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Frank Strong
Attended Marymount University
Lives in Durham, NC
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By definition a company cannot lead if the merely replicate the tactics of their competitors. And yet so many do, in my observation.
 
What do Nancy Drew, Scooby Doo, and links have in common? 

#linkbuilding   #seo  
To beat your competitors, you must first understand their methods. Columnist Casie Gillette discusses the value of competitive link data.
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Mead, teamed up with an accessory maker of the modern age to reinvent the Trapper Keeper for tablet computers. If reinvention is a positioning strategy, going retro probably deserves a place on the list.
As part of an occasional round-up series on creative public relations, here's a list of five creative ideas to to get the wheels turning.
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Oh, what could possibly go wrong? What happens when McDonald's gets an ad on Burger King's profile?  Or Durex on the Pope's?  Or Right to Life on Planned Parenthood's?  Good luck, Twitter and get that whale ready again.

Update:  I should add, while it won't appear on verified profiles, there are plenty of unverified accounts that will easily produce vitriolic reactions. This is going to be tough to pull off.  

#advertising   #PR  
You may soon see promoted tweets on your friends' profiles.
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They have a good ad model.  I'm huge fan of Twitter ads.  Incredible targeting, results, blends earned and paid, they are doing that part right.  

The profile thing?  That's just risky. Everyone says "don't build on rented land" but the profile ceases to become a profile if they are taking it over.  And for a company still trying to attract users, it's a really bad idea. I don't think even Facebook could pull this off. 
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Is the #Google URL builder down?  For two days on different machines and browsers, the fields act as if grayed out. Such a handy tool for keeping things neat.  Anyone else see this?
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There are some 34 million results for the search terms “tips for help a reporter” in Google -- and three #PR  pros probably really need. 
HARO, or Help a Reporter Out, is a good PR resource for those that respond quickly, pay attention to detail and do so with brevity.
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Are you an #SEO ?  Don't know anything about it -- and that worries you?  This post by +Moz is pure awesome.  And you should read their stuff anyway. It's always ridiculously good. 

For the intermediate, like me, I appreciate #10 the most -- social signals and separately my favorite line is "No. No they friggin' won't."
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
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Hey look!  The mainstream media is taking a page from the 2009 marketing playbook.  And apparently that's news. 
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Have him in circles
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Heaven and hell?
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The problem with duplicate content isn't that Google will punish you manually, it's that Google will punish you organically.  The post highlighted below (http://bit.ly/1CthSmr) was published on the website of the Dallas Morning News, likely through syndication contracts.  

The originating site, and reporter however, is from the Washington Post (http://wapo.st/1N0IRkS). Other than syndication, the two media companies are not related to my knowledge. 

On the plus side, syndication earns a larger digital footprint.  The DNS may have written a better headline driving organic clicks. Or maybe the story broke during a time when readers were more likely to be online (central vs. eastern) time.  

There's a million factors and who knows?  The fact remains when your blog post is syndicated by Social Media Today or Business 2 Community, this is the trade off. It may make sense for some and not for others.  Google isn't going to punish good content -- it wants to index the best content and do it very quickly in order to return good search results. 
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The wise author will include an 'ORIGINAL' link at the bottom of the article. It is hoped that Google may respect that as an unofficial canonical. 
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I don't watch much TV, but Netflix has introduced me to likes of mindless pop I long glossed over during its prime time, like Lost and now Sparatcus.  I find the fiction often draws me to examine the literature.

Historians I've read since seem to think there's little evidence that Spartacus was a champion of freedom, though the guy capably raised an army to his cause, whatever that may have been.  It's worth pointing out facts are weak on both sides of the debate. 

After a period of hesitation, indecisiveness and ego,  the 70,000 troops he raised was finally enough to the draw the Roman legions.  It has amazing parallels to so many moments in history.  
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Can you measure #content marketing by relationships? An interesting take on analytics by +Contently 
The pageview is perhaps the weakest of metrics; a paper by Contently argues we should measure content marketing by relationships.
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Don't be evil.  
 
Google Reportedly Blackmailed Websites Into Giving It Content For Free

http://t.co/HadYck7rrG - I wish the FTC had taken stronger action here, given their findings, but Google's immense lobbying efforts probably helped soften the impact. 
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Story
Tagline
Father. PR pro. Soldier. Scuba diver. Skydiver.
Introduction
PR | Content Marketing | Social Media. Comms director with the LexisNexis Business of Law Software Solutions (BLSS) division located on NC State's Centennial Campus, Raleigh, NC. 
Bragging rights
PADI Master SCUBA Diver, "A" Licensed Skydiver, Famous people I've met (Forrest Gump style) include: Colin Powell, Sandra Day O'Conner, Richard Dreyfuss, Polly Draper, David Petraeus, and John Kerry.
Education
  • Marymount University
    MBA, 2005
  • American University
    MA, Communications, 2001
  • Worcester State College
    BA, Communications, 1998
Basic Information
Gender
Male
Frank Strong's +1's are the things they like, agree with, or want to recommend.
The Future Of Communication: Integration Of Paid, Earned, Owned
thefridayhangout.com

Join us at this Friday's Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what

GTCR Takes Vocus Private - Mon., Apr. 7, 2014
www.odwyerpr.com

GTCR LLC, the Chicago-based private equity firm that made a run at Cision, is taking Vocus private in a cash transaction pegged at $447M.

