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Four Dots
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Our CEO +Radomir Basta just published an article on +SEMrush blog.

Focus of the article is on influencer engagement strategies but there are also all sorts of goodies in it.

Check it out!
The fact that 93% of marketers reported to have employed or are planning to employ at least some content marketing strategies proves that this field is definitely going to dominate the digital landscape in the future. However, parallel with its evolu...
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Key takeaways from some of the biggest growth hacking strategies ever

#growthhacking  
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Aaron Ginn
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Our brand new #contentmarketing  and #seo  timeline interactive infographic.

Take a look and let us know what you think :)
Browse through the history of content marketing and SEO, comprehensively presented in this interactive infographic, and witness its velocious evolution.
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Four Dots

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Google keeps changing its mind when it comes to rolling out the new Penguin. The latest news suggest it won't be by the end of 2015.

#penguinupdate
At a recent SMX Israel, Google’s Webmaster trends analyst, Gary Illyes announced that the next Penguin update will come before the year’s end .
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The idea behind RankBrain is to eliminate (or, more realistically, reduce) the need for human-provided input and allow the algorithm to expand its database on its own. 
Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain.
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The latest CMI report reveals that 93% of marketers employed a particular content marketing strategy in 2014, while HubSpot’s State of Inbound reports that more than three quarters of companies practice inbound marketing in some form.

Therefore, if you’re trying to take advantage of inbound marketing, you’re not alone. If you’re struggling to make it work for your business, you’re even less so.

#contentmarketing   #inboundmarketing  
Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices.Looking at the current industry trends, the numbers definitely speak in favor of inbound marketing. The latest CMI report reveals that 93% of mark...
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Have them in circles
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In this day and age, where all sorts of digital marketers are praising data, +Goran Mirkovic, Marketing Manager @ +AltusHost  reminds us that the key to successful content marketing cannot be solely found in your data. It cannot be found in your personal and unique story as well.

They key to creating a successful content marketing strategy lies in the middle of these two things. I’m talking about that sweet spot in between that covers the best of both worlds.

#contentmarketing   #contentstrategy  
According to the study by The Content Marketing Institute, only 30% of B2B businesses that invest in content marketing claim their efforts are paying off.
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Did you know that the majority of your potential customers leave your website without making any purchase?
An astounding figure of 96% of cases proves this to be one of the largest problems for ecommerce businesses.
#retargeting  
Put simply, regardless of the way visitors reached out to you, remarketing is a way for you to connect with them again.
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Dibz is a #seotool that will simplify a link building research and link opportunities analysis (currently private beta).

If you have a few seconds take a look and subscribe for an early access to the tool.

We're using it in-house for the last 4 months and it works like a charm :)
Dibz is an advanced link prospecting tool designed to save you time, simplify the process of research and make you fall in love with link building again.
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You find a way to block Google ads.
Google finds a way to show you those ads on billboards near you. 
Skynet? :)

#google   #dooh  
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+Rank Ranger​ thanks for awesome amount and level of support! We're really glad to be on board with you guys.
Kudos!
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#google  might be going Benjamin Button on us and ageing backwards, at least when it comes to how they choose to present themselves.
Recent changes in Google’s branding and corporate structure received mixed feedback, surprisingly never escalating to anything even close to euphoria that often accompanies similar events.However, even those who had nothing else to say about the new corporate identity were inclined to notice that Google might be going Benjamin Button on us and ageing backwards, at least when it comes to how they choose to present themselves.Fun facts in search an...
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Advanced Inbound Marketing Solutions
Introduction

Four Dots is a well known and experienced SEO and inbound marketing company specialized in delivering the best possible results for any given campaign in our domain.

We're specialized in several categories of SEO, inbound marketing and design:

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