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Frank Gainsford
Works at Info4u
Attended Technicon Natal
Lives in Shelly Beach, Hibiscus Coast, KZN, South Africa
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Frank Gainsford

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Influencer Marketing: A Primer - infographic
http://www.digitalinformationworld.com/2016/04/infographic-influencer-marketing-is-a-big-thing.html

In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. What is surprising though, is how much more effective it is than traditional methods of marketing. Before we dive into the nitty-gritty of how this particular type of marketing works, or what’s the science behind influencer Marketing, let’s take a look at the numbers, shall we?

A study published in the McKinsey quarterly demonstrates that:

• 20-50% of all purchasing decisions are influenced by word-of-mouth.
• Influencer opinions are more than twice as effective as regular paid marketing.
• Customers acquired through influencers and word-of-mouth are 37% more likely to stick around.

To ignore these numbers and pretend that influencer #marketing is just a fad would be ignorant, to say the least. In the past, most people would use advertisements they saw on television or print media to make decisions about their purchasing. Today, it’s much easier to learn what other people just like yourself think about a particular company’s product or service. When it comes down to it, who are you more likely to trust – a company which wants to sell you the product in question, or an individual who is just offering their opinion as a consumer?

Exactly.

Today’s consumers are smarter and aren’t easily swayed by “OMG this is the best product ever!” gimmicks. Therefore, they’re more open to the opinions of people that have established themselves as influencers in their target segment. Brands can use this relationship to identify key personalities who can help them further their message. #Influencermarketing, at its core, involves working with these personalities to create promotional campaigns which are personalized and come across as authentic.

There are several strategic nuances to the process of influencer marketing. The folks at +Simplilearn.com have created a comprehensive #infographic which lays out the entire process, examines the distinct aspects and offers data-backed reasons why you should consider it for your own brand.

#digitalmarketing
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We as South Africans would like to see ZUMA (our president) on the other side of the fence and out of a job.

ZUMA and his team are so corrupt, but the world keeps quite.....   ZUMA says there is no corruption but we all know different.

help us get him out of office by signing this petition.
No man is bigger than South Africa itself. Defend our democracy against corruption. Join the call for Zuma to go.
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Je recherche un homme qui a beaucoup d'affection de l'amour de la tendres la douceur . Un homme dont je peut partager mes sentiments avec lui mon amour ... Un homme qui va me rendre heureuse et prendre soins moi et m'aimer beaucoup... Un homme avec qui je serrai heureuse ... Un homme avec qui je serrai heureuse un homme avec qui fonder une famille vivre dans la paix et être heureux .
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scary thought about big money
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selling chili at St. Mikes Beach and talking about #FUFISM BASED MARKETING to those who are interested in online marketing.

research is so costly, but talking to folks who are spending money on a personal level gives one different insights into what the man on the street is interested in and what social media platforms they use with how and why.

today most folks I spoke to have a FB account but many only use FB purely socially, though about 40%t use FB As a research tool 4ubrand.blogspot.com
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thank you Frank
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Storm lilies at St. Mikes beach, Uvongo, KZN South Africa.
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for those who enjoy birds and biding.
 
Fernandina’s Flicker, one of Cuba’s most charismatic birds, is an example of modern ornithology’s dirty little secret - myopia that borders on blindness.

https://goo.gl/4eXo09

This disability affects not only birds, but also highly talented scientists coming into their prime when an exciting array of powerful new scientific tools could be used to solve challenging ecological puzzles that desperately need to be solved. A deeply  flawed system favors research on a relative handful of species living in wealthy countries while neglecting thousands of other species.

10 ‘PRIORITY’ WOODPECKERS

Cuba's Fernandina’s Flicker and Argentine scientist Martjan Lammertink are uncomfortable reminders of the funding dysfunction. As you might suspect, deforestation and removal of dead snags, agriculture and an expanding human population are common foes of most of the 42 threatened and endangered woodpeckers in the world. As a visiting fellow at the Cornell Lab of Ornithology in New York, Lammertink focused on the trends affecting these woodpeckers in the IUCN Red List. This is an ignoble list created with the help of scientists worldwide on which any bird species would not want to be included.

