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Frank Rose
Works at Columbia University School of the Arts
Attended Washington and Lee University
Lives in New York, NY
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Frank Rose

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What inadequate Web metrics are doing to online media: 
We're sup­posed to be living in an "attention econ­omy," right? But standard Web metrics don't really measure attention. Uniques, page views, monthly aver­age users—none of these take into account how long a visitor spends, whether the visitor is satisfied, or...
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Frank Rose

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The problem with new media, Michael Massing argues in The New York Review of Books, is that it's too much like old media: 
When I talk about the future of media, one of the images I use to illustrate the transition from industrial-scale, mass-circulation newspapers to what we're seeing now is this one. It's from the August 28, 1835 edition of the New...
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Burberry is a key case study in the Columbia digital storytelling strategy seminar that Paul Woolmington and I are leading on Thursday. Here's why: 
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What if you downloaded a life-coach app and it started to get really, really personal? That's the idea behind Karen, the art project I heard about when I was in London to keynote the Film4 Innovation Forum. I just wrote it up for the New York Times: 
An interactive app from the British art group Blast Theory is part story, part game and leaves its users feeling distinctly uncomfortable.
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Want to sit across the table from people who can get your film made? Two more weeks to submit your project to Sheffield DocFest's MeetMarket (for documentaries) and Crossover Market (for digital/interactive productions. 
Submissions for MeetMarket and Crossover Market 2015 ARE NOW OPEN. Submissions opened Tuesday 6 January and close Wednesday 18 March 1700 GMT. If you have any queries about submitting to MeetMarket or Crossover Market 2015, please email us ...
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So it appears the guy who has pledged to clean up HSBC's Swiss subsidiary—revealed to have been complicit in tax evasion and other schemes—had an account there himself: 
Leaked files covering 2005-2007 show bank chief executive sheltered £5m of his own money at Panamanian company with Swiss HSBC account
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Fascinating stuff.
 
For a special issue of their magazine commemorating Moore's Law, the Computer History Museum asked me to write an essay.  I chose to address how the phenomenon Moore described made Google possible--and continues to make the impossible not only possible but inevitable. Those like Larry Page who feel this in their bones have a huge advantage, especially when they are able to brush off criticisms that their ideas are "crazy." 

https://medium.com/backchannel/how-moores-law-made-google-possible-93d52457c5c9
The Intel co-founder drew the blueprint for the digital revolution. Larry Page read it well.
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Frank Rose

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A 15th-century statue? A digital avatar? Here's a story I couldn't resist writing: 
The 15th-century statue, which fell and broke into pieces in 2002, is back, along with a video installation of a walking, talking version.
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Three studies show how fast the way we watch television is changing (with big implications for the industry): 
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"While advertising has its merits, the intersection of how humans ingest information and how content affects brain neuroscience and decision-making presently don't seem to align whatsoever." Well put. 
Hip hop artist Nas rhymed in 2006 that Hip Hop was dead. He basically was reminiscing how an art form built with transparency and creativity was killed by a tidal wave of fakery, commercialism and mass production. Nas was on target and his rhyme could easily be applied to social media marketing in the here and now:"Everybody sounds the same, commercialize the game Reminiscing when it wasn't all business If it got where it started So we all gather...
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StoryCode has taken five examples of immersive storytelling (including my personal favorite, Lance Weiler's Body Mind Change) and distilled best practices from each. Good stuff.
This report takes a deep dive into audience numbers and behaviors for a few key immersive media projects, and puts the spotlight on the top practitioners in an emerging craft.
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I'll say this immersive media (we have been experimenting with for a long time) is all about the welds and the clocks... & most importantly ..not being work or feel like a gimmick. Everything has to fall into and be greased and magnetized with action via reaction and ethos, pathos and logos. 
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"Quite possibly the single worst thing I have seen a manufacturer do to its customer base."
Lenovo is facing growing backlash after it was discovered that the company had preinstalled a malicious adware called Superfish on some of its laptops.
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Have him in circles
993 people
Blaine Pike's profile photo
Andrew Rhomberg's profile photo
mariana vanessa's profile photo
Alex Mute's profile photo
nano elyas's profile photo
Délcio Berenguel's profile photo
frank msuya's profile photo
lynne hentemann's profile photo
michael seres's profile photo
Work
Occupation
Author and speaker
Skills
Writing, speaking, cultural and business analysis
Employment
  • Columbia University School of the Arts
    Senior Fellow, 2014 - present
    Member of the Digital Storytelling Lab. Faculty member, executive education program in digital storytelling strategy.
  • Wired
    Correspondent, 2010 - present
    Essayist and occasional contributor. Author of The Art of Immersion.
  • Wired
    Contributing Editor, 1999 - 2010
    Regular contributor to Wired magazine—major features on subjects at the intersection of media and technology (including Samsung, Sony, Avatar, Steven Spielberg, Hulu, ESPN, Comedy Central, Second Life, alternate reality games, Philip K. Dick, Vivendi, and the AOL-Time Warner merger).
  • Travel + Leisure
    Contributing Editor, 1998 - 1999
    Travel writer and columnist.
  • Fortune Magazine
    Contributing Writer, 1997 - 1999
    Frequent contributor—major features on Hollywood and the global media conglomerates (including Disney, Seagram, EMI, and Michael Ovitz).
  • Premiere Magazine
    Contributing Writer, 1991 - 1995
    Frequent contributor—profiles of Hollywood filmmakers and business people (including Jeffrey Katzenberg, Tim Burton, and Anthony Perkins).
  • Esquire Magazine
    Contributing Editor, 1982 - 1987
    Frequent contributor—major features on popular culture (including new wave in New York, Christian surfers in Southern California, and Silicon Valley entrepreneurs).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Los Angeles, CA - San Francisco, CA - Washington, DC - Lexington, VA
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Email
Story
Tagline
Digital anthropologist
Introduction

Author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, published in 2011 by W.W. Norton.

Keynote speaker at ad:tech Sydney, Sheffield Doc/Fest, the Guardian’s Changing Media Summit, and others. Appearances at Google, Lucasfilm, Timberland, Unilever, SXSW Interactive.

Former contributing editor at Wired and Esquire. Former contributing writer at Fortune and Premiere. Articles have appeared in The Atlantic, The New York Times and The New York Times Magazine, The Los Angeles Times, New York, Vanity Fair, Travel + LeisureRolling Stone, and The Village Voice.

Other books include the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, named one of the ten best books of the year by Businessweek and now available in an updated edition; and The Agency: William Morris and the Hidden History of Show Business

Education
  • Washington and Lee University
    Journalism
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Gender
Male
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Networking