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Francois Mathieu
Works at Uberflip
Attended HEC Montréal
Lives in Toronto, Canada
932 followers|323,561 views
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The secret to increasing your #contentmarketing team's productivity is in the pages of this eBook.
Struggling to keep up with the daily content crunch? Learn how to 10x your content team's productivity in our free eBook.
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416 Crane
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Get to know the silent (but deadly) details that are stinking up your content and killing your credibility.
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Yonge & Bloor
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Curry noodles
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Augusta ave
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Ways We Work: Interview series about how people work and stay inspired
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Improved on my award winning tofu scramble recipe.
Improved on my award winning tofu scramble recipe.
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Let's start with the harsh truth: content marketing is fucking hard.
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Como en Casa
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People
Have him in circles
932 people
Nature is Awesome's profile photo
Rick Yager's profile photo
Life Matter's's profile photo
Things I like's profile photo
Science & Nature's profile photo
Marie-annick Gourmelon's profile photo
Quote's Empire's profile photo
Fransisca Monaliza's profile photo
marie kindra's profile photo
Work
Occupation
Inbound Marketing Manager at Uberflip
Skills
Inbound marketing, demand generation, customer acquisition, lead generation, growth hacking, segmentation, analytics, data analysis.
Employment
  • Uberflip
    Inbound Marketing Manager, 2014 - present
    • Segmenting audience and analyzing traffic data • Implementing demand generation and lead generation initiatives • Creating email marketing and lead nurturing campaigns • Managing the marketing automation program • Improving lead scoring and lead qualification • Optimizing conversion rates
  • Self-Employed
    Marketing & Analytics Consultant, 2013 - 2014
    • Identified metrics and key performance indicators • Developed reports, dashboards and business intelligence tools • Analyzed data and campaign results • Identified areas of improvement and opportunities
  • Desjardins Group
    Advisory Analyst, Market Intelligence, 2010 - 2013
  • Desjardins Group
    Campaign Manager, Telemarketing, 2008 - 2008
  • Desjardins Group
    Quality Assurance, Telemarketing, 2007 - 2010
  • Desjardins Group
    Advisory Analyst, Sales and Business Development, 2007 - 2007
  • Desjardins Group
    Telemarketing Advisor, Telemarketing, 2005 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Canada
Previously
Montreal, Canada - Saint-Georges, Canada
Story
Tagline
Startup marketing, data hacking, growth, automation & analytics
Introduction
Francois Mathieu specializes in marketing and analytics. As the Inbound Marketing Manager at Uberflip, he leverages marketing automation to better reach the right person at the right time. He holds a degree in financial management from HEC Montreal and he previously worked in the banking industry.

Francois blogs at http://hub.francoismathieu.ca/h/ and you can find me on Twitter @francoismat.
Education
  • HEC Montréal
    Financial Management, 2010 - 2012
  • Canadian Securities Institute
    Financial Planning, 2006 - 2010
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Engaged