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Frank Strong
Attended Marymount University
Lives in Atlanta, GA
1,478 followers|421,728 views
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Frank Strong

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Google has done and continues to do interesting things. Three recent projects stood out for me given the relevancy to marketing -- and that's the theme for this week's UML roundup.
Google may have declared war on popup ads the same week it close down Hangouts on Air and helps celebrate the NPS 100th birthday.
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Frank Strong

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There's a lot of noise and confusion around content marketing for lawyers and the legal community. Here's some straight talk on +Legal Talk Network  #legal  
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It’s almost cliché, except the advice is sage: when it comes to content marketing, don’t make home improvements to a rental property.
Any platform you don’t directly control is like rental property in content marketing. If you invest and the site closes, you’ve lost that investment.
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Frank Strong

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“Facebook is like the Google of social, and Twitter is like Bing.”
How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and resonate more with marketers.
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It’s hard to rank competitively in search without backlinks — and SEO-savvy PR earns high-quality backlinks.
 
Relevancy in search — it is highly targeted marketing that pulls rather than pushes.
Most PR pros recognize that SEO matters and the two disciplines are complimentary. To that end, it's important to stay up to date on current search trends.
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Frank Strong
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"The prevailing philosophy within the PR sector is that the business is more of an art than a science. That is, subjective feelings often play a large part in the decisions made by PR professionals."
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Frank Strong
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Ever think about consulting? Here's a good read...
Our latest 'Day in the Life' features a topic we haven't covered yet - PR.
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“…there’s a seismic difference between scale and tonnage. What’s the difference? Tonnage is mostly concerned with quantity, and quality is not a priority. Scale is all about being achieving something that’s extremely effective and of superior quality; it is very hard to accomplish.”
 
Differentiation is a staple of marketing, if you want to stand out, you have to do things differently.
Shopping for content marketing in the discount isle doesn't provide scale. Rather this is a poor execution of an otherwise good strategy.
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The democratization of media was a driving force for the trend towards content. Content marketing is a path for brands to re-establish trust and credibility as an information source for buyers. #content   #contentmarketing  
Recapturing trust and credibility in an age where anyone can publish is a driver for the content marketing trend -- it's also why PR should be involved.
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Yo, #PR  pros, isn't this something?!

"Krane has been at Google for nearly 17 years, starting as the company’s first communications director."
(Reuters) -- Alphabet Inc venture capital arm GV said Bill Maris, a leading voice in the venture industry, is leaving the investment firm he founded and ran as chief executive for close to eight years.
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“Science shows that to make a total addict out of a rat, you need only follow a simple procedure–give it pleasurable snack pellets at random times and in random quantities. The uncertainty will keep your rat coming back obsessively to see when it’s going to hit the tasty pellet jackpot.”
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Story
Tagline
Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business and Litigation Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, USPA "B" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
Basic Information
Gender
Male
Frank Strong's +1's are the things they like, agree with, or want to recommend.
Using Content Marketing to Grow Your Law Practice - Legal Talk Network
legaltalknetwork.com

Frank Strong talks with Heidi Alexander about content marketing and why it’s so important for lawyers.

Corp Comm Frets Leadership in Crisis Comms, says Study
www.swordandthescript.com

The biggest fear corp comm has in a crisis comms comes from a surprising source: senior leaders tripping on words. Indeed, PR is about diplo

Scale Content Marketing: Employees are the Secret - Sword and the Script
www.swordandthescript.com

A survey of marketers underscores the challenges today center on succeeding in "different" and how to scale content marketing.

8 ways corporate communications can hire the best PR firm
www.ragan.com

Sometimes corporate communicators have to look outside their organizations for help. If you do, keep these tips in mind.

The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...
blogs.wsj.com

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'
www.law.com

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

I dropped my phone out on the Greenway getting a cardio workout in and cracked the screen. It's a new iPhone 6s and I was so discouraged. But I remembered this shop. I've walked by it a million times on the way to the barber next door, so on my way home I decided I'd stop in and see what they could do. I walked in at 6:50 p.m. about ten minutes before closing time. This guy named George says, "Yeah I can fix that. I'll have it done in 30 minutes before I go home." I went grocery shopping and came back to a phone that looked as good as new. It cost just shy of $200 to fix, which seems pricey, but it's way better than buying a new phone. And George -- a small business owner -- was personable and stayed late to do it. He's got my vote of confidence.
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Public - 4 months ago
reviewed 4 months ago
Excellent service; good food and kid friendly.
Public - 12 months ago
reviewed 12 months ago
Spaceland, which operates two other well-known dropzones in the skydiving community in Florida and Texas, recently opened up shop near Atlanta. This means it brings all of the polish and experience of a premier skydiving shop along with the culture and community many fun jumpers seek. I recently relocated to the Atlanta area and visited Spaceland Atlanta in search of a new "home DZ" and was pleasantly surprised to run into some familiar faces. This includes a rigger who provided my packing class when I was a student earning a skydiving license and few instructors I've seen around at two other DZs teaching AFF students or conducting tandem jumps. The facility is excellent: it's clean, neat and the staff are courteous and professional. There are showers, high speed wifi and indoor carpet for packing with plenty of shade. There’s a big old fan on the ceiling that keeps the hanger cool in the summer. The plane is a twin Otter that looks well maintained and is plenty fast. The landing area is large, open and easy to spot from the sky. It has a swoop pond for those skydivers that like that sort of thing. For fun jumpers, this place is beautiful, peaceful even, with good people – it’s a great place to jump. They organize groups, are very welcoming to new people and if you are open to it, the staff will pull you aside and provide tips for improving. I was going to go solo on my first jump there, and one of the packers put on his gear and did a fun jump just provide some company. There’s a campfire and plenty of comfortable places to pitch a tent if you want to hang out overnight. Bring a sweatshirt and warm blankets because it gets cool at night! For students interested in pursuing a skydiving license, the operation seemed to me to center on students and really looking after them. They run the USPA standard course, but there’s a lot of little extra benefits in the Skydive Spaceland Atlanta program. For example, you’re going to get on a plane, jump and finish your license and then the staff is still there to help you out after you’ve earned a license. They’ve also got perhaps the best mock-ups I’ve seen to rehearse on the ground before you get in the air. The DZ also conducts tandem jumps for those interested in exploring. The staff is safety conscious, has a veteran rigger taking care of equipment and a professional staff with tons of experience. And the location is simply beautiful. Even a day trip will feel like a mini-vacation.
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Public - a year ago
reviewed a year ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - a year ago
reviewed a year ago
9 reviews
Map
Map
Map
These guys never have cabs!
Public - a year ago
reviewed a year ago
Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - a year ago
reviewed a year ago
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - 2 years ago
reviewed 2 years ago