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Force Ten Design
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“Waterworks”

Created to celebrate Force Ten Design’s 20th Anniversary, this concept expresses a simple yet profound perspective on the fluidity of time, the transience of life, and that which we create. Here, a tangible product of time and effort (an hourglass made of ice) lists, melts, and crumbles under a hot desert sun as a matter of foretelling the passage of its era. In doing so, it provides the raw material necessary (i.e., water) towards the creation of a monument to celebrate a new age.

© 2018 Chris Pavlik/Force Ten Design. All rights reserved.
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“TEXPERS 2018 Forum”

Here, common ingredients for chili where used to create a montage of key concepts of focus for a retirement planning educational forum in San Antonio: a mecca of sorts for the dish. The theme also ties into the city’s 300th anniversary and features an homage to the “chili queens” who effectively turned the meal into a veritable commodity at one point (much more palatable than precious metals!) Certainly the most delectable idea produced hereabouts to date.

© 2018 Chris Pavlik/Force Ten Design. All rights reserved.
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“Invincibull”

Artwork created to promote the Calgary Stampede party function of a financial information dissemination company. The concept features the statue of the bull that is situated outside of the New York Stock Exchange staring down an adversary that most any other real-life bovine might try to evade. Instead, the terms of nature are inverted with our cowboy antagonist and his horse seemingly aghast at the monument to their dismay (and a booming stock market!)

© 2018 Chris Pavlik/Force Ten Design. All rights reserved.
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“Artemis”

Fleshed out by her conscience, the dark shadow of our heroine’s past confidently—and fatally—bounds forward into a clearing of its own demise. He did not expect to find her here, nor does he expect to leave. With no pack of lies to defend him, there is no other option than to accept the inevitable. This is a matter of honour, not a needless kill. The arrow has but one destiny, as do they all.

© 2018 Chris Pavlik/Force Ten Design. All rights reserved.
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"Net Energy"

An isometric approach was utilized to create a stylized “N” and “E” along with flat tones to make the graphic look more solid, as if hewn from a block of silver. The “N” in the graphic appears to cradle the “E,” affording it a feel of unity and self-containedness. It also possess and illusionary quality in the fashion of a Necker cube where the logo might be perceived as convex or concave depending on manner in which one contemplates its shape and shadow. Additionally, the graphic is pictured from below, creating the impression that it is floating above the ground: a design strategy that implies the company’s status as an innovator to look up to. Finally, as a playful nuance, rotating the graphic 180 degrees creates a stylized “thumbs up.”

© 2018 Force Ten Design. All rights reserved.
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“Life Cycle”

Concept highlighting strategic planning when it comes to planning pensions on the part of retirement services organizations, featuring the themes of education, customer service, investments, benefits, and financial management.

© 2017 Chris Pavlik/Force Ten Design. All rights reserved.
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“Nature’s Playground”

Alone in nature, a young girl swings on an arch of ages in contemplation and celebration of her youth and the world around her; each pass bringing her—and the arch itself—one moment closer to both the future and the past.

© 2018 Chris Pavlik/Force Ten Design. All rights reserved.
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“Airborn”

In this scene, a young infant finds security enough to sleep upon the back of a falcon as it whisks her away to more tranquil skies. Here, the bird represents strong and sure guidance through the turbulence of life. This sense of navigation, mission, and skill is afforded added gravity by way of the fact that the wall of clouds looming in the background is, in actuality, the eyewall of a hurricane. To this end, the narrative is not quite complete, for we—like the falcon; like the infant—often find ourselves blessed with transient periods of calm in the eyes of our own emotional fronts before and after we puncture the high-velocity winds of experience that try our own ability to spread our own wings and rise above it all. In the end, we are both child and falcon, looking for safe passage towards survival and achievement, and a way to provide it.

© 2017 Chris Pavlik/Force Ten Design. All rights reserved.
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“Ballune”

High above the reach of a distant mountain range north of reality, three intrepid youngsters join each other in a shared dream of adventure and camaraderie. Tethered to their “ballune” (a hybrid of the words “balloon” and “lune,” the French word for “moon”), their range, access, and altitude is rendered virtually limitless where the proximity of the Earth below is concerned. In the fading light of day, our trio navigates the spine of the Milky Way like some celestial path towards the embedded unknowns of their quest, like a rendezvous with that dragon on the far horizon. Or, it may be that they are sailing for home, aloft on the currents of dawn, laden with a cache of stories to share in their waking lives. Either way, it all begs a profoundly simple, yet impactful question: “Where would you like to go tonight?”

© 2017 Chris Pavlik/Force Ten Design. All rights reserved.
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“Short Circuit”

In the distance, a menacing storm synapses with the Earth, pressing our ostensibly disadvantaged cyclist to cross the finish line ahead of her reptilian competitor. Who will win: the storm, the tortoise, or the athlete? Nature has a way of compressing the odds and shortening the circuit against those who are ill-equipped to recognize and cope with the sheer force(s) of her personality and so, we run (or ride) the risk of losing to the facts and factors of life we thought we had so well-in-hand—by our own hand—in what limited time and track we have.

© 2017 Force Ten Design. All rights reserved.
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