When it comes to the modern business world, understanding the process and psychology behind customer decision making is by far the biggest challenge (and at the same time, opportunity) for each and every business. How do customers choose which store to go to? what role does market share, trade area and store location play in it? Are there any other factors influencing your customers that you aren't aware of?
Our latest post features a deep dive into spatial analytics, showing another angle of customer decision making and what businesses can do to influence it.

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