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Frank Strong
Attended Marymount University
Lives in Atlanta, GA
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Frank Strong

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The stutter-stepping isn't helping the cause.

#google+ 
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Frank Strong
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Current News  - 
 
"The hope is that all of this continues to drive budgets up, especially as these big media companies try to spend their way into getting noticed."
It's become normal for video publishers and streaming platforms to cast influencers in their shows. One video producer says that's a flawed strategy.
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Messaging does not mean regurgitating words – you can send the same message, or reinforce a message, with different words. In fact, people can send a message with no words. Symbols, design, choices, arrangements – these all send messages.
There are many ways to send the same message, which is partly why it's important to get B2B messaging right. Messaging is the theme for this week's roundup.
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"Specific measurement." A challenge indeed.

If I had a dollar for every blog post that began with "We need to measure differently..." and then never offers a way to measure that's actually different.

It's hard to point to a peice of content and say -- that sold!

Senior marketers came up with what they believe to be the five major questions of content marketing strategy and execution.
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Whenever you get around to it... is not a #content strategy.

According to the report, “11% of bloggers plan to publish whenever they get around to it.” ConvertKit, which provides email marketing tools for bloggers, diplomatically calls “remarkable.”


 
Study find most bloggers use WordPress; pen between 500-1,000 words and earn 2,000 visitors a month. The data is much better for those that are bona fide pros which also demonstrates what this can mean for corporate blogging. Study by +ConvertKit

Most bloggers choose WordPress, publish posts between 500-1,000 words and struggle to find time; highlights from the 2017 State of Blogging Report.
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"Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. The point is to create trust and demonstrate expertise. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective," says +Erik Sherman

#content #contentmarketing
Carving out a living as a freelance journalist is harder says Erik Sherman in a reflective interview on the industry, marketing and business communications.
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Measurement  - 
 
"Knowing the basics of crisis PR might not solve all aspects of a problem, but often it’s enough to buy time while a more comprehensive strategy is put into place."

https://www.prdaily.com/Main/Articles/22083.aspx?
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Full circle, no? In an age where it's never been easier to publish, suddenly it's hard again.

I agree with aspects of this, but I'm not all in. Because I've seen and lived and built a platform when as he says, the competition was asleep.

In addition, so many companies just do content so poorly, it's not hard to do it better.

Let me do a guest post for you +Mark Schaefer providing another perspective. 
Content Shock is here. It's time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
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We are beginning to see in Twitter what marketing might look like with too much AI. Marketing is going to find it increasingly difficult to have real conversations and to drive real engagement that lead to tangible business outcomes.
Underneath the indulgence of Twitter marketing automation is a human desire to be needed that's being distorted in pursuit of online influence.
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Now this...this is an interesting question. 
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Discussion  - 
 
Any surprises on this list? I thought so. How about you?
When Time Warner Cable merged with Charter Communications earlier this year and the new public-facing operation rebranded, changing its name to Spectrum, it was likely for good reason. For many Americans, ...
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Artificial intelligence may help marketing to focus on the things that are innately human — emotion, conflict and psychology.
Rather than replacing marketers, the impact of artificial intelligence (AI) on marketing may well help humans to be better humans and humanize marketing.
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Tagline
Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business and Litigation Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, USPA "B" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
Basic Information
Gender
Male
Frank Strong's +1's are the things they like, agree with, or want to recommend.
Law Technology Today
www.lawtechnologytoday.org

In this episode of The Legal Toolkit, founder and president of Sword and the Script Media, LLC. Fran...

Using Content Marketing to Grow Your Law Practice - Legal Talk Network
legaltalknetwork.com

Frank Strong talks with Heidi Alexander about content marketing and why it’s so important for lawyers.

Corp Comm Frets Leadership in Crisis Comms, says Study
www.swordandthescript.com

The biggest fear corp comm has in a crisis comms comes from a surprising source: senior leaders tripping on words. Indeed, PR is about diplo

Scale Content Marketing: Employees are the Secret - Sword and the Script
www.swordandthescript.com

A survey of marketers underscores the challenges today center on succeeding in "different" and how to scale content marketing.

8 ways corporate communications can hire the best PR firm
www.ragan.com

Sometimes corporate communicators have to look outside their organizations for help. If you do, keep these tips in mind.

The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

I dropped my phone out on the Greenway getting a cardio workout in and cracked the screen. It's a new iPhone 6s and I was so discouraged. But I remembered this shop. I've walked by it a million times on the way to the barber next door, so on my way home I decided I'd stop in and see what they could do. I walked in at 6:50 p.m. about ten minutes before closing time. This guy named George says, "Yeah I can fix that. I'll have it done in 30 minutes before I go home." I went grocery shopping and came back to a phone that looked as good as new. It cost just shy of $200 to fix, which seems pricey, but it's way better than buying a new phone. And George -- a small business owner -- was personable and stayed late to do it. He's got my vote of confidence.
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Public - 9 months ago
reviewed 9 months ago
Excellent service; good food and kid friendly.
Public - a year ago
reviewed a year ago
Spaceland, which operates two other well-known dropzones in the skydiving community in Florida and Texas, recently opened up shop near Atlanta. This means it brings all of the polish and experience of a premier skydiving shop along with the culture and community many fun jumpers seek. I recently relocated to the Atlanta area and visited Spaceland Atlanta in search of a new "home DZ" and was pleasantly surprised to run into some familiar faces. This includes a rigger who provided my packing class when I was a student earning a skydiving license and few instructors I've seen around at two other DZs teaching AFF students or conducting tandem jumps. The facility is excellent: it's clean, neat and the staff are courteous and professional. There are showers, high speed wifi and indoor carpet for packing with plenty of shade. There’s a big old fan on the ceiling that keeps the hanger cool in the summer. The plane is a twin Otter that looks well maintained and is plenty fast. The landing area is large, open and easy to spot from the sky. It has a swoop pond for those skydivers that like that sort of thing. For fun jumpers, this place is beautiful, peaceful even, with good people – it’s a great place to jump. They organize groups, are very welcoming to new people and if you are open to it, the staff will pull you aside and provide tips for improving. I was going to go solo on my first jump there, and one of the packers put on his gear and did a fun jump just provide some company. There’s a campfire and plenty of comfortable places to pitch a tent if you want to hang out overnight. Bring a sweatshirt and warm blankets because it gets cool at night! For students interested in pursuing a skydiving license, the operation seemed to me to center on students and really looking after them. They run the USPA standard course, but there’s a lot of little extra benefits in the Skydive Spaceland Atlanta program. For example, you’re going to get on a plane, jump and finish your license and then the staff is still there to help you out after you’ve earned a license. They’ve also got perhaps the best mock-ups I’ve seen to rehearse on the ground before you get in the air. The DZ also conducts tandem jumps for those interested in exploring. The staff is safety conscious, has a veteran rigger taking care of equipment and a professional staff with tons of experience. And the location is simply beautiful. Even a day trip will feel like a mini-vacation.
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Public - a year ago
reviewed a year ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - 2 years ago
reviewed 2 years ago
9 reviews
Map
Map
Map
These guys never have cabs!
Public - a year ago
reviewed a year ago
Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - 2 years ago
reviewed 2 years ago
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - 2 years ago
reviewed 2 years ago