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Frances Caballo
Works at Social Media Just for Writers
Attended University of California, Santa Cruz
Lives in Northern California
1,847 followers|105,196 views


Frances Caballo

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Do you ever take a peek at your analytics? You'll be amazed at what they will teach you about your readers.

In this new post for +Joel Friedlander, I delve a little into Facebook's Insights, Twitter's Analytics, and Google Analytics so that you can learn more about your readers and web and blog visitors.

Join the conversation taking place on Joel's blog today.

#authors   #writers   #indieauthors   #analytics   #facebook   #twitter   #googleanalytics  
As an author, do you know who your audience is? Let’s look at three resources you can use to find out who your readers are.
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Frances Caballo

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Today's edition of the Indie Author Weekly Roundup includes top bloggers in the publishing field.

Here they are: +Elizabeth S. Craig +Joel Friedlander +Anne R. Allen +Mixtus Media and +David Kudler.

Topics they cover include:
* metadata for authors
* tips for getting more traffic to your blog
* 50 blog topics
* beta readers

This week's edition of the Indie Author Weekly Roundup includes posts on metadata for writers, blogging topics, and the importance of beta readers.
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Thanks, Frances!
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Frances Caballo

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This week's edition of the Indie Author Weekly Roundup includes my great find of the week (, a quote from Anne Tyler, and +Chris Syme's interview of me for her Smarty Pants podcast. This one was on +Goodreads.  

I include other posts from +Anne R. Allen, +Adam Connell  +Ali Luke  and +Tara Sparling

#IndieAuthors   #writers   #authors   #bloggingtips   #bookblogger  
This week's Indie Author Weekly Roundup covers everything from Twitter to book bloggers to how to be visible in a crowded niche.
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You're welcome, +Adam Connell and +Anne R. Allen .
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Frances Caballo

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Do you lose time on Facebook?

With all the ads, sponsored stories, cat videos, political posts, and personal posts from friends it’s easy to forget that as writers we use social media as a marketing tool.

Learn a four-point strategy to saving more time:

* Use the networks where your readers are.
* Curate information your readers love.
* Schedule your posts.
* Socialize and engage with your readers and colleagues.

#writers   #authors   #socialmedia   #socialmediatips   #socialmediamanagement  
Social Media in 30 Minutes a Day describes a new four-point strategy to save time online and is entire written with indie authors in mind.
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Frances Caballo

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I adore these types of stories: Big Book Deal For Little 9-Year-Old Girl As Film/TV Rights Up For Grabs

#authors #writers #kidlit 
EXCLUSIVE: Scholastic has acquired the worldwide rights to four books by 9-year-old Hilde Lysiak — to be co-written with her father, reporter Matthew Lysiak — and now the film/TV rights…
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Frances Caballo

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Is someone bugging you online? Is that person or persons interfering with your book marketing?

In this new post, I offer strategies you can use when a bad incident occurs online.Hey, they happen to all of us but fortunately they area infrequent.

Just don't stop using social media, okay? Use some of my suggestions instead.

#writers   #authors   #socialmediatips  
Someone will invariable annoy you on social media. But don't give up just because someone bugs you online. The greater goal is engaging with your readers.
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Frances Caballo

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Here's a +social media vocabulary lis+t used when discussing and using Facebook, Twitter, and other platforms.

Keep a copy of this cheat sheet for future use.

#authors   #writers   #socialmediatips   #socialmediamarketing   #socialmedia  
Confused about social media? First, learn these 57 social media words, then learn as much as you can.
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Frances Caballo

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This is such an awesome post about metadata by +Elizabeth S. Craig.

She breaks down some aspects of metadata to make it so easy for authors to digest.

And she offers links to other resources. Every writers should read this post.

#writers #authors #indieauthors #metadata #marketingtips
Tools to help writers manage metadata. #metadata #tools
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Frances Caballo

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Want to learn more about Goodreads?

In this interview with +Chris Syme on her and her daughter's Smart Pants podcast, we explore Goodreads and discuss:

* Three smarty pants tips every author needs for Goodreads.
* The importance of Goodreads groups and one that authors should get into.
* What is Goodreads Deals and why you should consider it.
* And much more.

If you want to up your marketing, give this show a quick listen.

#indieauthors #authors #writers #goodreads #socialmediatips
In this podcast episode social media expert Frances Caballo shares her wisdom about Goodreads, productivity tools, where authors should be on social media, and more.
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Frances Caballo

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This week's indie author roundup includes quite an array of posts.

You'll find expert opinions from +Kim Garst +Orna Ross +Anne R. Allen +Louise Myers and +Joanna Penn.

The posts cover everything from boxsets to blogging. Enjoy the words of these marketing experts.

#authors   #writers   #indieauthors   #books   #marketingtips   #bookmarketing   #socialmediatips   #facebook   
This week's Indie Author Weekly Roundup includes posts on Pinterest, Facebook, Amazon, and Goodreads. You'll learn great tips from these authors.
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Thanks Frances! It almost died in May, but we're back with a new host and new energy.
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Frances Caballo

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Have you considered creating a boxset of your novels or even your nonfiction books?

In this new post from +Joanna Penn she explains why authors should do this, how to do this, and why you might consider including another author's novel in your boxset.

Great ideas here!

#authors   #writers   #marketingtips   #bookmarketing   #fiction  
How To Create An Ebook Boxset Or Bundle And Why You Should
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Frances Caballo

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So excited about this week's roundup. There are posts from +Joel Friedlander +Wall Street Journal +Julia Reffner +Claire McKinneyPR and +Jane Friedman.

Topics range from email marketing to press releases to YouTube.

Loved the insights from this posts this past week. I hope you do too.

#YouTube   #emailmarketing   #emailmarketingtips   #pressrelease   #marketingtips   #socialmediatips   
Want to learn more about the importance of a press release and email marketing? These tips are included in this week's roundup. Enjoy the selection.
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  • University of California, Santa Cruz
    Spanish Literature, 1974 - 1975
  • University of California, Berkeley
    Spanish, 1972 - 1974
  • Complutense University of Madrid
    Spanish, 1973 - 1974
Practical tips for marketing your books on the social web

I am a social media strategist, trainer, and author of:

* Social Media for Authors Podcast:

* Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books:

*  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write:

* Blogging Just for Writers:


* Twitter Just for Writers, which you can receive for free on my website

I specialize in social media training for users of all levels; set up and manage social media accounts for clients; provide social management services; offer coaching; and I write blog posts for clients. 

Presently, I serve as the Social Media Manager for the Women’s National Book Association-Francisco Chapter and the San Francisco Writers Conference. 

Bragging rights
I hike and cycle every weekend, even in the rain.
Owner, Social Media Just for Writers
Social Media - Author Platforms - Book Marketing
  • Social Media Just for Writers
    Social Media Marketing, 2011 - present
    Social Media Strategist | Manager | Coach | Author
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Northern California
I've been going to Dolce Vita and seeing Kimberly for just over a year. She is the best hairstylist I've ever had. She understands color and knows how best to match hair color with a person's complexion and style. Kimberly is also a master at cutting and styling and initially spent quite a bit of time with me helping me to learn how to get the "salon look" when I'm at home. This is a full-service salon, a really nice feature. The aesthetician there is masterful at waxing eyebrows, which I've only been doing for a year. I really like being able to make one appointment for all my beauty-related needs. The entire staff is friendly, helpful and knowledgeable so even if you don't see Kimberly, you'll still have a great experience.
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