Go beyond last-click attribution to better understand your marketing.
Many marketers continue an unhealthy obsession with only crediting the last click as the sole reason for their marketing success. This is called last-click attribution, and it's a bit like crediting a sign outside a store as the sole reason someone came inside and made a purchase.
Certainly, the sign does matter. But what if you could see all the other interactions with your brand that a customer had prior to seeing the last interaction and making a purchase? You can. And smart marketers and brands already do this using modern analytics platforms.
Find out why +Michael Wiegand
says last-click is no longer relevant in his post on the +Portent
blog here: http://goo.gl/0U6CZW