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Frank Strong
Attended Marymount University
Lives in Durham, NC
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Frank Strong

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Revenue up 19% and $3.45 billion in net income, but operating income slipped 2%.  Total miss.  Wall Street remains a mystery. 
Google Inc's first-quarter revenue fell short of Wall Street targets and margins narrowed as the price of its ads continued to decline, pushing its shares sharply lower. Shares of Google were down 5.7 percent at $525 in after-hours trading on Wednesday. The number of "paid clicks" by consumers on Google's ads increased by 26 percent in the first quarter, disappointing some analysts that had hoped for stronger volume growth. "It's an average quart...
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Sounds like a big play.  Thought #LinkedIn was going after the social CRM space, but this #HR angle?  That makes me think social ERP.  
LinkedIn wants to help your company focus on hiring from within
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I've noticed them making a bunch of changes...mostly terrible. Thanks for sharing this- reading now. 
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It usually is about attitude.

Every business is a publisher. Here are seven content marketing 101-level tips based on my experience.
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And for the same reasons, this is why people read blogs over the mainstream media. 
Professional public relations executives are “safe”, according to Peter Hargreaves, co-founder and executive director of Hargreaves Lansdown, the independent financial adviser. The downside is that they all too often provide “a bland message”. For
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Social shares have no impact on search algorithms...but...they do. 
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Have him in circles
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Frank Strong

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Downtown Raleigh. 
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 Here's an example of microeconomics at play: an #SEO cottage industry on the verge of breaking out.  Google has gotten to a point where it is effectively setting legislation for the internet.  It's a whole new meaning to virtual worlds -- and welcome to the law of unintended consequences. 
What if a link removal business gets pro-active with pitching their services and starts coming to website owners with statements like this one "Google may have penalized your site"?
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Have had similar observations. 
About four or five years ago the word “engagement” popped up. The theory behind it was if companies and individuals wanted to maximize their social, they needed to do less broadcasting and more interacting with their audience. It’s a great theory and one that needed to proliferate throughout the social web because a lot of social sites were just people screaming into caves and/or spamming the crap out of anyone that might listen.

To this date, I hear some of the most renowned social media pundits and experts preach their special brand of engagement. Their public speaking, books and social media channels are littered with messages to enchant, inspire and heck even 1,2,3 jab you with how to engage. But when you watch them – and I mean really, really watch them – what do you see?
Social media is an industry that isn’t afraid to throw around buzz words. Like a restaurant’s “Soup du jour” a new hot word comes spilling down the road each da(...)
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Concluding from this study that content marketing is less effective than PR is a missing the mark because today content marketing is PR.
Content marketing is PR. A good blog post is more effective than a pitch in a cluttered inbox.
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This is pretty interesting. Wondering if they'll get new leadership -- and who buys in the long run after this deal goes through. 
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Father. PR pro. Soldier. Scuba diver. Skydiver.
PR | Content Marketing | Social Media. Comms director at LexisNexis' Business of Law Software Solutions (BLSS), Cary, NC. 
Bragging rights
PADI Master SCUBA Diver, "A" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
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Frank Strong's +1's are the things they like, agree with, or want to recommend.
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Nine of the best examples of content marketing from 2013

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The Muddy Waters of Native Ads

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‘Father of guerrilla marketing’ Jay Conrad Levinson has died

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How to respond when an employee quits publicaly

This will take you a little more than three minutes. You might be bobbing your head. First, the resignation video: Then…the employers respon

Conversation Agent: How Stories Influence What we Do

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I did a tandem jump in 2007 and later in 2011 returned to take the Accelerated Free Fall (AFF) course to earn a basic skydiving license. It's been a great experience and I'd highly recommend Skydive Orange to anyone interested in doing a "bucket list" jump or in getting licensed to skydive. Safety: Safety is a priority. If you are doing a tandem, you'll get a quick overview and then a tandem instructor will take you for the jump. The tandem instructors are amazingly skilled skydivers and will give you a joy ride you cannot forget. In the AFF program, the instructors continuously emphasize safety and drill students on contingencies. People: Skydiving is a community onto itself. It's a great group here and they'll make you feel welcomed. Facilities: Skydive Orange opened up a new hanger in 2011. It's clean, bright and an awesome facility. An enormous step up form their old hanger. Plane: I've seen Skydive Orange use two types of planes: a Skyvan and an Otter. Both are dual-prop aircraft that will get you to altitude quickly. There are seats (benches) to keep you off the floor, which is a plus an beats riding up on the floor of a Cesna. Cost? Skydiving is expensive. If you're doing a tandem jump for fun, it's well worth getting videos and stills. You'll want to remember. For AFF students, I'd recommend purchasing video a couple times because its very useful to see what the instructor is telling you during de-briefing after jumping. It'll help you get better.
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Appeal: ExcellentFacilities: ExcellentService: Excellent
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