5 Tips For Working With A PR Firm To Build Links
searchengineland.com

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics

Web Ink Now: Google Plus now going all AOL on us
www.webinknow.com

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And

5 reasons PR pros should pursue an MBA
www.ragan.com

It's more than just a flashy appendage or a plus on a CV. An MBA provides context for your work in the short and long terms.

Publicis Acquires Qorvis - Fri., Jan. 10, 2014
www.odwyerpr.com

Publicis Groupe is acquiring Washington-based Qorvis Communications, which ranks as the No. 11 independent PR firm with fees of $30M.

59 Benefits Of Content Marketing From 50 Expert Marketers
nectafy.com

The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.

About those Content Marketing Predictions... | Sword and the Script
www.swordandthescript.com

Here's a look at a few of CMI's 50 Content Marketing predictions.

Nine of the best examples of content marketing from 2013
econsultancy.com

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game thi

The Muddy Waters of Native Ads
frankstrong.tumblr.com

“ Unlike flashy banner ads placed off to the side of a Web page, where few of us ever look, native ads derive their power from being given e

White House glitches go beyond Obamacare - FT.com
www.ft.com

Six months ago, Max Baucus, the veteran Democratic senator, said that “Obamacare” – the Affordable Care Act – was a looming “train wreck”. S

Why Company Lawyers are Sending More Work to Smaller Law Firms - Law Blo...
blogs.wsj.com

Why are top in-house lawyers at major companies sending more legal work to smaller, hungrier firms?

Law Departments Trading Large Firms for 'Large Enough'
www.law.com

When choosing outside firms to handle legal matters, a new survey indicates corporate law departments are not necessarily knocking on the do

‘Father of guerrilla marketing’ Jay Conrad Levinson has died
www.prdaily.com

Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the ye

Google Sets Plan to Sell Users’ Endorsements
www.nytimes.com

A change in its terms of service would let Google include users' names, photos and comments in ads across the Web.

Off Script: Chris Bagley, Journalist; Goes to Law School | Sword and the...
www.swordandthescript.com

A former reporter that's left the profession for law school discusses how journalism has changed, its challenges, and his experiences with P

How to respond when an employee quits publicaly
frankstrong.tumblr.com

This will take you a little more than three minutes. You might be bobbing your head. First, the resignation video: Then…the employers respon

Conversation Agent: How Stories Influence What we Do
www.conversationagent.com

Stories shape who we become and influence what we do. It starts with the story we tell ourselves about who we are, where we come from, and w

Great park! Excellent play equipment and clean bathrooms. Bring a bike or a big wheel as there is a kids sized track to ride on.
Public - 4 months ago
reviewed 4 months ago
Tried to order a custom birthday cake 4 weeks ahead of time. Rep was pretty rude on the phone, clearly wasn't interested.
Public - 6 months ago
reviewed 6 months ago
Took my gear there for a rush job for snap decision dive trip. They did good work, but it was definitely expensive for a rush job -- and extra $10 per stage. However, one of the things I liked is when I picked my gear up, they let you jump in the pool to make sure it's all working. I tooled around for about 30 minutes to get my weights right and do some skills refresher. Good shop; I'd use them again. Might even forgive them for being SSI vice PADI.
Public - 9 months ago
reviewed 9 months ago
5 reviews
Map
Map
Map
Homemade ice cream is worth a little ride out. Pretty drive too!
Public - 7 months ago
reviewed 7 months ago
I did a tandem jump in 2007 and later in 2011 returned to take the Accelerated Free Fall (AFF) course to earn a basic skydiving license. It's been a great experience and I'd highly recommend Skydive Orange to anyone interested in doing a "bucket list" jump or in getting licensed to skydive. Safety: Safety is a priority. If you are doing a tandem, you'll get a quick overview and then a tandem instructor will take you for the jump. The tandem instructors are amazingly skilled skydivers and will give you a joy ride you cannot forget. In the AFF program, the instructors continuously emphasize safety and drill students on contingencies. People: Skydiving is a community onto itself. It's a great group here and they'll make you feel welcomed. Facilities: Skydive Orange opened up a new hanger in 2011. It's clean, bright and an awesome facility. An enormous step up form their old hanger. Plane: I've seen Skydive Orange use two types of planes: a Skyvan and an Otter. Both are dual-prop aircraft that will get you to altitude quickly. There are seats (benches) to keep you off the floor, which is a plus an beats riding up on the floor of a Cesna. Cost? Skydiving is expensive. If you're doing a tandem jump for fun, it's well worth getting videos and stills. You'll want to remember. For AFF students, I'd recommend purchasing video a couple times because its very useful to see what the instructor is telling you during de-briefing after jumping. It'll help you get better.
• • •
Appeal: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago