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Focus Communications Inc
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Focus on Solutions, Communications on Target
Focus on Solutions, Communications on Target

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While more than 100 million people around the world use online streaming services, for Bollywood fans, gaining easy access to Indian-made films has been difficult -- until now. BigFlix, the new Bollywood-focused video streaming service is already offering more than 2,000 titles in Hindi. “We are now bringing films which are telling their stories and we're sharing these stories with general Canadians,” International Film Festival of South Asia Toronto organizer Sunny Gill told CTV News. BigFlix’s immediate plans to expand to Canada could open up a viable digital advertising platform that could deliver more efficient ROI to multicultural marketers looking to target the SouthAsian community.

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Asian groups from around the city came together over the weekend to celebrate their different cultures with the community at the 2017 Asian Festival that took place at the Lethbridge Multicultural Centre on May 13. The main idea for the event was to allow different Asian cultures celebrate the diversity they bring to the community. Five groups took part in the event on Saturday and featured booths, food, music and programming, representing Indian, Chinese, Japanese and Filipino cultures.

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Thanks to the booming e-commerce ecosystem in the world’s second-largest economy, Freelife – a tech-based business marketing firm – might soon be able to offer small and medium-sized producers of certain products to sell directly into China without a bricks-and-mortar storefront or existing importer/exporter expertise. Modeled on Uber and Airbnb, the platform lets suppliers post their goods, linking potential clients to the same platform so that buyer and seller can talk directly. For most Canadian businesses looking to explore the Chinese market, understanding of its business culture and creating appropriate communications around products to better appeal to Chinese customers, will require partnering with the right in-culture business consultants.

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Demand for ethnic food is growing in Canada, driven by immigration but also an increasingly sophisticated and well-travelled consumer. Proliferation of a foodie culture, TV food shows and easy access to recipes online in a digital world are also contributing to growth. Food retailers continue to cater to the consumers’ needs and provide an ethnic assortment on the shelf that is fresh and priced right for local consumers. Ethnic food will also open doors for Canadian entrepreneurs to innovate and create some of these products here.

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Canadian Immigrant’s fourth annual “Immigrant Women of Inspiration” 2017 themed around immigrant women in the arts, chose five creative ladies who are crafting passionate lives and careers in the arts in Canada. In previous years, the magazine has featured women in academia, entrepreneurship and female empowerment. With stiff competition, flamenco artist Rosario Ancer, singer and TV host Ria Jade, visual artist Unaiza Karim, filmmaker Min Sook Lee and contemporary dancer Yvonne Ng were selected based on exceptional combination of talent, passion and determination. In spite of their diverse cultural backgrounds, art forms and even generations, they all have inspirational stories to share.

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Canada’s population grew by 5 percent between 2011 and 2016, and will continue to grow in the coming decades, reaching 50 million by 2060, thanks to three decades of robust immigration. Yet, immigration is only the beginning to a truly integrated, multicultural society. Canada has been largely successful in this by bringing in new Canadians from around the world rather than mostly from just one region, ensuring genuine diversity. Every day we must make the case for a more multicultural Canada. Individuals, organizations and corporations all have a role to play, whether its promoting diversity at workplace, driving integration in society or companies reaching out and connecting with multicultural consumers.

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What’s Your Story? - A Canada 2017 Yearbook is being published by CBC/Radio-Canada with Mosaic Press, a leading independent publisher that is multicultural in its scope and concerned with the publication of works that reflect the Canadian ethnic mosaic. Marking Canada’s 150th anniversary, the Yearbook will be a fascinating collection of short stories from Canadians across the country - a snapshot of the diverse people, places, things and events that tell a story of who we are now, and where we are headed together as a nation. Starting May, Canadians will find a digital space to share their personal stories and memories (in text or video format, accompanied by photos) that define what it means to be a part of this country.

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At last week’s SIAL Toronto food exposition and conference series in collaboration with CanadianGrocer, attendees heard from industry experts, brand-builders and retail analysts tackling topics ranging from ethnic food marketing and merchandising to packaging and authenticity. Speakers emphasized the need for retailers to keep subcultures in mind when trying to uncover their shoppers ethnicity profiles. Others exemplified marked differences within Asian consumers, with data on shopping trips per year and average basket size. Such insights clearly indicate why marketers need to think about marketing to ethnic segments in the appropriate way and understanding the different ways to communicate to communities.
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Organized by the Chinese Cuisine & Hospitality Association of Canada in partnership with the Mississauga Chinese Centre and the Mississauga Chinese Business, the two-day Asian Night Market Festival will be held at the Mississauga Chinese Centre from July 29-30. The event that attracted around 30,000 attendees last year, will feature over 80 food vendors, non-stop music, a summer night market comprised of Chinese, Korean, Vietnamese, Caribbean and Filipino dishes and more.

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Canadian immigrants are entrepreneurial, starting businesses at a faster rate than the native-born and creating new jobs. The 2016 CIGI Report reveals around 24 percent small to medium-sized enterprises in Canada being owned or run by immigrants, up from 22 percent in 2011. It also states that 14 percent of immigrant-owned businesses are export based compared to 11 percent businesses that are Canadian-born owned. Other studies have concluded that economic distance is not measured in miles but closeness - being able to communicate with and understand when people share a common language, culture, or values. Today, immigrant entrepreneurs, and their children, could change Canada’s economic ties with the rest of the world.
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