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Frank Strong
Attended Marymount University
Lives in Durham, NC
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Put politics aside and focus on the PR motion.  This is a slick crisis communications move. 
Carly Fiorina knew when she went on Late Night with Seth Meyers that the host would poke fun of her failure to purchase the domain name carlyfiorina.org. But the former Hewlett-Packard CEO and 2016 presidential candidate was prepared.
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Make your customers miserable. It's a business strategy among airlines today.  The airlines are artificially designing a miserable flying experience precisely for the purpose of selling travelers more “comforts.” Even your kids aren't off limits.   #customer   #parenting  
For the low, low price of $88 additional dollars on a $1,200 ticket, Delta was kind enough to seat me next to my child. Enough it enough.
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Frank Strong
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For today's PR firm account managers, "there’s no question their jobs are harder today" writes +Ian Lipner who leads the Washington office of LEWIS PR. 
Yesterday was the eleventh anniversary of my last day as a public relations agency account manager. I worked for a high quality, boutique PR agency in Washington. I was near fanatical about the Internet as a community and marketing boon, on a team that specialized in technology during the first Internet-fueled tech bubble of the late 90’s. Ultimately, my main work deliverable was media placements. And I was a hit machine – I still have a giant bi...
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Does college prepare newly minted PR pros for the real world?  One young PR pro doesn't think so -- here are her thoughts. 
 
 Guest post today:

"As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. My professors were great and I loved my classes – but it wasn’t until I started my last internship, which ended up segueing into my first job in the PR field that I began to discover the inner workings of PR.  Quickly, I realized how different it is from what you learn in school."
College sets an excellent foundation for PR but the real world of PR cannot be compared to what students are taught in school.
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Visibility creates a flurry of activity, trading white space on a page for a bullet comment in a report, so as to conjure up the appearance of progress.  The end result however, adds no more value to the business than leaving dim comment as a blog as a cover story for an otherwise conspicuous link.
Visibility is a commodity; trust is the ultimate conversion and there’s nothing that scales like it.
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By definition a company cannot lead if the merely replicate the tactics of their competitors. And yet so many do, in my observation.
 
What do Nancy Drew, Scooby Doo, and links have in common? 

#linkbuilding   #seo  
To beat your competitors, you must first understand their methods. Columnist Casie Gillette discusses the value of competitive link data.
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Mead, teamed up with an accessory maker of the modern age to reinvent the Trapper Keeper for tablet computers. If reinvention is a positioning strategy, going retro probably deserves a place on the list.
As part of an occasional round-up series on creative public relations, here's a list of five creative ideas to to get the wheels turning.
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Frank Strong

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Probably one of the best #marketing conference sessions I've attended in a long time.

It's not about how social media will help you go viral, or 5 ways to drive blah, blah, blah.

It's gear towards law firms, however the concept for business development outlined is a savvy approach for any professional services firm including #PR and marketing firms.   
 
Take 30 seconds to write down the names of 5 clients your #law firm does not have right now, but would like to have by the end of the year.

Did you come up with 5?  Are they names of people or brands?

It's a harder exercise than one might expect and here why:  Law firm business development spins up #lawyers  to chase an infinite list of prospects, when a better approach is to focus in on the 15 people that can make or break your firm, according to Darryl Cross. 
He gave a room full of law firm marketing and business development professionals just 30 seconds...
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So fair warning.  If you happen along my blog tomorrow, I've got a long rant about airlines and one in particular.  To the best of my ability I have attempted to be fair in my presentation and I don't believe it will waste your time. I hope you'll join me in expressing your view. Enough is enough. 
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Woot!  This made my week!  

"Although best known for their legal research tools, LexisNexis is aggressively pursuing a quality content marketing strategy with their blog site. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice."  

Thanks for noticing, +steveolenski   #contentmarketing  
As brands walk away from conventional advertising, some are encroaching more and more on traditional publishers’ turf, beginning their own content sites, including editorial staff plus original content produced in-house. This is in reaction to the low quality content that some marketing agencies are cranking out for their clients. Managing the [...]
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Is it okay for an #airline like +Delta to separate a #parent and toddler by 11 rows on an aircraft with empty seats?  

It had her age at purchase.  It has room on the aircraft now.  Yet it won't even let me buy a seat, for more money, next to my kid. 
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WTH?! Ridiculous!!
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Heaven and hell?
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Story
Tagline
Father. PR pro. Soldier. Scuba diver. Skydiver.
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business of Law Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, "A" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
Basic Information
Gender
Male
Frank Strong's +1's are the things they like, agree with, or want to recommend.
The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...
blogs.wsj.com

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'
www.law.com

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

‘Father of guerrilla marketing’ Jay Conrad Levinson has died
www.prdaily.com

Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the ye

Google Sets Plan to Sell Users’ Endorsements
www.nytimes.com

A change in its terms of service would let Google include users' names, photos and comments in ads across the Web.

Off Script: Chris Bagley, Journalist; Goes to Law School | Sword and the...
www.swordandthescript.com

A former reporter that's left the profession for law school discusses how journalism has changed, its challenges, and his experiences with P

How to respond when an employee quits publicaly
frankstrong.tumblr.com

This will take you a little more than three minutes. You might be bobbing your head. First, the resignation video: Then…the employers respon

Conversation Agent: How Stories Influence What we Do
www.conversationagent.com

Stories shape who we become and influence what we do. It starts with the story we tell ourselves about who we are, where we come from, and w

Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - 5 months ago
reviewed 5 months ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - 7 months ago
reviewed 7 months ago
Took my gear there for a rush job for snap decision dive trip. They did good work, but it was definitely expensive for a rush job -- and extra $10 per stage. However, one of the things I liked is when I picked my gear up, they let you jump in the pool to make sure it's all working. I tooled around for about 30 minutes to get my weights right and do some skills refresher. Good shop; I'd use them again. Might even forgive them for being SSI vice PADI.
Public - 9 months ago
reviewed 9 months ago
5 reviews
Map
Map
Map
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - 8 months ago
reviewed 8 months ago
I did a tandem jump in 2007 and later in 2011 returned to take the Accelerated Free Fall (AFF) course to earn a basic skydiving license. It's been a great experience and I'd highly recommend Skydive Orange to anyone interested in doing a "bucket list" jump or in getting licensed to skydive. Safety: Safety is a priority. If you are doing a tandem, you'll get a quick overview and then a tandem instructor will take you for the jump. The tandem instructors are amazingly skilled skydivers and will give you a joy ride you cannot forget. In the AFF program, the instructors continuously emphasize safety and drill students on contingencies. People: Skydiving is a community onto itself. It's a great group here and they'll make you feel welcomed. Facilities: Skydive Orange opened up a new hanger in 2011. It's clean, bright and an awesome facility. An enormous step up form their old hanger. Plane: I've seen Skydive Orange use two types of planes: a Skyvan and an Otter. Both are dual-prop aircraft that will get you to altitude quickly. There are seats (benches) to keep you off the floor, which is a plus an beats riding up on the floor of a Cesna. Cost? Skydiving is expensive. If you're doing a tandem jump for fun, it's well worth getting videos and stills. You'll want to remember. For AFF students, I'd recommend purchasing video a couple times because its very useful to see what the instructor is telling you during de-briefing after jumping. It'll help you get better.
• • •
Appeal: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago