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Francois Mathieu
Works at Uberflip
Attended HEC Montréal
Lives in Toronto, Canada
328 followers|49,002 views
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Francois Mathieu

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Press Conference On Rail Safety
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Francois Mathieu

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Google Trends: Subscribe to Any Topic

Any online marketer will tell you Google Trends is an invaluable tool for uncovering insights into keyword and brand seasonality, popularity and search volume. 

Users can now stay up-to-date on search trends by subscribing to receive updates on a specific topic or hot searches for any country and have results delivered directly to their inbox. 

Read the full update here: http://goo.gl/ytAJRD

#googletrends   #googletrendsupdate  
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Francois Mathieu

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[Infographic]10 Stats Showing That Email Marketing Is More Alive Than Ever: http://ubrflp.in/1mgWNqi

#infographic   #infographics   #emailmarketing   #email   #marketing  
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328 people

Francois Mathieu

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On Monday, October 21, 2013, I sent this letter to our entire team at Airbnb. I have decided to publish this in the even…
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Ryan Hoover is the co-creator of Product Hunt and EIR at Tradecraft. Visit his blog to read more about startups and product design. Last week I created mockups of an improved ...
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Francois Mathieu

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There is no rotational movement

Each individual dot is moving in a straight line
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Smart, Fit, and Beautiful: the Startups of Wearable World ’14 http://buff.ly/1qRoMyG
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People
Have him in circles
328 people
Work
Occupation
Inbound Marketing Manager at Uberflip
Skills
Marketing, growth hacking, inbound marketing, customer acquisition, distribution, analytics, data analysis.
Employment
  • Uberflip
    Inbound Marketing Manager, 2014 - present
    • Managing the marketing automation program • Creating lead nurturing campaigns • Segmenting audience and analyzing data • Optimizing conversion paths
  • Self-Employed
    Marketing & Analytics Consultant, 2013 - 2013
    • Identified metrics and key performance indicators • Developed reports, dashboards and business intelligence tools • Analyzed data and campaign results • Identified areas of improvement and opportunities
  • Mouvement Desjardins
    Advisory Analyst, Market Intelligence, 2010 - 2013
    • Implemented dashboards, reports and performance indicators • Measured sales and return on investment of marketing campaigns • Advised product managers and marketing strategists about their indicators
  • Mouvement Desjardins
    Campaign Manager, Telemarketing, 2008 - 2008
    • Monitored key performance indicators and productivity • Planned resources and budget • Managed calling lists
  • Mouvement Desjardins
    Quality Assurance, Telemarketing, 2007 - 2010
    • Provided technical support to financial advisors • Ensured overall quality of the call center • Generated sales reports
  • Mouvement Desjardins
    Advisory Analyst, Sales and Business Development, 2007 - 2007
    • Measured sales and return on investment of marketing campaigns
  • Mouvement Desjardins
    Telemarketing Advisor, Telemarketing, 2005 - 2007
    • Advised members about online banking solutions, credit cards and investments • Generated leads
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Canada
Previously
Montreal, Canada - Saint-Georges, Canada
Story
Tagline
Hybrid Marketer
Introduction
I specialize in marketing, segmentation and analytics. As the Inbound Marketing Manager at Uberflip, I leverage marketing automation to better reach the right person at the right time. I hold a degree in financial management from HEC Montreal and I previously worked in the banking industry for several years.

I blog at http://blog.francoismathieu.ca and you can find me on Twitter @francoismat.
Education
  • HEC Montréal
    Financial Management, 2010 - 2012
  • Canadian Securities Institute
    Canadian Securities Course, 2010 - 2010
  • Canadian Securities Institute
    Financial Planning, 2006 - 2010
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Engaged
Other names
fmathieu, francoismat, xfrancoismathieux