this post adds some value to the conversation held here https://plus.google.com/+JasonDarrell/posts/PrNxt4xeFn4 thanx to and
Trust. I did a 5-minute Ignite talk on how to help high quality fact-based journalism rise above the maelstrom of expression on the Internet. This was at Newsgeist last weekend.
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- Haha,, I have to ask the Marketing Dep to change the image :) I feel embarrassed now :(((
, thanks for the hint about the footprint. I didn't have time lately to engage in the best pace however, I am planning to involve myself again in more deep discussions so we could generate even more value and discuss more interesting topics around the semantic universe.
Thank you, guys!Apr 1, 2015
any engagement on SEMANTIC FOOTPRINTS or other stuff that is related to is always appreciated as #FUFISM based marketing is in my personal opinion the only way forward in todays online marketing industry which is ever changing and becoming more dependent to the use of SEMANTICS both withion the online and off line marketing arena.
It is also important that marketers start to marry their off line marketing to their online marketing in ways that allow for the semantic influence of the print media, the radio and television as well as any other off line marketing efforts to filter through into the thinking patterns and online activity of your customers and intended target market audience within the online world
I am not sure if you have taken a peep see at my blog yet, but would appreciate it if you did. you can read what I have to say about FUFISM based marketing and related online promotional issues at 4ubrand.blogspot.com enjoy the rest of your wednessday...Apr 1, 2015
- #FUFISM is a great concept and I also utterly believe in it. I also see a challenge for companies to adopt this way of thinking due to the fact that they are divided in many different departments and work with many different vendors when it comes to Online and Offline marketing.I did before, I did it now as well.Apr 1, 2015
this is the biggest challenge with FUFISM based marketing. to get all the players on the same page, and to get all to understand that every person on the team plays a vital part.
When I worked as a telecommunication technician for the South Africa Transport services way back in 1987, I had an argument with my boss about the importance of every person on the team, and he did not understand my views, so I instructed the guy who cleans the workshop that he should do no cleaning at all for a week except what I personally tell him to clean.. He looked at me very funny, and asked why...
I told him that the boss believes his job cleaning and sweeping was not important so it should not be done.
After three days everybody was up in arms, as the floor was covered in junk which the technicians just left on the floor as usual, but I told them that the boss said that job was not important so the cleaner was doing other stuff. they just laughed and made more mess because they knew the story
when the boss came in and could not walk around the workshop and started complaining I told him that he had said that the cleaner was not an important member of our team, and so he was no longer here doing cleaning, but out in the yard polishing the new caniets that we were about to install along the railway lines for our new communication equipment. that would work with the train signaling network.
after that I called the whole team together and asked them which member of the team was the most important in the workshop, and they all voted for the cleaner, much to the bosses disgust, but after a talk between the whole team and the boss he came away with a different view on team work and the value of each individual in the team
the cleaner was also the guy that helped move stuff, load vans, and a genral assitant to all when they needed an extra hand in assembling a tricky wiring loom, or pulling wires through panels that were pre assembled.
Within the online marketing world that function of the cleaner is filled by the SEO guy, who does all the hard and thankless work of ensuring that things fit together. Only the SEO Guy should have some authority to &demand better co-operation between the individuals* on the team, and to ensure that everybody is working from the same target market research notes, as well as the same set of topic selections and related key words lists for copy writing in blogs, web sites, social media, printed media, radio or other off line advertising.
Hope this helps you understand what the SEO team should be doing... Once you describe the function of the SEO manager to the marketing manager properly, explaining the difficulties in co-operation between departments and the impacts of SILOS WITHIN DEPARTMENTS you usually get a better response, but not always...Apr 1, 2015
- This is so easy to digest example, #FUFISM and in the same time be hungry to Create through Curation.. It makes so much sense. I agree and want only to add that it is important for managers and leaders to have the broad knowledge in the different areas of expertise part ofApr 1, 2015
- And so the principle of #Dodo was borne:
Developing online discovery offline
Great examples, guys. Kudos. :)Apr 1, 2015