If I had a dollar for every blog post that began with "We need to measure differently..." and then never offers a way to measure that's actually different.
It's hard to point to a peice of content and say -- that sold!
According to the report, “11% of bloggers plan to publish whenever they get around to it.” ConvertKit, which provides email marketing tools for bloggers, diplomatically calls “remarkable.”
I agree with aspects of this, but I'm not all in. Because I've seen and lived and built a platform when as he says, the competition was asleep.
In addition, so many companies just do content so poorly, it's not hard to do it better.
Let me do a guest post for you providing another perspective.
- Marymount UniversityMBA, 2005
- American UniversityMA, Communications, 2001
- Worcester State CollegeBA, Communications, 1998
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