(Photo: Luis Segura / Rockjumper Birding Tours)

Based on the Red List trends, Lammertink  identified 10 “priority species” of woodpeckers worldwide, and summarized extinction threats to them in a paper in the journal Acta Ornithologica. Four of the 10 are found in Latin America – the endangered Speckle-chested Piculet and the vulnerable or near threatened Fernandina’s Flicker, Black-bodied Woodpecker and Helmeted Woodpecker.  (The other 6 are Asian species; the Okinawa Woodpecker, Korean White-bellied Woodpecker, Great Slaty Woodpecker, Red-collared Woodpecker, Yellow-faced Flameback and Red-collared Woodpecker.)

ORNITHOLOGY BLINDNESS

Very little is known about the Piculet. BirdLife International says it is found in only 2 valleys in northern Peru. The danger ranking has risen steadily over the past 26 years. “There was no research dedicated to this species during that period,” Lammertink wrote. This shortcoming is what you might call ornithological blindness.

ORNITHOLOGY DISABILITY

During the 26 years after 1988, Fernandina’s Flicker was the subject of 2 scientific publications. However during the same period, two vulnerable woodpecker species in the U.S. – the Red-headed and Red-cockaded Woodpeckers – were the subject of 508 scientific papers. Of course, under-funding ornithology research compromises scholarship and bird conservation, but so, too, does tunnel vision.

FERNANDINA’S FLICKER HOLDOUTS

The Fernandina’s Flicker, also known as the Cuban Flicker, is one of my top-10 birds of Cuba, all of which merit more ornithology attention. Here’s the list: http://bit.ly/CubaTop-10

The Flicker excavates nest holes in certain species of palm trees, but seems to prefer to enlarge holes that have been at least started by West Indian Woodpeckers, which was the assessment of a team of Cornell researchers that visited Cuba in 2007.

This beautiful bird with a heavily black-bared back is often seen hunting for insects, worms and seeds under palm trees. Shortages of fuel have led to massive tree-cutting for firewood. Expansion of Cuban farms had added to the deforestation. Only 14% of the island’s original forests remain. BirdLife International estimates that there are only 400 or so total pairs of Fernandina’s Flickers left, with the largest concentration in Cuba’s Zapata Swamp. 

PALM TREE PREDICAMENT

In a single palm a Flicker will relinquish one nest hole to another threatened bird, the Cuban Amazon, and excavate another, sometimes in the same tree. Bird trappers and poaches have nearly eliminated Amazons (and Flickers) by pushing over or cutting its nest trees to collect the parrot chicks.

Similar massive devastation of palms is caused by hurricanes, including Hurricane Wilma. The 2005 Category-5 storm was the most intense Atlantic hurricane yet recorded at the time. With nest-hole trees already in short supply, other cavity-nesting species on the storm-ravaged island may be forcing Fernandina’s Flickers from their holes as fast as they and other woodpeckers can excavate them.

I believe that the more we watch, photograph, protect and study Fernandina’s Flickers, the better for the species, all birds, all wildlife and all humans.

#Cubabirds #woodpecker #binoculars #birds #birding #birdwatching #birdlovers #naturephotography #wildlifephotography   #birdphotography #ornithology #amazingbirds #birdphotos #birdingtour #birdingguides #ecotourism #beautifulbirds #amazingplacestosee #beautiful_nature
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Je recherche un homme qui a beaucoup d'affection de l'amour de la tendres la douceur . Un homme dont je peut partager mes sentiments avec lui mon amour ... Un homme qui va me rendre heureuse et prendre soins moi et m'aimer beaucoup... Un homme avec qui je serrai heureuse ... Un homme avec qui je serrai heureuse un homme avec qui fonder une famille vivre dans la paix et être heureux .
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thanx to +Zara Altair  for the share to this post
 
Recent Letter Written By Google's CEO Sundar Pinchai About The Future Of Google: Mobile & Artificial Intelligence
From search to artificial intelligence and beyond
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+Frank Gainsford AI and more. Thanks for the share.
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This article written by  +David Kutcher in 2015 is worth a re-read

many things have changed since, but this approach and tactic is still highly recommended .  Knowing your actual current audience, and which segment of your audience to entice to take the next step is no easy task.

