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Frank J. Kenny
Works at Owner, Frank J. Kenny, LLC
Attended Wayne Memorial
2,206 followers|216,328 views
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Frank J. Kenny

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With engagement in social media what matters is what your audience likes and thinks is “just right.”

Get to know them, watch what they respond to, and schedule your posts so that you have more time for interaction.

#Chamber  #ChamberofCommerce
Remember Goldilocks? That fair-haired interloper who had to have things just right? Your chamber’s social media audience can be a lot like her. They expect a personalized experience where everything is just to their liking. They’ve been conditioned to feel that way because so many big businesses are doing just that. When I log into …
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Frank J. Kenny

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Which of these chamber website mistakes drive you crazy?

#Chamber   #ChamberOfCommerce  
Your website is your calling card, your receptionist, and your sales person all rolled up into one. It’s possible someone will visit long before you’re even aware of them, so if your website isn’t representing you in a professional fashion, you may be losing prospective members or visitors. Common Website Mistakes to Avoid An …
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Frank J. Kenny

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A large percentage of your small businesses are joining for more customers/sales regardless of the words they use.

However, that’s not always the case.

Check out these top reasons of why members join chambers...
Have you ever asked your chamber members why they joined your chamber? How insightful were their answers? When people answer questions there are multiple sides to their answers. There’s the outward-facing, good student-type answers. These are answers people give as if they are playing Family Feud, answers that they think are the most common or …
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Frank J. Kenny

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A member of the Chamber of Commerce Professionals Group on Facebook asked: We have about 250 members and extremely limited resources yet want to celebrate our 100 years! I’m asking any of you that have reached milestones similar to this to provide some creative, fun and inexpensive suggestions! The group had plenty of ideas. Way …
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Frank J. Kenny

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Having the right tools for digital marketing will make you more efficient and free you from your desk.

#Chamber   #ChamberOfCommerce  
Digital marketing is a broad topic including strategies for mobile, social, and content. It can be overwhelming because there’s a lot to learn and best practices are always changing as new technology and software enters the market seemingly daily. Having the right tools for digital marketing will make you more efficient and free you from …
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Most businesses want new customers. New customers/clients is probably the top reason most small businesses join your chamber, but even this is starting to change...

#Chamber #ChamberOfCommerce  
Most businesses want new customers. New customers/clients is probably the top reason most small businesses join your chamber, but even this is starting to change. How many customers is chamber membership bringing your members? And at what point does providing that sort of service become so successful that you place your chamber out of a …
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Frank J. Kenny

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Here are some ideas for new chamber member welcome gifts...

#Chamber   #ChamberOfCommerce  
A member of the Chamber of Commerce Professionals Group on Facebook asked: Does anyone give a gift to their new members at Chamber 101? If so, what’s the gift? The answers varied with a lot of creative ideas that are bound to make new members feel special. If there’s money in the budget, a gift …
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Frank J. Kenny

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Are You Using Texts at Your Chamber? You should be but be careful not to harm the relationship with your members and prospects.

Here are some texting tips...

‪#‎Chamber‬ ‪#‎ChamberOfCommerce‬ ‪#‎Texts‬ ‪#‎Texting‬ ‪#‎SmallBusiness‬
This morning I woke up to a text from a marketing guru whose newsletter I subscribe to. It was a link to his latest blog post. He’s never texted me before. We don’t have a personal relationship. In the bleary early hours, and the subsequent ones, I’m still not sure where he got my number …
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Frank J. Kenny

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Finding your ideal member means looking through your existing member list. Look at who’s renewing, and who isn’t, then ask yourself these questions...
Every business has an ideal customer. This person, or type of person, who needs your services, thrives after receiving them, and doesn’t cost an arm and a leg to on board. Chambers are no different. You have an ideal member, even if you haven’t identified that person yet. Why You Need to Get to Know …
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Frank J. Kenny

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Want to learn from a top Chamber industry leader? 

Here’s what Chris Romer had to say about chamber programming, the unique needs of tourism, and how chambers need to think like startups. 

Get your pencils out. You’ll want to take some notes.

