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Frank Strong
Attended Marymount University
Lives in Atlanta, GA
1,475 followers|399,124 views
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Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business and Litigation Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, USPA "B" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
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Male

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Frank Strong

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As a #PR pro, I don't think there's a higher compliment than a managing editor of many years calling you out in a positive light.  And then linking to your site from a Stanford.edu domain.  Goodness.  Yep, a humble brag, but I am truly humbled. 
Among this week's news and activity of interest to the CodeX community are reports about questionable angels, virtual assistants and swords and s
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Frank Strong
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Just for Fun  - 
 
Its a gooder post your gonna luv?
Don't you just hate grammar bullies who keep kicking syntax in your face? Good news: You're a kinder human being, Mashable reports. Now go tell them they're a bunch of @#^%&* jerks.
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LOL!  Wait, did I spell LOL correctly?
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Frank Strong

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"Sitting in" on a media interview?  Sure, take notes for the record (like always).  But then do something else:  Use the stuff the reporter didn't for content.  This is one of many ways PR pros can get more (10X) out of traditional media relations. 
Getting more from media relations is a bit like repurposing in content marketing. Here are several proven ways to make media relations efforts go futher.
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Superheroes, academia, a clever PR stunt...what's not to love? +CommPRO.biz for picking this up!
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Seems to me it's similar phenomenon as when blog comments declined as chats went to social media.  Not a perfect comparison, but similar.  w What do you think? 
A new study from Rival IQ shows that the only post engagement metric that saw Y0Y growth in 2015 was the share.
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Take notes with a pen, you'll remember more, says study. "The advantage of handwriting is that the attention is all on the same thing at the same time."
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Have him in circles
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Frank Strong

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This!  *Bold* is a direct quote from +Portent but read the entire post. It's short. 

*The first payoff may show up in six months, or a year, or two years, or whatever. You may have one eye-popping success or lots of little wins. But it’s cumulative. Every piece of content you create is a place. Those places add up. And like any real estate, content is an asset you create for your company, not a cost center.

Treat it that way.  Stop asking “How much” or “How long.” The right question is, “How do I do this forever?”*

#content  
Don't ask "how much content do I need?" That's the wrong question. Ask "How do I produce content forever?" That's the right content marketing question.
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Frank Strong

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It's about time.  This is common sense.   #parentingtips  
Every parent knows that flying with kids is no picnic. A benevolent Colorado senator gets it and is trying to pass the LIFT Act to help us out.
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Frank Strong

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This totally reminds me of the Marcus Sheridan River Pools & Spas story.  Good for Freshbooks.  I bet they can attribute lots of revenue to SEO for this particular search term. It's exactly what I was looking for... 
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Frank Strong
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Discussion  - 
 
It's cliche to say the lines are blurry, but there's a case, an opportunity even, for PR to get behind it forcefully.  I think #PR has an advantage in this medium.  What do you think?
Going native? More and more PR agencies are waking up to the fact that they are the natural suppliers of native advertising for their clients, says this PR industry insider.
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Frank Strong

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Lost credibility is marketing’s debt. 
A better approach to viral marketing is to forget it and focus instead on building repeatable marketing process that can be refined and improved.
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“The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them.”
* * *
1989 called. They want their marketing funnel back. And they aren't talking about the kind of funnel you had in college.
Many marketers were schooled in the marketing funnel. In the traditional funnel, consumers move lockstep in uniform sequential stages from awareness to purchase. The specific stages might vary, but…
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Frank Strong's +1's are the things they like, agree with, or want to recommend.
Scale Content Marketing: Employees are the Secret - Sword and the Script
www.swordandthescript.com

A survey of marketers underscores the challenges today center on succeeding in "different" and how to scale content marketing.

8 ways corporate communications can hire the best PR firm
www.ragan.com

Sometimes corporate communicators have to look outside their organizations for help. If you do, keep these tips in mind.

The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...
blogs.wsj.com

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'
www.law.com

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

‘Father of guerrilla marketing’ Jay Conrad Levinson has died
www.prdaily.com

Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the ye

Google Sets Plan to Sell Users’ Endorsements
www.nytimes.com

A change in its terms of service would let Google include users' names, photos and comments in ads across the Web.

Off Script: Chris Bagley, Journalist; Goes to Law School | Sword and the...
www.swordandthescript.com

A former reporter that's left the profession for law school discusses how journalism has changed, its challenges, and his experiences with P

I dropped my phone out on the Greenway getting a cardio workout in and cracked the screen. It's a new iPhone 6s and I was so discouraged. But I remembered this shop. I've walked by it a million times on the way to the barber next door, so on my way home I decided I'd stop in and see what they could do. I walked in at 6:50 p.m. about ten minutes before closing time. This guy named George says, "Yeah I can fix that. I'll have it done in 30 minutes before I go home." I went grocery shopping and came back to a phone that looked as good as new. It cost just shy of $200 to fix, which seems pricey, but it's way better than buying a new phone. And George -- a small business owner -- was personable and stayed late to do it. He's got my vote of confidence.
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Public - 3 weeks ago
reviewed 3 weeks ago
Excellent service; good food and kid friendly.
Public - 7 months ago
reviewed 7 months ago
Spaceland, which operates two other well-known dropzones in the skydiving community in Florida and Texas, recently opened up shop near Atlanta. This means it brings all of the polish and experience of a premier skydiving shop along with the culture and community many fun jumpers seek. I recently relocated to the Atlanta area and visited Spaceland Atlanta in search of a new "home DZ" and was pleasantly surprised to run into some familiar faces. This includes a rigger who provided my packing class when I was a student earning a skydiving license and few instructors I've seen around at two other DZs teaching AFF students or conducting tandem jumps. The facility is excellent: it's clean, neat and the staff are courteous and professional. There are showers, high speed wifi and indoor carpet for packing with plenty of shade. There’s a big old fan on the ceiling that keeps the hanger cool in the summer. The plane is a twin Otter that looks well maintained and is plenty fast. The landing area is large, open and easy to spot from the sky. It has a swoop pond for those skydivers that like that sort of thing. For fun jumpers, this place is beautiful, peaceful even, with good people – it’s a great place to jump. They organize groups, are very welcoming to new people and if you are open to it, the staff will pull you aside and provide tips for improving. I was going to go solo on my first jump there, and one of the packers put on his gear and did a fun jump just provide some company. There’s a campfire and plenty of comfortable places to pitch a tent if you want to hang out overnight. Bring a sweatshirt and warm blankets because it gets cool at night! For students interested in pursuing a skydiving license, the operation seemed to me to center on students and really looking after them. They run the USPA standard course, but there’s a lot of little extra benefits in the Skydive Spaceland Atlanta program. For example, you’re going to get on a plane, jump and finish your license and then the staff is still there to help you out after you’ve earned a license. They’ve also got perhaps the best mock-ups I’ve seen to rehearse on the ground before you get in the air. The DZ also conducts tandem jumps for those interested in exploring. The staff is safety conscious, has a veteran rigger taking care of equipment and a professional staff with tons of experience. And the location is simply beautiful. Even a day trip will feel like a mini-vacation.
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Public - 11 months ago
reviewed 11 months ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - a year ago
reviewed a year ago
9 reviews
Map
Map
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These guys never have cabs!
Public - 10 months ago
reviewed 10 months ago
Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - a year ago
reviewed a year ago
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - a year ago
reviewed a year ago