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Francois Muscat
1,108 followers -
Baby Boomer who loves everything Digital
Baby Boomer who loves everything Digital

1,108 followers
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Twitter for Professional Speakers presentation. Grab a copy if you are interested

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*Online reputation management and content marketing"

Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for anyone to post  negative comments on forums, blogs and other social media channels about your business.

#orm   #onlinereputation  

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Looking for a new job? Try blogging

Blogging can be a powerful networking tool that makes contacts with far-reaching people. This can help you in the development of your career. Blogs should be held and used as a tool in the job searcher’s toolbox. Here are some examples of job blogging results.

#socialmedia #blogging #jobsearch

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Free tools to monitor and manage your online reputation

Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that is said about your business is positive, but you have to realize that this isn't a perfect world and anyone has the ability to post something negative about you that can damage your business and brand.

#orm   #onlinereputation   #reputation  

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Social media guidelines to use in your campaign

Over the last few years, many digital marketers are starting to increase their budgets allocated to social media marketing. In reality – social media works. It is a way for businesses to communicate their message to their target audience and engage directly with them. A couple of years ago marketers relied on one way communication channels to broadcast their message in hopes that someone will take notice. It used to cost them dearly to acquire insights and research on the depth of their campaigns and most of the time, it was a shot in the dark.

#socialmedia   #guidelines  

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Facebook's Buy Button and the Rise of Social Commerce 

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Google: Solving Your Google Penguin Problems With More Unnatural Links Won't Work 

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Digital marketing isn’t free

One of the questions that have marketers of the new digital era of marketing divided into different opinions but still reach the same conclusion. Yet the average business owner does not know the value of a digital marketing campaign to get targeted results and what the costs are applicable to this type of advertising medium. In order to determine the cost behind your marketing strategy you need to determine by way of analyzing some of the main market research areas.

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Hacking Keyword Targeting by Serving Interest-Based Searches 
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