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Francois Mathieu
Works at Uberflip
Attended HEC Montréal
Lives in Toronto, Canada
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Francois Mathieu

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Self-promotion is critical to your long-term success. Master the art of self-promotion.
Google Glass goes public
Become a Glass Explorer on Tues April 15

Whoops. So... we’d planned to post this next week, but it looks like the cat's out of the bag now. Over the past several months, we’ve been trying out different ways to expand the Explorer program. Some of you signed up at Google I/O, some told us what you would do #ifihadglass , some were referred by a friend, some joined through their school or university. Our Explorers are moms, bakers, surgeons, rockers, and each new Explorer has brought a new perspective that is making Glass better. But every day we get requests from those of you who haven’t found a way into the program yet, and we want your feedback too. So in typical Explorer Program fashion, we’re trying something new. 

Next Tuesday, April 15th at 6am PDT, we’re opening up some spots in the Glass Explorer Program. Any adult in the US* can become an Explorer by visiting our site and purchasing Glass for $1500 + tax – and it now comes with your favorite shade or frame, thanks to feedback from our current Explorers. The number of spots available is limited, so mark your calendar if you want to get in. You can find us on Tuesday at:

We’re excited to meet our new Explorers, and we can’t wait to hear your thoughts about Glass.

*To everyone outside the US... we know. Sorry :( We’re just not ready yet to bring Glass to other countries.

Francois Mathieu

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How do you go about evaluating a product idea and determining if it's possible to build a profitable online business around it?

In our latest post in this series, we evaluate the potential demand for a product, look at niche opportunities that exist around it, and get an idea of demand for that niche.

Read on »
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Francois Mathieu

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Google May Not Be Using Any Social Signals At All, But Remember...

They've never said exactly that. Google's representatives have made a number of specific comments related to Facebook Likes, or Google+ +1s, but they have not issued a blanket statement indicating there's no use, whatsoever, of social data/signals/influence in any & all elements of Google Search.

In fact, I'd be very surprised by such a statement. We've certainly seen lots of experimentation showing that individual social signals, on their own, don't seem to have much impact (as compared to, for example, individual links, which have very clearly observable impact), but if I were Google, I'd be hesitant to throw out the whole of all social data.

My guess is that there are some uses, in some parts of their search systems (possibly indirect or only in combination with other factrors) for information from social networks.

Francois Mathieu

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Francois Mathieu

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Why Marketing Automation is Hot (and Open Ecosystems are Hotter)
Best explanation of #Heartbleed
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Inbound Marketing Manager at Uberflip
Marketing, growth hacking, inbound marketing, customer acquisition, distribution, analytics, data analysis.
  • Uberflip
    Inbound Marketing Manager, 2014 - present
    • Managing the marketing automation program • Creating lead nurturing campaigns • Segmenting audience and analyzing data • Optimizing conversion paths
  • Self-Employed
    Marketing & Analytics Consultant, 2013 - 2013
    • Identified metrics and key performance indicators • Developed reports, dashboards and business intelligence tools • Analyzed data and campaign results • Identified areas of improvement and opportunities
  • Mouvement Desjardins
    Advisory Analyst, Market Intelligence, 2010 - 2013
    • Implemented dashboards, reports and performance indicators • Measured sales and return on investment of marketing campaigns • Advised product managers and marketing strategists about their indicators
  • Mouvement Desjardins
    Campaign Manager, Telemarketing, 2008 - 2008
    • Monitored key performance indicators and productivity • Planned resources and budget • Managed calling lists
  • Mouvement Desjardins
    Quality Assurance, Telemarketing, 2007 - 2010
    • Provided technical support to financial advisors • Ensured overall quality of the call center • Generated sales reports
  • Mouvement Desjardins
    Advisory Analyst, Sales and Business Development, 2007 - 2007
    • Measured sales and return on investment of marketing campaigns
  • Mouvement Desjardins
    Telemarketing Advisor, Telemarketing, 2005 - 2007
    • Advised members about online banking solutions, credit cards and investments • Generated leads
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Toronto, Canada
Montreal, Canada - Saint-Georges, Canada
Hybrid Marketer
I specialize in marketing, segmentation and analytics. As the Inbound Marketing Manager at Uberflip, I leverage marketing automation to better reach the right person at the right time. I hold a degree in financial management from HEC Montreal and I previously worked in the banking industry for several years.

I blog at and you can find me on Twitter @francoismat.
  • HEC Montréal
    Financial Management, 2010 - 2012
  • Canadian Securities Institute
    Canadian Securities Course, 2010 - 2010
  • Canadian Securities Institute
    Financial Planning, 2006 - 2010
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