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Florence Auréart
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Florence Auréart

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If your marketing team isn't yet familiar with Progressive Web Apps, it's time you changed that.
Progressive Web Apps are the next big thing when it comes to delivering a dynamite mobile experience. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks?
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Florence Auréart

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Hi All,

I thought it might be useful to share a list of advanced GTM js optimisation tips. If I missed any please add them in comments:

1. For JS libraries set the Tag to load "once per page"

2. When using Custom JS variables which reference other {{variables}} - declare these once and reference the declaration.

For example:

function(){
var pagePath = {{Page Path}};
if(pagePath==="/") {
return "aaa";
} else if(pagePath==="/search") {
return "bbb";
}
}

Rather than:

function(){
if({{Page Path}}==="/") {
return "aaa";
} else if({{Page Path}}==="/search") {
return "bbb";
}
}

3. Again within Custom JS variables: to prevent these being re-evaluationed only trigger on {{Event}}=gtm.js|gtm.dom|gtm.load

For example:

function(){
var pagePath = {{Page Path}};
var event = {{Event}};
if(pagePath==="/" && event=gtm.js || pagePath==="/" && event=gtm.dom || pagePath==="/" && event=gtm.load) {
return "aaa";
} else if(pagePath==="/search" && event=gtm.js || pagePath==="/search" && event=gtm.dom || pagePath==="/search" && event=gtm.load) {
return "bbb";
}
}

4. When using hitCallback customDimension/customMetrics flushing on pageviews and events dont use dataLayer.push.event as this will cause the dataLayer to be re-evaluated. Just use dataLayer.push.eventCategory etc only.

5. For client-side to server-side IP lookup`s - store the output of these in a cookie or LocalStorage, so that they are not re-lookedup on every page.
http://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/#33
http://api.demandbase.com/api/v2/ip.json?key=3cb654938e66f6e87d2dc349a7872b1dcb19f551&callback=dataLayer.push

6. Untick the default variables that you will never use:
Click Target
Form Target
Old History State
Old History Fragment
Random Number

7. Disable or delete custom variables that are not actively used (GTM wont let you delete anything that`s already in use).

8. If you are pausing tags via a Global blocking trigger, change the Tag to have no active triggers and no blocking triggers, it will then not be included when gtm.js is compiled (Or just delete the tag).

9. Controversial tip: For onclick "GA events tags" the compiled container size can be reduced by inheriting the GA pageview settings. This requires a generic trackerName such as universalTracker & is not recommended for newbies.

Note: This method cannot be used for onload events, unless they load after the pageview.

10. Using Tag prioritisation & load order: to ensure primary tags fire first & remarketing or mouseTracking tags fire second or at Window Loaded.

Site note / feature request: It would be good to be able to record the speed of tags, before vs after these 10 changes to see the effect.

Thanks

Phil.
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Florence Auréart

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The One and Only ... UBER-Amazing list list of SEO bookmarklets for Internet Marketing.
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Florence Auréart

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New Post - 301 Redirects Rules Change: What You Need to Know for SEO

Is it time to rewrite the SEO playbooks?

For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. 

Times have changed.

https://moz.com/blog/301-redirection-rules-for-seo
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
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Florence Auréart

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Something that always annoyed me of the current state of technology is how easy and pervasive we let tracking become. Tens of connections to 3rd parties carrying Referer and Cookies just to load an article. (We give up our users to social media websites just to show a like button
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Lots of new, exciting features on the way for +AdWords and +Google Analytics. Here are my top highlights from the Google Performance Summit:

1. Ads that are automatically optimized for the Google Display Network once you provide, headline, description, image and URL.
2. 'Data Assistant' in Google Analytics 360 that allows you to use conversational speech to retrieve data.
3. Free version of Data Studio 360 will allow you to create up to five reports.
4. Demographic bidding and similar audiences for search ads.
5. Flexibility to set bid adjustments for mobile, desktop and tablet.
6. Promoted pins within Google Maps and navigation.

If you're keen to hear more you can watch the full Google Performance Summit recording (~1 hour) at https://www.youtube.com/watch?v=JW1LS94wLJw
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WIRED's Latest HTTPS Update: We're Almost There, Folks By WIRED #MozTop10
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Florence Auréart

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+Vincent Lahaye De l'or pour tes futurs stagiaires :)
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Introducing the Google Analytics Demo Account
#measure #analytics

"It can be difficult to gain practical experience with analytics since not everyone has access to a fully-implemented analytics account. To fix this we’re introducing a fully functional Google Analytics Demo Account, available to everyone."
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Google force la navigation sécurisée HTTPS avec HSTS.
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✎ Let’s get a free SSL to work with WordPress. Some tips and guidelines:
https://www.smashingmagazine.com/2016/06/free-ssl-for-any-wordpress-website/
By upgrading your website to HTTPS, you can protect users and participat in the advancement of the Internet. And it doesn't cost a thing. Here's how.
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Nouvel Article Blog Adwords
Venez découvrirr les dernières innovations adaptées à l'essor du #mobile annoncées pendant le Google Performance Summit #GPS2016 #Google http://goo.gl/m8g7pR
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Le taux de conversion est le cœur de votre e-commerce : comment l’améliorer ? Le SEO l’acquisition à lui seul ne suffit pas. le Conversion Rate Optimisation est le nerf de votre monétisation. J’ai retenu de ces planches quelques tactiques qui servent à la fois le SEO et le CRO pour arriver au meilleur ROI.

>> Lire la suite : http://ow.ly/pp7n300rKse
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Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013. CRO, meet SEO! It's time to m…
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Surfing: mer, neige, web
Introduction
Dans l'ecommerce et la mise en place de stratégie web, je m'occupe également des ecommerçant du 56.
Si vous aussi vous tenez un ecommerce dans le Morbihan, que vous chercher à discuter de nos problématiques communes ou à mutualiser des solutions de logistique... Contactez moi. 
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