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fract
Increase your Market Share though Geospatial Artificial Intelligence
Increase your Market Share though Geospatial Artificial Intelligence
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Retail companies need to understand that there is no online and offline retail - its all a part of the same thing. Customers can shop at your store or on your website, and you shouldn't limit their choices. On the contrary, making every experience matter is the key to a successful retail business.
http://fract.link/2oYYfZ0

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‪Looking forward to presenting at Tech Trends in Retail tomorrow #techtrendsdallas @REVTECHVentures #retail
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‪Fract is 1 of only 15 companies selected to pitch at Shoptalk in Vegas this week! We'll be at booth SR79.‬

http://shoptalk.com/agenda/sunday

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Happy Woman's Day!
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Innovation is one of the top reasons behind driving purchase intent among consumers, which allows businesses to reap a huge slice of the cake. However, going to market with a brand new product is often a high-risk/high-reward situation. New products will definitely interest people, but how do you actually get them to purchase, use and love your products?
Simple - you just need to use the right targeting methods. If you're thinking about demographics and psychographics then you are right, but there is a lot more to it. Your go to market strategy will need to include geospatial data, because location is still everything.
How does geospatial targeting help with building a perfect potential customer profile? All the answers in our latest post: http://fract.link/2mW1HhY

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When it comes to the modern business world, understanding the process and psychology behind customer decision making is by far the biggest challenge (and at the same time, opportunity) for each and every business. How do customers choose which store to go to? what role does market share, trade area and store location play in it? Are there any other factors influencing your customers that you aren't aware of?
Our latest post features a deep dive into spatial analytics, showing another angle of customer decision making and what businesses can do to influence it.

http://fract.link/2lNiaoC

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What is market share?
A lot of people think its just a number representing your current financial position. The more market share you have today - the better your business is doing.
Is this true though? What you have today, might be taken by a competitor tomorrow, and vice versa. Is there a way to firmly retain and gradually increase your market share, without the fear of losing precious customers?
There is.
http://fract.link/2jZYZpx
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