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François Painchaud
Works at CapsuleWeb.ca
Attended HEC Montreal
206 followers
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Very good post
 
I've adopted my Google+ series on Ranking Signals to a blog post, with an additional signal that is new, plus some additional commentary, links, and images.
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François Painchaud

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Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance. 1. Don’t Provide Too Many Options In the last 10 years, I’ve only seen a home page convert better than [...]
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"Links are still believed to be the most important part of the algorithm" ...They could have just asked me, and save many hours of analysis :)
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The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below [...]
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François Painchaud

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oh yea I remember that one.... Virus '98 ! :)
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François Painchaud

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With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score [...]
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As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
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Dr. Peter Meyers, the Marketing Scientist at Moz, formerly SEOmoz, tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries. In the screen shot below, Pete triggered these results by searching for [mexican restaurants]. The local results and maps came [...]
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People
Have him in circles
206 people
Lyons Taormina's profile photo
Gabe Strom's profile photo
christina jones's profile photo
Ellodie Dumas's profile photo
Remi Turcotte's profile photo
Nicolas Cloutier's profile photo
Pierre-Marc Cardinal's profile photo
Steve Trinque's profile photo
Jeff Johnson's profile photo
Work
Occupation
Web entrepreneur & digital strategist
Skills
digital strategist, SEO, web consulting, social medias, ROI,
Employment
  • CapsuleWeb.ca
    Founder & Web Strategist, 2012 - present
    Web strategies and consulting
  • CapsuleSEO.com
    Founder & Web Strategist, 2012 - present
    SEO partner for web agencies and consultants.
Basic Information
Gender
Male
Story
Tagline
Web entrepreneur & digital strategist
Introduction
My name is François Painchaud and i’ve been working full time with online marketing since 1999. I have worked on well over 600 web strategies over the last 10 years in various industries, and don’t plan on stopping anytime soon!

I'm also the founder of Christmas for Kids Peru (on FB), a small non-profit annual event created for kids in extreme poverty around Lima, Peru (images). 

I'm also passionate about movies and love to play tennis, specially on clay courts.

My personnal website - http://francoispainchaud.com
Web strategies & consulting - http://capsuleweb.ca
SEO partner for web agencies - http://capsuleseo.com

Education
  • HEC Montreal
    Management, 1999 - 2001