That's astonishing. Quite pleasing in fact. I am very excited to share this.

It's even more surprising, when you dig into the data and realize 95% of B2B companies use websites.  Very forward looking. 

Sarcasm aside, I'd be interested in reading about the 5% that do not use websites.  What do they know that I don't?!
But just one third rely on mobile, reveals a new study.
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Frank Strong

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Seems to me these social sites -- recently Twitter and LinkedIn -- are destroying the value of the platform by extending ads outside the platform.  

What's valuable about advertising here is the targeting ability -- advertise to Twitter if your customers (or suspects) are there.  Ditto for LinkedIn.

Tell me how extending the platform is any different than the litany of  vendors that already push display ads an content (usually with sexy photos) already?

From business strategy view is seems foolish too:  renting property to resell. Maybe that works on a financing model in other industries, but if I'm a platform, I want to build that platform, not spread it out. 
Since acquiring Bizo last August, LinkedIn has now integrated Bizo's lead gen tools to expand its Marketing Solutions portfolio.
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Frank Strong's +1's are the things they like, agree with, or want to recommend.
The Future Of Communication: Integration Of Paid, Earned, Owned

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare -

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

‘Father of guerrilla marketing’ Jay Conrad Levinson has died

Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the ye

Google Sets Plan to Sell Users’ Endorsements

A change in its terms of service would let Google include users' names, photos and comments in ads across the Web.

Off Script: Chris Bagley, Journalist; Goes to Law School | Sword and the...

A former reporter that's left the profession for law school discusses how journalism has changed, its challenges, and his experiences with P

How to respond when an employee quits publicaly

This will take you a little more than three minutes. You might be bobbing your head. First, the resignation video: Then…the employers respon

Conversation Agent: How Stories Influence What we Do

Stories shape who we become and influence what we do. It starts with the story we tell ourselves about who we are, where we come from, and w

Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - 3 months ago
reviewed 3 months ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - 5 months ago
reviewed 5 months ago
Took my gear there for a rush job for snap decision dive trip. They did good work, but it was definitely expensive for a rush job -- and extra $10 per stage. However, one of the things I liked is when I picked my gear up, they let you jump in the pool to make sure it's all working. I tooled around for about 30 minutes to get my weights right and do some skills refresher. Good shop; I'd use them again. Might even forgive them for being SSI vice PADI.
Public - 7 months ago
reviewed 7 months ago
5 reviews
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - 6 months ago
reviewed 6 months ago
I did a tandem jump in 2007 and later in 2011 returned to take the Accelerated Free Fall (AFF) course to earn a basic skydiving license. It's been a great experience and I'd highly recommend Skydive Orange to anyone interested in doing a "bucket list" jump or in getting licensed to skydive. Safety: Safety is a priority. If you are doing a tandem, you'll get a quick overview and then a tandem instructor will take you for the jump. The tandem instructors are amazingly skilled skydivers and will give you a joy ride you cannot forget. In the AFF program, the instructors continuously emphasize safety and drill students on contingencies. People: Skydiving is a community onto itself. It's a great group here and they'll make you feel welcomed. Facilities: Skydive Orange opened up a new hanger in 2011. It's clean, bright and an awesome facility. An enormous step up form their old hanger. Plane: I've seen Skydive Orange use two types of planes: a Skyvan and an Otter. Both are dual-prop aircraft that will get you to altitude quickly. There are seats (benches) to keep you off the floor, which is a plus an beats riding up on the floor of a Cesna. Cost? Skydiving is expensive. If you're doing a tandem jump for fun, it's well worth getting videos and stills. You'll want to remember. For AFF students, I'd recommend purchasing video a couple times because its very useful to see what the instructor is telling you during de-briefing after jumping. It'll help you get better.
• • •
Appeal: ExcellentFacilities: ExcellentService: Excellent
Public - a year ago
reviewed a year ago