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Focus Communications Inc
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Focus on Solutions, Communications on Target
Focus on Solutions, Communications on Target

9 followers
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Happy Lunar New Year from Focus!
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Social media videos can deliver on a number of marketing objectives, such as building brand awareness or telling your brand’s story. Whether you run a small business or work for a big company, social video is a major key aspect that you should not neglect in your marketing mix.
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With more than 500 million hours of video watched on YouTube every day, video marketing continues to dominate and grows year over year. How would you develop your video marketing strategy for 2018?
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WeChat Pay and Alipay’s global strategies in 2017 were mainly partnerships with banks and retailers. With a massive spending at $261.1 billion by Chinese tourists in 2016, what plans have you made to facilitate Chinese tourist's spending in this Canada-China tourism year?
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Survey shows that 78% of US millennial internet users either had a negative view of celebrity endorsements, or were not influenced to make a purchase.
Identifying the right influencer and repetition are the key roles in influencer campaigns - more than half of millennials surveyed said an influencer's repeated use of a product was more important than a one-time endorsement."
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China today is characterized by mobile-first consumer behaviour and vibrant social commerce adoption. According to a report by PWC, China is already the largest retail e-commerce market in the world. E-commerce is now a major strategic priority of most retailers and brands.
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Facebook's Watch is bringing TV-like long-form video programming episodes to its platform. With various options like hosting live shows and broadcasting live events, it is the place where creators and publishers can build an engaging community while earning money.
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Canadian consumers are becoming more diverse, fragmented and smarter. Marketers and agencies should work together to develop an in-depth understanding of their customers to deliver a more personalized experience. Segmenting customers into distinctive target groups to maximize the effectiveness of targeted messaging would be a key.
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Facebook has released Highlighted Shares on Video Insights for Pages. Video publishers will now be able to see associated insights such as post engagement and average watch time.
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Amazon is now expanding its influencer program to YouTube, Twitter, and Instagram users; it allows infleuncers to set up their own page full of Amazon products, and generate revenue for products that is placed on their custom storefront purchased by the influencers' followers.
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