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Franck Vinchon
Works at Publicis Russia
Lives in Moscow
203 followers|71,571 views
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Franck Vinchon

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Why Google needed a new logo?
Changing your visual identity is absolutely useless until you make it an absolute necessity for your brand. If you did not hear about the latest logo from Google, this is just a bit of recap for yo...
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Franck Vinchon

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Burger Battle. Who is the winner?
Burger King spread out its last provocation (another one you may say), obviously directed to its biggest and most renown competitor, McDonald’s. Just a reminder of what happened. Burger King has ta...
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Innovation is all about Simplicity
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Why to act as a challenger is not an option anymore #brand   #marketing  #challenger  
How many briefs in my life had this simple objective – ‘we want to become #1 in the next xx years’? I received hundreds of them. And the attitude of the brands and the companies is always about bei...
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The Jungle of Storytelling
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Brands should tell stories different from your reality
Again, like a never ending story, we see people reacting to an ad that seems not to portray the reality. Yes, they're right. Most of the ads are saying the truth but it's not showing the reality. B...
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Have him in circles
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Franck Vinchon

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Tell me what you listen to...#youtube #top100   #ranking   #music   #marketing  
I discovered last week the 100 most popular music videos on Youtube. You can see the chart by yourself make some first conclusions. We can definitely be surprised or just understand that things mig...
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Data is nothing without human touch
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Hover Board available...almost
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Music of the Misfits - how the music industry changed thanks to piracy
We've been announcing the end of music industry (as we used to know it) since more than 10 years. Piracy killed everybody in the business, new technologies is feeding profusely our crave for melodi...
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Or not...
Again, like a never ending story, we see people reacting to an ad that seems not to portray the reality. Yes, they're right. Most of the ads are saying the truth but it's not showing the reality. B...
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People
Have him in circles
203 people
Alexey Grab's profile photo
Ніколя Кур-Баррак's profile photo
oleg bobko's profile photo
Лена Чугунова's profile photo
Manuella Delchavron's profile photo
Julia Loskutova's profile photo
John Mark Fitzpatrick's profile photo
Александр Самойлов's profile photo
Denis Bazarenko's profile photo
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Moscow
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  • Publicis Russia
    Managing Director / Director of Strategic Planning, 2012 - present
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