Here's the thing: Delta has been responsive to that reporter, but not to a customer. I think that's backwards. Where am I going wrong?
It amazes me how closely these two industries are running parallel tracks between firm and client. Law firms vs. #GCs and marketing agencies vs. the #CMO .
Central to both conversations are: process, technology and value.
In law, if you want to charge high fees, you've got to win big, public cases. In marketing, takes a NY Times Best Selling book.
- Marymount UniversityMBA, 2005
- American UniversityMA, Communications, 2001
- Worcester State CollegeBA, Communications, 1998
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