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Frank Strong
1,480 followers -
Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!
Father. PR pro. SCUBA Diver. Skydiver. US Soldier (Ret.) Go Pats!

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If your organization struggles to identify a causal link between content or social and revenue, you’re not alone. More than 70% of respondents to a survey by +TrackMaven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Also citing +Pushing Social and a contributed piece in AMA news. 

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There’s no weakness in providing a genuine apology when you make a mistake. To the contrary, it’s a sign of strength. 
Saying you’re sorry hurts, but not nearly as much as having to do it repeatedly.



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"visitors that engaged the blog were 50% more likely to make a purchase."

#blogging #content #contentmarketing

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Sales people belong in the booth. Events people belong in the booth. PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions.

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Effective communication is complicated: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been understood doesn’t mean it will affect behavior. Just because it affects behavior doesn’t mean it will affect it in the manner in which we had hoped.

#communications #publicrelations
Email has made our writing lazy. Social media rewarded brevity while arguably sacrificing clarity. Perhaps the incessant alerts and second screens distract us as we write – but rest assured these are also distracting the audience as they read.

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Excellent piece on #crisiscomms in +PR Daily by Brad Phillips. 

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No, I don’t think that’s the case. It’s just the opposite. Instead, the approach good PR professionals champion is permeating marketing
Does this mean the end of the road for the #PR? Will the professional communicator be subsumed permanently by #marketing?

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As automation continues to drive the agility of marketing and sales teams to meet consumer expectations, content demands will only increase. 

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You only get one shot at making a good first impression – and that’s true for corporate apologies too.

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Getting it right matters more than getting it first.
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