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Frances Caballo
Attended University of California, Santa Cruz
Lives in Northern California
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Frances Caballo

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+Gordon Burgett  has spent his career in the publishing industry and has advice he's learned from his own experience on how to build an author empire

He suggests that you give your core book a purpose, create derivative books, and market your books through various media.

I suggest tips for fiction authors as well in this new post.

#authors   #writers   #marketingtips   #nonfiction   #fiction  
Author Gordon Burgett shares his best tips on how writers can not only produce books, but build an empire around them.
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Frances Caballo

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This post provides actional suggestions on how to post more consciously on social media without being overly promotional.

There are some great tips in this post by +Marketing Land

#authors   #writers   #socialmedia   #socialmediamarketingtips  
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Frances Caballo

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There's a new episode of the Social Media for Authors Podcast available on iTunes and the show notes are on my blog.

This week's episode is about book marketing. I write about three Twitter tips and share book marketing ideas from +Joel Friedlander +Anne R. Allen and the +Wise Ink Creative Publishing blog.

#authors   #writers   #twittertips   #socialmediamarketing   #book   #marketingtips  
This week's podcast focuses on book marketing tips from experts in the field.
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Frances Caballo

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+Jason Kong wrote this piece for +Joel Friedlander on why fiction writers need to interview other fiction writers. It makes sense, right?

Here are some of his reasons: you get free marketing, your get more content for your platform, you may get interviewed in return, etc.

To see what else Jason has to say on this topic, be sure to read the entire post. 
10 Reasons Why You Should Interview Your Fellow Fiction Authors by Jason Kong offers ten reasons why fiction authors should really consider interviewing their fellow fiction authors.
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Frances Caballo

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I love this post that +Jordan Rosenfeld wrote for my blog today.

She talks about how to market your books on Twitter. There are alternatives to spammy DMs and requests to purchase a free book "today." 

She notes that your tweets need to answer this question: What's in it for the reader? If you think about your readers before you tweet, then the type of marketing that Jordan does on Twitter will come naturally.

#authors   #writers   #twittertips   #twittermarketing   #socialmediamarketing  
After the thrill of writing and the exhilaration of publishing comes the thud of marketing. For many writers, this is where they fall off the face of the cliff in exhaustion or anxiety. Writers are, after all, more often creative people than business people, easily overwhelmed by shilling one’s work in a crowded marketplace.
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Frances Caballo

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I absolutely love this post on +Joanna Penn's blog about author websites

It's one of the best posts I've seen on this topic.

#authors   #writers   #book   #marketingtips  
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Frances Caballo

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I love this post by +Nicholas Scalice. He recently retooled his website and explains the changes.

His advice? Don't clutter your website with junk (such as a Twitter feed), mobile is more important than ever and your home page matters -- a lot.

Read all of his tips in his post.

#authors   #writers   #websitedesign   #marketingtips  
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Frances Caballo

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Social media is wonderful but do you know what's just as important for your author platform?

Email marketing.

Growing your email list is critical. Discover how experts such as +Chris Brogan +Yaro Starak and +Derek Halpern do it in this post.

#emailmarketing   #authors   #writers  
Remember when email marketing was big? Guess what? It still is. While business pages focus on social media trends, and blogs and workshops on the Internet abound with how-to information on nearly every social media network, email has been trucking along.
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Frances Caballo

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Are you looking for some great Twitter tips

This article lists 50 of the most shared blog posts about Twitter. You can learn a lot by reading a few of these posts.

The list was compiled by +SEO.com

#twittertips   #authors   #writers   #socialmediatips  
We compiled a list of the top 50 most socially shared Twitter marketing articles from the past six months. See who made the list more than once!
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Frances Caballo

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If you'd like to grow your email list, +Darren Rowse has a wonderful blog post today with tips from experts in the field.

Here are just a few of the tips: provide amazing value, partner with other bloggers, and of course, produce exceptional content.

#authors   #writers   #bloggers   #bloggingtips   #socialmediatips  
This is a guest post from Nate Desmond of SumoMe, plus half a dozen contributors you’ll encounter throughout the article. ...
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Frances Caballo

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An interesting post from  +The Huffington Post on publishing options for Latino writers.

#authors   #writers   #publishing  
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Frances Caballo

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There's a great new book on Twitter and I just read and reviewed it.

What is it? Twitter 3.0 by +Joel Comm and +Dave Taylor.

If you struggle with Twitter, or if you want to get more out of this platform, this is the book to read.

#twittertips   #authors   #writers   #socialmediatips   
This week's fab find is new book, Twitter 3.0, and I'm including my book review. (Yes, I loved it!)
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+Dave Taylor Loved it!
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In their circles
2,589 people
Have them in circles
1,501 people
Suzi Love's profile photo
Beth Groundwater's profile photo
Ball Ekachai's profile photo
Amanda Taylor's profile photo
Rosemary O'Neill's profile photo
M. J. Kelley's profile photo
Kenneth Igweze's profile photo
Noe Montoya's profile photo
Tokasa Bese's profile photo
Education
  • University of California, Santa Cruz
    Spanish Literature, 1974 - 1975
  • University of California, Berkeley
    Spanish, 1972 - 1974
  • Complutense University of Madrid
    Spanish, 1973 - 1974
Story
Tagline
Practical tips for marketing your books on the social web
Introduction

I am a social media strategist, trainer, and author of:

* Social Media for Authors Podcast: http://bit.ly/1sZ6j8y

* Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books: http://amzn.to/1joBJPK

*  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write: http://amzn.to/1o8l2IU

* Blogging Just for Writers: http://amzn.to/1h1POCv

and 

* Twitter Just for Writers, which you can receive for free on my website

I specialize in social media training for users of all levels; set up and manage social media accounts for clients; provide social management services; offer coaching; and I write blog posts for clients. 

Presently, I serve as the Social Media Manager for the Women’s National Book Association-Francisco Chapter and the San Francisco Writers Conference. 

Bragging rights
I hike and cycle every weekend, even in the rain.
Work
Occupation
Owner, Social Media Just for Writers
Skills
Social Media - Author Platforms - Book Marketing
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Northern California
Previously
Madrid
I've been going to Dolce Vita and seeing Kimberly for just over a year. She is the best hairstylist I've ever had. She understands color and knows how best to match hair color with a person's complexion and style. Kimberly is also a master at cutting and styling and initially spent quite a bit of time with me helping me to learn how to get the "salon look" when I'm at home. This is a full-service salon, a really nice feature. The aesthetician there is masterful at waxing eyebrows, which I've only been doing for a year. I really like being able to make one appointment for all my beauty-related needs. The entire staff is friendly, helpful and knowledgeable so even if you don't see Kimberly, you'll still have a great experience.
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reviewed 7 months ago
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