Jason has called me for a couple years now - and he's matured. Jason is some sort of AI that has gotten increasingly sophisticated in his ability to answer initial sales objections.
A cruise line, with "free" extra cabins uses an AI system with a women's voice. The company says it has cruise ships about to sail with vacancy. Rather than sail empty, this chica offers them to you if you promise to "tell all your friends." And a small $50.00 processing fee.
Here's the secret to ending these calls - you've got to waste their time. Every robo call is merely lead generation. It's designed to qualify leads and pass them through to a human sales rep.
Answer the questions with fake data and get to a human as soon as possible...then string that person along for a while. Then do something outlandish: after a few minutes with a human pitching cruises, I confessed I was confused. I thought the offer was a cruise in into space by that Elon Musk guy's company.
She bit and I tried to convince her that was what the robo caller promised. Once she figured out I was gaming her, she promptly explained I was no longer qualified and hung up.
That specific robot, that used to call 2-3 times a week no longer calls me. I'm out for "Jason" next.
"Should strategy dictate tactics? Or tactics dictate strategy?"
"I disagree. In my book tactics comes first. Not strategy."
"Marketing strategy is like military strategy."
"Launch the brand with PR, not advertising."
I buy that. Demonstrate the value of a product with value? That's the way to do it.
“'Not very well' was his response."
While this post decidedly apolitical, I'd point out that Reagan was once a registered Democrat and reportedly even considered joining the communist party. There's context here -- at the time -- communism didn't have the (derogatory Western) brand cache it earned in subsequent decades. Anyone that was anyone in Hollywood was a communist then.
1. Prevent more typos
2. Curate social media content without abandoning your day job in PR
3. Light social metrics at your fingertips
4. Get a grip on SEO
- Marymount UniversityMBA, 2005
- American UniversityMA, Communications, 2001
- Worcester State CollegeBA, Communications, 1998
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