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Francois Mathieu
Works at Uberflip
Attended HEC Montréal
Lives in Toronto, Canada
894 followers|255,659 views
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Francois Mathieu

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Handwritten notes are so rare these days that they don't go unnoticed. Thanks for the card @amandahwood!
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Francois Mathieu

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Maker Stories: Episode 1 w/ Alex Blumberg, Matt Lieber, Alex Goldman and PJ Vogt by Product Hunt
https://soundcloud.com/product-hunt/maker-stories-episode-1-w-alex-blumberg-matt-lieber-alex-goldman-and-pj-vogt
We're thrilled to announce the launch of Maker Stories -- one-on-one conversations with makers about their products and the stories behind them We’re going to discover what inspires these makers, how
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Wall of Same, featuring Francois & Will. #hustle #plaid #matching #friday
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Which tools are best to move your audience from clicks to conversions?
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Marketers often make the mistake of tracking the same metrics as their strategy evolves. How should you identify the metrics that best suit your lead generation efforts?
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Dundas
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Francois Mathieu

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Right on time for @ProductHuntTO :) T-Rex Selfie in @americanapparel Triblend. http://t.co/jFn7WbhHIt
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Apparently we're juicing
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Writing When You Might Be Wrong by +Hunter Walk​
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Zapier integrates with more than 400 different web apps, so most marketers are bound to be able to find ways to use it. Here are some of our favorites.
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Content marketing involves a lot less luck than you might think. When data drives your every decision you can strike gold more often, from ideation to distribution to the overall customer journey. This SlideShare shows how you can use data to create your own luck in content marketing.
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People
Have him in circles
894 people
Nate LaClaire's profile photo
Justin Kathan's profile photo
Ginder Singh's profile photo
Sandy Benoit's profile photo
We Love Google+'s's profile photo
Foss Hub's profile photo
Indra Jaya's profile photo
Volume Nine's profile photo
Natalia Khon's profile photo
Work
Occupation
Inbound Marketing Manager at Uberflip
Skills
Inbound marketing, demand generation, customer acquisition, lead generation, growth hacking, segmentation, analytics, data analysis.
Employment
  • Uberflip
    Inbound Marketing Manager, 2014 - present
    • Segmenting audience and analyzing traffic data • Implementing demand generation and lead generation initiatives • Creating email marketing and lead nurturing campaigns • Managing the marketing automation program • Improving lead scoring and lead qualification • Optimizing conversion rates
  • Self-Employed
    Marketing & Analytics Consultant, 2013 - 2014
    • Identified metrics and key performance indicators • Developed reports, dashboards and business intelligence tools • Analyzed data and campaign results • Identified areas of improvement and opportunities
  • Mouvement Desjardins
    Advisory Analyst, Market Intelligence, 2010 - 2013
  • Mouvement Desjardins
    Campaign Manager, Telemarketing, 2008 - 2008
  • Mouvement Desjardins
    Quality Assurance, Telemarketing, 2007 - 2010
  • Mouvement Desjardins
    Advisory Analyst, Sales and Business Development, 2007 - 2007
  • Mouvement Desjardins
    Telemarketing Advisor, Telemarketing, 2005 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Canada
Previously
Montreal, Canada - Saint-Georges, Canada
Story
Tagline
Startup marketing, data hacking, growth, automation & analytics
Introduction
Francois Mathieu specializes in marketing and analytics. As the Inbound Marketing Manager at Uberflip, he leverages marketing automation to better reach the right person at the right time. He holds a degree in financial management from HEC Montreal and he previously worked in the banking industry.

Francois blogs at http://hub.francoismathieu.ca/h/ and you can find me on Twitter @francoismat.
Education
  • HEC Montréal
    Financial Management, 2010 - 2012
  • Canadian Securities Institute
    Financial Planning, 2006 - 2010
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Engaged
Other names
fmathieu, francoismat, xfrancoismathieux