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Franck Vinchon
Works at Publicis Russia
Lives in Moscow
195 followers|70,469 views
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Franck Vinchon

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Brands should tell stories different from your reality
Again, like a never ending story, we see people reacting to an ad that seems not to portray the reality. Yes, they're right. Most of the ads are saying the truth but it's not showing the reality. B...
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Franck Vinchon

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How to make marketing on Snapchat? Or how to try to do it?
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Don't believe what you already know
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Make it beautiful or get rid of it
Funny how the same object or product can be perceived in different ways through multiple cultures  or ethnographic contexts. Let's take a simple example - plastic bags. Let's evaluate one side of i...
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Have an understanding and the curiosity to have a look up...but also down
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Have him in circles
195 people
сергей кугот's profile photo
CITY DECOR's profile photo
Julie Schatzkine's profile photo
Елена Склярова's profile photo
Валерия Киреева's profile photo
Lumina Paul's profile photo
Zullo Tv's profile photo
Sid Saint's profile photo
Nikolay Balakirev's profile photo

Franck Vinchon

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Or not...
Again, like a never ending story, we see people reacting to an ad that seems not to portray the reality. Yes, they're right. Most of the ads are saying the truth but it's not showing the reality. B...
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You have to forget about everything to be innovative
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Not me, not you...
An archetype is a pattern of character types, images, descriptive details, and plot patterns that find their way from our minds to our myths, to our literature, to our lives (Holman 34).  The psych...
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Real life would be always more powerful...
When things must be expressed, when tough decisions are at stake, when brave acts must be celebrated, we don't react the same way as 10 or even 5 years ago. Instead of taking our most expressive an...
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Have him in circles
195 people
сергей кугот's profile photo
CITY DECOR's profile photo
Julie Schatzkine's profile photo
Елена Склярова's profile photo
Валерия Киреева's profile photo
Lumina Paul's profile photo
Zullo Tv's profile photo
Sid Saint's profile photo
Nikolay Balakirev's profile photo
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Moscow
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  • Publicis Russia
    Managing Director / Director of Strategic Planning, 2012 - present
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