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Franck Vinchon
Works at Publicis Russia
Lives in Moscow
220 followers|78,641 views
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Franck Vinchon

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Low cost - great effect to millennials 
After the SuperBowl crazy budgets - and some really mixed feelings about it - I think this Footlocker from CLM BBDO is really refreshing. Here, it's not about big money. It's about understanding th...
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Franck Vinchon

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Content marketing - the most brilliant is not always the most accurate.
Who missed the last OK Go video clip, shot in zero gravity environment, in a real plane? This new piece of work follows again their expectation for creativity, unique approach and obviously the mag...
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James Bond Midlife Crisis - your brand can be refreshed as well
James Bond movies are known for their dialogue only insofar as it figures in an innuendo-laden seduction or a cheeky send-off line; it’s not a franchise you look to for metatextual awareness. Yet, ...
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Stand for what is important, even in a humble way
Everybody knows this photo. It represents John Carlos and Tommie Smith’s rebellious gesture the day they won medals for the 200 meters at the 1968 Summer Olympics in Mexico City. It is absolutely a...
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The importance of feedback - for the people but also for the brands
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Why you will dislike the 'dislike' button?
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Have him in circles
220 people
THEO VINCHON's profile photo
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Franck Vinchon

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Brands, I'm afraid there is nothing real behind the mirror
I know what you think. If you’re not a researcher, you will definitely agree with me. We don’t like focus groups. Would it be for creative ideas or just to check concepts for a new product, we tend...
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Football Business became more like Consumer Management
I would like to enjoy the winter break to shape a statement about the football business – and not only football if we think about it. Business is ruining sport. This is what all true fans would say...
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Why too much focus can make you  make mistakes?
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What VW scandal is teaching us about research and testing issues?
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Why brands need feedback...all the time
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Which reality for the consumer of the future? 
We all remember breathtaking moments in our life when our senses were challenged by new technologies. From Michael Jackson appearing as a hologram in a Billboard Music Awards (without mentioning Tu...
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Have him in circles
220 people
THEO VINCHON's profile photo
Галина Потёмкина's profile photo
Anna Tyumentseva's profile photo
Alexandre Grela's profile photo
Masha Filonova's profile photo
Alexey Yushenkov's profile photo
Aurelie karfo's profile photo
Наталя Егорова's profile photo
Maximilien JACQUET's profile photo
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Moscow
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  • Publicis Russia
    Managing Director / Director of Strategic Planning, 2012 - present
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