"As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. My professors were great and I loved my classes – but it wasn’t until I started my last internship, which ended up segueing into my first job in the PR field that I began to discover the inner workings of PR. Quickly, I realized how different it is from what you learn in school."
It's not about how social media will help you go viral, or 5 ways to drive blah, blah, blah.
It's gear towards law firms, however the concept for business development outlined is a savvy approach for any professional services firm including #PR and marketing firms.
Did you come up with 5? Are they names of people or brands?
It's a harder exercise than one might expect and here why: Law firm business development spins up #lawyers to chase an infinite list of prospects, when a better approach is to focus in on the 15 people that can make or break your firm, according to Darryl Cross.
"Although best known for their legal research tools, LexisNexis is aggressively pursuing a quality content marketing strategy with their blog site. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice."
Thanks for noticing, +steveolenski #contentmarketing
- Marymount UniversityMBA, 2005
- American UniversityMA, Communications, 2001
- Worcester State CollegeBA, Communications, 1998
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