Your actual current audience and your intended target audience are two rather similar, but  different sets of information, which overlap in strange ways,  and  and you need to know how to move from your actual audience to your intended target audience This move is done by showing your intent in your online content in an open and honest display.

Take your time and read the article carefully as there are many great tips and a host of hints that will allow you to adjust you current way of thinking, and improve you online marketing efforts substantially
Focusing on the user's intent in their semantic search engine optimization and content strategy can improve their website traffic and successful goal completions (improved sales)
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Document trust is used in many different algorithms to calculate a number of Different SEOVI that influence the SERP's 
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I,m hyderabad call me now 9502224166
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Thanx to +Brandon Leibowitz  for this interesting discussion.
 
Honesty in SEO Pays Off – A 2015 Ghostblogging Case Study via +SEO Optimizers +SEO Optimizers

Remember how SEO used to go before Google Webmaster Guidelines? Optimizing a website for search engines was a mere collection of tips and tricks that did the
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Thanx to +Brandon Leibowitz  for 
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The theme of TED 2016 is Dream, and Astro Teller, head of Google's "moon shot" factory X, dreams bigger than most.
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Occupation
Computer cloud services, Internet marketing, website promotion and related online work
Employment
  • Info4u
    Owner / CEO, present
Places
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Currently
Shelly Beach, Hibiscus Coast, KZN, South Africa
Previously
Sezela KZN South Affrica - Amanzimtoti, Durban, KZN South Africa - Amanzimtoti Durban KZN South Africa - Mtubatuba KZN South Africa - Pongola KZN South Africa
Contact Information
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+27725055111
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Story
Tagline
I help people build Functional User Friendly Integrated Social Media Platforms so that their audience can find and enjpoy their online content
Introduction
Most people remember me well and never forget my socks, because if, and when I wear shoes and socks, I wear ODD socks.  Many talk about my ODD socks and some even refer to me as Frankie two socks. 

I enjoy the great out doors and eating fresh fish I caught myself is my favorite treat. The Elephant Coast of KZN South Africa with its laid back and friendly people is where I prefer to be, when I am not in the office and promoting FUFISM or Functional User Friendly Integrated Social Media  as the best marketing philosophy along with Google Apps for business as a business administrative package.




Bragging rights
I have set up my cloud computing space at info4u and can help you set up your cloud computing package coverage to ensure your information is found where ever and when ever it is needed.
Education
  • Technicon Natal
    Electrical Engineering / Industrial Instrumentation, 1981 - 1982
  • Vryheid High School
    Matric, 1978
Basic Information
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Male
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Friends, Networking
Other names
Frankie2sox
Frank Gainsford's +1's are the things they like, agree with, or want to recommend.
Firefox for Android – Android Apps on Google Play
market.android.com

We make it Firefox. You make it your own. Meet our most customisable Android browser yet. Fast, smart and safe, the official Firefox for And

Tuluntulu – Android Apps on Google Play
market.android.com

Tuluntulu is a mobile "TV" platform offering various 24/7 streaming video and radio channels. The app includes numerous unique 24/7 streamin

Vryheidsfront Plus
www.vfplus.org.za

Verskeie munisipaliteite in die Vrystaat vorder tans op onwettige wyse erfbelasting in. Die LUR vir Samewerkende Regering, me. Olly Mlamleli

A warthog kills an impala - Africa Geographic
africageographic.com

An unexpected attack by an unexpected predator, the wild warthog, in Kafue National Park.

Mozambique announces immediate ban on timber exports - Africa Geographic
africageographic.com

Measures are being put in place to put a stop to the high levels of deforestation in Mozambique.

