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Frank Strong
Attended Marymount University
Lives in Atlanta, GA
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"For most agency owners, talking about monthly retainers tends to start the conversation with clients about compensation. PR firm owners and C-level execs need to pivot and, instead, start the conversation by speaking about how the relationship would work on an annual basis."

I like this idea and I can see it from both sides of the table. 
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Huh. I own a small agency and I love this. Tell me more about your view.
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Apparently, "debranding" is a "movement."

http://www.prdaily.com/Main/Articles/21436.aspx
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This graphic is all over social media lately. Does Chevron really sell more oil than Apple sells gadgets? Here's a what a little fact finding can turn up and the story isn't going to end like you think.
 
The important lesson here is that context matters in content marketing. Studies show that people share things on social media simply because they feel it will make them look cool. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.
There's a graphic about Chevron having more revenue than Apple being passed around in 2016 based on 2014 data. It's content marketing out of context.
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Frank Strong
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"According to CareerCast online content editor Kyle Kensing, PR careers appeal to young job seekers, as evident by the current popularity of PR-related majors among college students. However, it’s also a job known for long hours and a stress-inducing environment (a common theme among jobs deemed “overrated”), which were among the reasons for its inclusion in the list."
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Frank Strong
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A decade of PR blogging? Who else in PR was blogging in 2006? 
It's hard to believe for those of us who contribute to Spin Sucks daily, but this blog that started out horrendously is celebrating 10 years on the internet
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There are, it seems, two ideological camps: “can’t measure” and “measure everything.” These two camps don’t like to talk to each other. Part of the job in PR is peacemaker and the reality is, the answer to ROI, probably rests somewhere in the middle.
There are two ideological camps the “can’t measure” and “measure everything." In reality, the answer to marketing ROI is probably somewhere in the middle.
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Every Saturday -- three recommended links that I think are really solid with a little value add. 
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Any technophobic fears would be better directed analyzing how to tap machines to help us do our jobs better. 
Instead of fretting about AI or machine learning, seek to understand them and learn how to integrate them into marketing to drive value.
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“In other words, reaching a large number of more ordinary Joes and Janes with a message might be more effective than trying to tap into Bieber fever.” (oldie but goodie)


What is the difference between influence and popularity? Clicks vs. donations? Eyeballs vs. Action? Whose has influence vs. the appearance of influence?
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Influencers rejecting your pitch? Here's are some great tips. #PR
 
That aside every now and again there are some tactical tips that are truly unique and I’ve captured some for this week’s Unscripted Marketing links. 
While there are many PR pitching tips style posts, many of these offer similar advice. Here's an effort to curate a few truly unique pithcing tips.
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Distribution. That's right. Native ads, if you use them, are a spoke.
 
You need to be thinking beyond owned and earned channels in your content marketing programs. Enter native advertising. Where does it fit within the larger context of a content marketing strategy? It’s time to think about your answer.
Think in more detail how native advertising should fit in your content marketing strategy – Content Marketing Institute
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Content marketing is an investment and investments, just like law, take time. #legalmarketing
 
In many ways, the #businessoflaw is a business based on trust. Consistency, transparency, and utility are the building blocks of trust, which is why these also have a role in content marketing. To that end, content marketing isn’t a program or a campaign, it’s a culture. 
There is a lot of hype around content marketing in legal circles. Here is some plain talk for lawyers and legal marketers on what it is and what it isn't.
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Top spot today on the #IABC Communication World magazine website:

Why PR and Content Marketing Need Each Other
http://cw.iabc.com/2016/09/07/why-pr-and-content-marketing-need-each-other/
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Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business and Litigation Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, USPA "B" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
Basic Information
Gender
Male
Frank Strong's +1's are the things they like, agree with, or want to recommend.
Law Technology Today
www.lawtechnologytoday.org

In this episode of The Legal Toolkit, founder and president of Sword and the Script Media, LLC. Fran...

Using Content Marketing to Grow Your Law Practice - Legal Talk Network
legaltalknetwork.com

Frank Strong talks with Heidi Alexander about content marketing and why it’s so important for lawyers.

Corp Comm Frets Leadership in Crisis Comms, says Study
www.swordandthescript.com

The biggest fear corp comm has in a crisis comms comes from a surprising source: senior leaders tripping on words. Indeed, PR is about diplo

Scale Content Marketing: Employees are the Secret - Sword and the Script
www.swordandthescript.com

A survey of marketers underscores the challenges today center on succeeding in "different" and how to scale content marketing.

8 ways corporate communications can hire the best PR firm
www.ragan.com

Sometimes corporate communicators have to look outside their organizations for help. If you do, keep these tips in mind.

The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

I dropped my phone out on the Greenway getting a cardio workout in and cracked the screen. It's a new iPhone 6s and I was so discouraged. But I remembered this shop. I've walked by it a million times on the way to the barber next door, so on my way home I decided I'd stop in and see what they could do. I walked in at 6:50 p.m. about ten minutes before closing time. This guy named George says, "Yeah I can fix that. I'll have it done in 30 minutes before I go home." I went grocery shopping and came back to a phone that looked as good as new. It cost just shy of $200 to fix, which seems pricey, but it's way better than buying a new phone. And George -- a small business owner -- was personable and stayed late to do it. He's got my vote of confidence.
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Public - 5 months ago
reviewed 5 months ago
Excellent service; good food and kid friendly.
Public - a year ago
reviewed a year ago
Spaceland, which operates two other well-known dropzones in the skydiving community in Florida and Texas, recently opened up shop near Atlanta. This means it brings all of the polish and experience of a premier skydiving shop along with the culture and community many fun jumpers seek. I recently relocated to the Atlanta area and visited Spaceland Atlanta in search of a new "home DZ" and was pleasantly surprised to run into some familiar faces. This includes a rigger who provided my packing class when I was a student earning a skydiving license and few instructors I've seen around at two other DZs teaching AFF students or conducting tandem jumps. The facility is excellent: it's clean, neat and the staff are courteous and professional. There are showers, high speed wifi and indoor carpet for packing with plenty of shade. There’s a big old fan on the ceiling that keeps the hanger cool in the summer. The plane is a twin Otter that looks well maintained and is plenty fast. The landing area is large, open and easy to spot from the sky. It has a swoop pond for those skydivers that like that sort of thing. For fun jumpers, this place is beautiful, peaceful even, with good people – it’s a great place to jump. They organize groups, are very welcoming to new people and if you are open to it, the staff will pull you aside and provide tips for improving. I was going to go solo on my first jump there, and one of the packers put on his gear and did a fun jump just provide some company. There’s a campfire and plenty of comfortable places to pitch a tent if you want to hang out overnight. Bring a sweatshirt and warm blankets because it gets cool at night! For students interested in pursuing a skydiving license, the operation seemed to me to center on students and really looking after them. They run the USPA standard course, but there’s a lot of little extra benefits in the Skydive Spaceland Atlanta program. For example, you’re going to get on a plane, jump and finish your license and then the staff is still there to help you out after you’ve earned a license. They’ve also got perhaps the best mock-ups I’ve seen to rehearse on the ground before you get in the air. The DZ also conducts tandem jumps for those interested in exploring. The staff is safety conscious, has a veteran rigger taking care of equipment and a professional staff with tons of experience. And the location is simply beautiful. Even a day trip will feel like a mini-vacation.
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Public - a year ago
reviewed a year ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - 2 years ago
reviewed 2 years ago
9 reviews
Map
Map
Map
These guys never have cabs!
Public - a year ago
reviewed a year ago
Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - a year ago
reviewed a year ago
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - 2 years ago
reviewed 2 years ago