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Frank Strong
Attended Marymount University
Lives in Atlanta, GA
1,425 followers|359,635 views
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Father. PR pro. Soldier. Scuba diver. Skydiver.
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business and Litigation Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, USPA "B" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
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Male

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Frank Strong

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Here's a quick and easy way to derail content marketing from the outset:  develop a program “driven by internal stakeholder interests.”
A report based on a CMO Council content survey takes a pessimistic view of content marketing but a look at the data suggests marketers have come a long way.
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Frank Strong

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Now and again, there are more than one answer hiding in plain sight. #content
 
Instead of each department spending time creating unique content, they can spend their time strategizing how to reach and engage buyers with these content assets and more effectively move buyers down the funnel toward purchase. #contentmarketing  
Research suggests feeding the content monster is the biggest content marketing challenge; B2B marketers already solved this problem but may not realize it.
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Frank Strong

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Fascinating:  The introduction of wolves to Yellow Stone changed the the physical geography of the land. 
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This film is great, and amazing
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Frank Strong

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But will love translate into investment, developers and value for the community? 
Asked about the service, Page expressed support that it will continue even as Google becomes part of Alphabet.
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Frank Strong
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Current News  - 
 
The three press release distributors that were hacked were Marketwired, PR Newswire and Business Wire.  Hackers allegedly made $30 million in illegal profits on the trades.
Major press release services had releases from major corporations hacked and given to stock traders who illegally made $30 million on the information.
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Holy crap!
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Frank Strong

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"Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry." 

Que the R2D2 broadcast message. 
Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry.
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Have him in circles
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Frank Strong

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Pitch:  "Content marketing offers such as white papers combined with marketing automation software has become the most cost effective way to use native advertisements to generate sales leads."  

What?  What does that mean?
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Frank Strong

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Say what you will about Yelp, but I'm all for it.  Hope it helps tame an otherwise tone-deaf agency and add back some of the core values of transparency and dignity citizens deserve in this country. Carly Fiorina has already posted a review. 
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Frank Strong

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I really like Livefyre and use it on several sites. But putting ads in comments is another nail in the blog commenting coffin, right along side trolls, vitriol and spammers. 
The new option lets publishers sell inventory using their current ad systems.
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Uh. Reminds me of the Sponsored Comments crap from Disqus. Makes me even more appreciative of what the +Postmatic guys are doing for native comments.
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Frank Strong
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Must Read!  - 
 
Reporters like PR people who share.  Because of this:

"Of the 300 or so stories NYT publishes each day, only about 50 end up being shared on social media."

But it's a slippery ethical slope!
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Frank Strong

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You will laugh.  You will cry.  There will be moments of angst.  And some of joy.  But read it to the end.  It "unconditionally" gets better. 

h/t +Gini Dietrich #pr #media
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Frank Strong

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There are too many sites.  Too much information.  Too much competition for attention.

Well the same thing could be said about the burger business. That hasn't stopped umpteen new burger chains from launching.  It's all in the niche. 
There's plenty of demand for new niche burger joints in America and that tells us something about the content marketing and feeding the content monster.
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Frank Strong's +1's are the things they like, agree with, or want to recommend.
Scale Content Marketing: Employees are the Secret - Sword and the Script
www.swordandthescript.com

A survey of marketers underscores the challenges today center on succeeding in "different" and how to scale content marketing.

8 ways corporate communications can hire the best PR firm
www.ragan.com

Sometimes corporate communicators have to look outside their organizations for help. If you do, keep these tips in mind.

The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...
blogs.wsj.com

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'
www.law.com

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

‘Father of guerrilla marketing’ Jay Conrad Levinson has died
www.prdaily.com

Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the ye

Google Sets Plan to Sell Users’ Endorsements
www.nytimes.com

A change in its terms of service would let Google include users' names, photos and comments in ads across the Web.