#Chamber #ChamberOfCommerce
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Photo booths are a lot of fun but if you approach a professional photographer (who’s not willing to discount services), it can be cost prohibitive. But chamber professionals are a creative group. Here’s what a few chambers have done that’s big on fun and small on price.
A member of the Chamber of Commerce Professionals Group on Facebook asked: I’m wanting to do a photo booth at our annual banquet and trying to keep it as cost effective as possible. Has anyone else done something like this? If so how did you do it? Photo booths are a lot of fun but …
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Frank J. Kenny

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Effective content entertains, inspires, or educates.

This is important to keep in mind because that is the type of content that people share and comment on the most.

One very effective way to use those themes is through nostalgic postings. 

Here are some great ideas for nostalgic posts...

#Chamber   #ChamberOfCommerce  
Effective content entertains, inspires, or educates. This is important to keep in mind because that is the type of content that people share and comment on the most. One very effective way to use those themes is through nostalgic postings. People can’t help but be entertained by such sharing and often these posts are among …
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People
Have him in circles
2,206 people
Michael Bixon's profile photo
South Central TN Tourism Association's profile photo
Nancy Sutherland's profile photo
rosaline chantre's profile photo
Kim Gregson's profile photo
Rob McNair-Huff's profile photo
Deborah Konig's profile photo
Arief Dharta's profile photo
Jan Malloch's profile photo
Work
Occupation
Founder, Chamber Pros Insider & Chamber Focus Show. Speaker, Author, Consultant. Full-Time Traveler. Unabashed Chamber Industry Champion.
Skills
Social media, digital marketing, strategy, planning, facilitating, technology, business
Employment
  • Owner, Frank J. Kenny, LLC
    Speaker, author, & consultant., 2010 - present
    Founder, Chamber Pros Insider & Chamber Focus Show. Speaker, Author, Consultant. Full-Time Traveler. Unabashed Chamber Industry Champion. FrankJKenny.com
  • North Mason Chamber
    President/CEO, 2006 - 2010
  • Kenny's Northwest Experience
    Owner, 1993 - 2006
Basic Information
Gender
Male
Other names
Frank J. Kenny, Frank Kenny
Story
Tagline
Founder, Chamber Pros Insider & Chamber Focus Show. Speaker, Author, Consultant. Full-Time Traveler. Unabashed Chamber Industry Champion.
Introduction
Suggested circles to put me in:
  • Chamber, Chamber of Commerce, SMB
  • Professional speaker, Author, Consultant
  • Chamber Industry Connector
  • Professional development
  • Social Media, Digital Marketing
Who We Serve

•Chamber professionals and the chamber industry, including members.


How We Serve

Chamber Pros Insider: Exclusive (private) professional development for serious chamber pros. Special emphasis on social media, digital marketing and modern business strategies. Connect with hundreds of your peers and colleagues to “Learn. Share. Grow.” 

When you don’t have time to waste (and want to be among the very best in the chamber industry), be an Insider. 


• Professional Speaking: Boldly bringing new ideas and new ways of thinking to the chamber industry. This is no time to learn about how things used to be done. Social media, digital marketing and modern business strategies for chambers and their members. 

When you want your audience to be exposed to seemingly radical ideas and new ways of thinking, call me. It is my job to find the best of what’s working elsewhere and give the strategies to you! 


• Chamber Industry Consulting: We only work with organizations that are open to change and new ways of doing things. Everything is on the table today. Everything. Board retreats, long- and short-term strategic planning, individual and group coaching, etc. 

When you and your board are willing to rethink everything, when you are ready to leverage the changes that are upon you, call me.


More information can be found at http://FrankJKenny.com.

Bragging rights
Doubled our chamber's membership in 18 months through digital marketing and social media
Education
  • Wayne Memorial
    87
  • Eastern Michigan
    Business, 87 - 91
  • University of Phoenix
    MBA
Frank J. Kenny's +1's are the things they like, agree with, or want to recommend.
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Are Chamber Member Visits Dead? These Folks Say No. | The Chamber Pros C...
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Your Chamber and Working with Downtown Associations | The Chamber Pros C...
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