Social Media Marketing Outsourcing – Is it a Disaster Waiting to Happen?
johneengle.com

Social media marketing outsourcing can seem like a blessing for those with little time, but it also has the potential to be a disaster if no

Other States Commanding For Asbestos Removal Due To Its Negative Effects...
visagieleon.com

For a quiet long time different types of materials were proven scientifically for its bad effects. Some are seen too often. Others may unsee

Poaching: How Zim chased away helpers - The Standard
www.thestandard.co.zw

RORY Young believes his anti-poaching training operations in the Kariba area were about to bear fruit when he was suddenly summoned by the d

Important: Yandex bot starts reading JavaScripts and CSS
www.russiansearchtips.com

Yandex reported that the search engine's crawler started reading JavaScripts and CSS. How does this work and will this affect Yandex SEO? Fi

United States to punish South Africa over farm export impasse
www.timeslive.co.za

The United States moved to suspend trade benefits for South African farm products on Thursday, escalating a drawn-out dispute over U.S. chic

My eerste Blog Pos ....
4u2gofishing.blogspot.com

Visvang is hectic soms maar dan is daar die daae wat dit net hemels is geen diep see toer is die selfdenie daar is somtiets die dae waar die

4u2gofishing
plus.google.com

Come fishing and enjoy the South Coast of KZN South Africa

franco's-hot-stuff - Franco's-african-fusion-foods
sites.google.com

Franco's African fusion foods manufactures and distributes pickles, preserves, jams, infused oils, infused vinegar and other tasty treats.

Great atmosphere and the service was quite a surprise, much better than I was lead to believe. very friendly and the parking lot was very clean and well maintained. the hawkers out side were also well mannered and very pleasant, with a wide variety of touristy goods for sale on the grass patch just out side the restaurant, but not in the view between the restaurant and the ocean very nice well managed place with friendly staff... EDIT : 05 September : they are upgrading the parking lot, here at C-Bali, so one needs to park on the grass behind the restaurant, but there is still plenty parking and there is some security. the hawkers are now on the west side of the restaurant on the grass as well...
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Public - 8 months ago
reviewed 8 months ago
I first got to know Jason T Wiser through his HOA's (Hangout On Air) and enjoyed these so much that I decided to take a peep see what his web site had to offer, and was very pleasantly surprised. Jason's view of things within the online world does not conform to the majority, and puts many things into a different perspective that is easy to understand and put to use in promoting your online content to your target audience in more effective and simpler ways. The On Track Tips HOA's (Hang Out On Air) are always entertaining and have so many take aways, most of which allow you to see things from a different perspective, so that you have a deeper understanding of the many strange things that impact on your online marketing. I promote the #FUFISM marketing philosophy and Jason's work seems to gel well with this new marketing philosophy where SEO (Search Engine Optimisation) and your target market research form 2 of the primary pillars that allow you to integrate your online marketing and off line marketing into one single well managed marketing effort. FUFISM or Functional User Friendly Integrated Social Media is a new concept, but the On Track Tips series seems to have a deep understanding of this concept, where your marketing is done in a very holistic manner, which use many different tactics to ensure that your intended target market enjoy your online content. The Wiser sites platform also seems to understand these issues and is very user friendly, so they get a 5 star rating from me.
• • •
Public - a year ago
reviewed a year ago
This is a great shopping center with movie houses, restaurants, and a wide variety of shops to suit nearly every taste in branded clothing, they have a well manged tourist info center, and an internet cafe for those who need to catch up on their emails or social media activities. There are a few different supermarkets and there is more than enough parking that is well managed and very safe.
Public - 2 years ago
reviewed 2 years ago
4 reviews
Map
Map
Map
Shelly Beach Ski Boat Club is the base for many boat based adventure activities, with fishing and marine mammal tours being the most popular. the club house is very welcoming, and they have a great restaurant with pub where the service is truly top notch. I was made to feel right at home and enjoyed the company. There is an NSRI base at the club which is well maintained and very active. the crew and management here are truly friendly and always happy to help one out with information about the local fishing conditions and the best boats for the different tourism activities like diving, fishing or the marine mammal tours.
• • •
Public - 2 years ago
reviewed 2 years ago