Off Script: Chris Bagley, Journalist; Goes to Law School | Sword and the...
www.swordandthescript.com

A former reporter that's left the profession for law school discusses how journalism has changed, its challenges, and his experiences with P

These guys never have cabs!
Public - 2 months ago
reviewed 2 months ago
Spaceland, which operates two other well-known dropzones in the skydiving community in Florida and Texas, recently opened up shop near Atlanta. This means it brings all of the polish and experience of a premier skydiving shop along with the culture and community many fun jumpers seek. I recently relocated to the Atlanta area and visited Spaceland Atlanta in search of a new "home DZ" and was pleasantly surprised to run into some familiar faces. This includes a rigger who provided my packing class when I was a student earning a skydiving license and few instructors I've seen around at two other DZs teaching AFF students or conducting tandem jumps. The facility is excellent: it's clean, neat and the staff are courteous and professional. There are showers, high speed wifi and indoor carpet for packing with plenty of shade. There’s a big old fan on the ceiling that keeps the hanger cool in the summer. The plane is a twin Otter that looks well maintained and is plenty fast. The landing area is large, open and easy to spot from the sky. It has a swoop pond for those skydivers that like that sort of thing. For fun jumpers, this place is beautiful, peaceful even, with good people – it’s a great place to jump. They organize groups, are very welcoming to new people and if you are open to it, the staff will pull you aside and provide tips for improving. I was going to go solo on my first jump there, and one of the packers put on his gear and did a fun jump just provide some company. There’s a campfire and plenty of comfortable places to pitch a tent if you want to hang out overnight. Bring a sweatshirt and warm blankets because it gets cool at night! For students interested in pursuing a skydiving license, the operation seemed to me to center on students and really looking after them. They run the USPA standard course, but there’s a lot of little extra benefits in the Skydive Spaceland Atlanta program. For example, you’re going to get on a plane, jump and finish your license and then the staff is still there to help you out after you’ve earned a license. They’ve also got perhaps the best mock-ups I’ve seen to rehearse on the ground before you get in the air. The DZ also conducts tandem jumps for those interested in exploring. The staff is safety conscious, has a veteran rigger taking care of equipment and a professional staff with tons of experience. And the location is simply beautiful. Even a day trip will feel like a mini-vacation.
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Public - 3 months ago
reviewed 3 months ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - 11 months ago
reviewed 11 months ago
Took my gear there for a rush job for snap decision dive trip. They did good work, but it was definitely expensive for a rush job -- and extra $10 per stage. However, one of the things I liked is when I picked my gear up, they let you jump in the pool to make sure it's all working. I tooled around for about 30 minutes to get my weights right and do some skills refresher. Good shop; I'd use them again. Might even forgive them for being SSI vice PADI.
Public - a year ago
reviewed a year ago
7 reviews
Map
Map
Map
Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - 9 months ago
reviewed 9 months ago
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - a year ago
reviewed a year ago
I did a tandem jump in 2007 and later in 2011 returned to take the Accelerated Free Fall (AFF) course to earn a basic skydiving license. It's been a great experience and I'd highly recommend Skydive Orange to anyone interested in doing a "bucket list" jump or in getting licensed to skydive. Safety: Safety is a priority. If you are doing a tandem, you'll get a quick overview and then a tandem instructor will take you for the jump. The tandem instructors are amazingly skilled skydivers and will give you a joy ride you cannot forget. In the AFF program, the instructors continuously emphasize safety and drill students on contingencies. People: Skydiving is a community onto itself. It's a great group here and they'll make you feel welcomed. Facilities: Skydive Orange opened up a new hanger in 2011. It's clean, bright and an awesome facility. An enormous step up form their old hanger. Plane: I've seen Skydive Orange use two types of planes: a Skyvan and an Otter. Both are dual-prop aircraft that will get you to altitude quickly. There are seats (benches) to keep you off the floor, which is a plus an beats riding up on the floor of a Cesna. Cost? Skydiving is expensive. If you're doing a tandem jump for fun, it's well worth getting videos and stills. You'll want to remember. For AFF students, I'd recommend purchasing video a couple times because its very useful to see what the instructor is telling you during de-briefing after jumping. It'll help you get better.
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Appeal: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago