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Frances Caballo
Works at Social Media Just for Writers
Attended University of California, Santa Cruz
Lives in Northern California
1,918 followers|120,940 views
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Frances Caballo

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The Indie Author Weekly Update is back! There are posts from +Alliance of Independent Authors, +Jane Friedman, +Penny Sansevieri, +BookWorks, +TechCrunch, +Joanna Penn, and +Joel Friedlander.

This is the richest potpourri of updates I've ever published. Hope you enjoy them!

This week's Indie Author Weekly Update is a treasure trove on publishing, social media and book marketing. Glean new tidbits to carry you into 2017.
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Frances Caballo

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This week's Indie Author Update includes posts from +Andrea Vahl +Joanna Penn +Icy Sedgwick +Amy Collins +Joel Friedlander and +Chris Syme.

I hope you enjoy these posts as much as I did.

#writers #authors #marketingtips #bookmarketing
This is the last Indie Author Updates for 2016. It's a weird thought, isn't it? Yet, I'm happy to see 2016 end and 2017 start.
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Frances Caballo

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This week's Indie Author Update includes posts from +Anne Hill +Marketing Drive +Kevan Lee +Rachel Thompson +Indie Authors Alliance and +Anne R. Allen. Enjoy the diversity of thought and focus!

#writers #authors #socialmediatips #books #marketingtips
The Indie Author Update this week includes posts from bloggers I haven't previously included, namely Marketing Drive, Rachel Thompson, and Anne Hill.
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thank you for including my site! xx
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Frances Caballo

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This week's Indie Author Weekly Update includes posts from +Joel Friedlander +Joanna Penn +Joanna Penn +Sabrina Ricci +Elizabeth S. Craig and +Melissa Addey. I hope you enjoy them all.

#writers #authors
Welcome to another edition of the Indie Author Weekly Update. There were so many brilliant posts on the internet this week.
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Frances Caballo

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Check out the newest edition of the Indie Author Weekly Update with posts from +Joel Friedlander +Joanna Penn +Writer Unboxed and +Adam Connell.

There are posts soon blogging, video, and how to use Fiverr to create a book trailer.

#writers   #authors   #bloggingtips  
I hope you enjoy this week's edition of the Indie Author Weekly Update. There are posts from BookWorks, Joanna Penn, Joel Friedlanders, and others.
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Thanks for the inclusion, +Frances Caballo! Hope you're having a great week.

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Frances Caballo

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There were so many great posts this past week. I compiled a list of the best and they were from Writers in the storm, +Jane Friedman +Joanna Penn +Writer Unboxed Future Book and +HubSpot.

I hope you enjoy this potpourri of tips and perspectives.

#writers   #authors     
This week sees a return to the Indie Author Weekly Update with posts from Jane Friedman, HubSpot, Joanna Penn, Future Book, and Writers in the Storm.
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Vraiment bien
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Frances Caballo

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This new year I'm introducing my own list of the 40 top people I follow on Twitter. You'll find some familiar names +Jane Friedman +Joel Friedlander and +Anne R. Allen. But you'll also find some names you might not have heard of. It's all here in this new post.

#writers #authors #twitter #socialmedia
My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.
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Great list! I'm honored to be on it!
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Frances Caballo

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Which are some of the top blogs for indie authors? I reviewed the blogs I study and came up with this top 15 list. Of course, +Joel Friedlander +Joanna Penn +Jane Friedman and +Anne R. Allen made the list. See who else is ono this list.

#authors #writers #bloggingtips
Blogging can be so important to an indie author's brand. Your blog is part of your brand and is one of the best places to engage with your readers.
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Thanks for the shout-out, Frances! This is a great list!
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Frances Caballo

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Learn about which 10 things you can learn from your "competition" online as well as eight new best practices for the best results.

#writers #authors #socialmediatips
When writers are new to social media, I always recommend that they spend time lurking around the social media networks they plan to use.
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Frances Caballo

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In today's post, I take a brief look back at 2016 and review lessons learned.

I also include five tips authors can use to develop their goals for 2017 and some encouraging words from author Cheryl Strayed.

Enjoy!

#authors   #writers   #goalsetting  
Call me inept at living in the moment, but I’m already thinking about 2017 and what my goals will be. But first, let's look back at 2016 and how I fared.
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Frances Caballo

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Writers: Search engine optimization (SEO) for your blog and website has never been easier because good SEO practices reward good writing. I explain it all in today's new post.

#writers   #authors   #seo  
Google and Facebook are similar in one way; they frequently tweak their algorithms. It's only Google that changes its algorithm for SEO.
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Frances Caballo

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Want to know how to use social media for your next book launch? Check out my top 9 tips.

#writers   #authors  
Where would a book launch be without social media? You wouldn't get far. So the next time you plan a book launch, use these 9 tips.
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Work
Occupation
Owner, Social Media Just for Writers
Skills
Social Media - Author Platforms - Book Marketing
Employment
  • Social Media Just for Writers
    Social Media Marketing, 2011 - present
    Social Media Strategist | Manager | Coach | Author
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Northern California
Previously
Madrid
Story
Tagline
Practical tips for marketing your books on the social web
Introduction

I am a social media strategist, trainer, and author of:

* Social Media for Authors Podcast: http://bit.ly/1sZ6j8y

* Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books: http://amzn.to/1joBJPK

*  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write: http://amzn.to/1o8l2IU

* Blogging Just for Writers: http://amzn.to/1h1POCv

and 

* Twitter Just for Writers, which you can receive for free on my website

I specialize in social media training for users of all levels; set up and manage social media accounts for clients; provide social management services; offer coaching; and I write blog posts for clients. 

Presently, I serve as the Social Media Manager for the Women’s National Book Association-Francisco Chapter and the San Francisco Writers Conference. 

Bragging rights
I hike and cycle every weekend, even in the rain.
Education
  • University of California, Santa Cruz
    Spanish Literature, 1974 - 1975
  • University of California, Berkeley
    Spanish, 1972 - 1974
  • Complutense University of Madrid
    Spanish, 1973 - 1974
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