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Francois Mathieu
Works at Uberflip
Attended HEC Montréal
Lives in Toronto, Canada
1,005 followers|450,570 views
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Francois Mathieu

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Stretching your marketing dollars? Try these savvy tips for decreasing your cost per lead.
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<img src="http://tomtunguz.com/images/running-rabbit.jpg" width=100%/><p>Founders often ask, when is the right time to expand geographically, add a second product or pursue another customer segment? Most of the time, the answer is not yet, not until the company is quite large, perhaps in the hundreds of employees and the main challenges and questions for the business have been answered well. </p>
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Booker decreased their cost per lead by 71%, cut their cost per acquisition by 49%, and lowered lead generation spend by over 60%. Find out how they did it with an Uberflip Hub.
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"In the beginning you won’t have enough traction to identify trends, but it’s never too early to start collecting data."

http://daniellegeva.com/2015/07/15/the-beginners-guide-to-beginning-by-a-beginner/
If you’re thinking of launching a new project, here’s how I got started with Mypodnotes
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Francois Mathieu

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Webinar: How to Create Engaging B2B Content That Gets Results

Join Uberflip & Dyn on Wednesday, August 5th at 2pm ET for a webinar on how to create more engaging B2B content.

http://go.uberflip.com/engaging-b2b-content

#b2bmarketing #b2bcontent #contentmarketing #b2b #marketing
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3 Lead Gen Tactics You Must. Try. Now.
Need to generate a lot of leads in a short period of time? Give these three tactics a try.
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As content becomes a more important part of your marketing strategy, building a list of loyal subscribers is a must have. They can help distribute your content, advocate for your brand and become some of your best customers.
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Any view of Toronto is the best view of Toronto
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Francois's Collections
People
Have him in circles
1,005 people
Gord Holden's profile photo
rosemonde nadete's profile photo
Wayne WANG (Dr.)'s profile photo
SEMrush's profile photo
Ginder Singh's profile photo
We Love Nature's profile photo
Nature is Awesome's profile photo
AmazingMagical Spells's profile photo
Tom's Ford's profile photo
Work
Occupation
Marketing Programs Manager at Uberflip
Skills
Inbound marketing, demand generation, customer acquisition, lead generation, growth hacking, segmentation, analytics, data analysis.
Employment
  • Uberflip
    Marketing Programs Manager, 2013 - present
  • francoismathieu.ca
    Marketing Consultant, 2013 - present
  • Uberflip
    Inbound Marketing Manager, 2014 - 2015
  • Desjardins Group
    Market Intelligence Analyst, 2010 - 2013
  • Desjardins Group
    Campaign Manager, 2008 - 2008
  • Desjardins Group
    Quality Assurance, 2007 - 2010
  • Desjardins Group
    Sales and Business Development Analyst, 2007 - 2007
  • Desjardins Group
    Telemarketing Advisor, 2005 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Canada
Previously
Montreal, Canada - Saint-Georges, Canada
Story
Tagline
Startup marketing, data hacking, growth, automation & analytics
Introduction
Francois Mathieu specializes in marketing and analytics. As the Inbound Marketing Manager at Uberflip, he leverages marketing automation to better reach the right person at the right time. He holds a degree in financial management from HEC Montreal and he previously worked in the banking industry.

Francois blogs at http://hub.francoismathieu.ca/h/ and you can find me on Twitter @francoismat.
Education
  • HEC Montréal
    Financial Management, 2010 - 2012
  • Canadian Securities Institute
    Financial Planning, 2006 - 2010
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Engaged