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Florence Auréart
Worked at filolilo sarl
Attended Lyon 1
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Florence Auréart

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Solutions Guide for Implementing Google Analytics via Google Tag Manager

Marketers, developers, and practitioners of analytics depend on having the right data at the right time - but implementing analytics code or AdWords pixels can be a less than fun (or easy) experience. Google Tag Manager makes tagging simple and fast by letting you add tags with a simple UI instead of code, while also offering advanced tracking features used by some of the web’s top sites.

Today we’re excited to announce the launch of the Solutions Guide section on the Google Analytics and Google Tag Manager Help Centers. The Solutions Guide area is focused on providing actionable, hands on, step-by-step instructions for implementing Google Analytics, AdWords, DoubleClick, and other third party tags via Google Tag Manager. 

Check it out at: http://goo.gl/LJk16K
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La doc n'est pas encore disponible en français, mais cela viendra :)
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Pour exclure les visites des robots fantômes, le champ a utiliser est "source de la campagne".... en tous cas au jour d'aujourd'hui...
Bon filtre à tous...
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+Anaëlle Nicolas 
.(robot1|robots2|simple\-share\-buttons).com\.
L'antislash \ sert à échapper les caractères qui pourraient être pris pour des opérateurs.
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histoire de compléter le post précédent ...
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Be Critical: Going Beyond The Defaults With GA And GTM

Here are the slides from my first talk at SMX München on 17 March, 2015. I took the opportunity to inspire critical thinking for web analytics reporting. 

I go so far as to say that the "quality" of data is directly proportional to your understanding of how the data is collected.

BE CRITICAL!

https://www.slideshare.net/SimoAhava/smx-ahavabecritical17-0315/

#gde   #googleanalytics   #blogpost   #gtmtips  
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated. So be...
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10 SEO Myths That Friggin' Tick Me Off

On the other hand, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing) who represents a different beast altogether. Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme.

Here's what I have to say to a few of the worst offenders.

Well friggin' said +Cyrus Shepard! #seo   
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
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ENFIN pleins de données en France : les usages observés du smartphone - Enquête 
http://fr.slideshare.net/UXDMeetupNantes/smartphone-streetobserver-versionlongue
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Bonjour,

Petite question analytics...
Nous sommes curieux de savoir si seules les propriétés de type UA-xxxxxx-1 sont la cible des robots que l'on voit déferler depuis quelques mois dans nos rapports analytics. Merci de répondre et de RT!

http://bit.ly/robots-fantome-et-propriete-UA
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Googler Matt Lawson offers an inside scoop on ad rotation, a powerful campaign setting in AdWords.
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Belle présentation.
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Conférence du #seocamp #nice06 : "Focus Schema.org, La sémantique au secours des moteurs"
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The Future of Mobile SEO

You owe it to yourself to take a few minutes to browse this very excellent deck by +Cindy Krum presented at SMX Munich.
This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.
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More reasons why marketers must move to a mobile-first ad strategy http://ow.ly/2W5do5
Mobile is driving major changes in how consumers research and buy across a wide range of industries.
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Avant l'évolution de l'algorithme Google du 21 avril 2015 (qui prendra le critère #MobileFriendly comme critère de classement dans les résultats mobiles), assurez-vous que vos ressources sont bien explorables par Googlebot pour smartphone. 

Les Google Webmaster Tools ont désormais un nouvel outil qui vous permet d'évaluer si vos ressources sont bloquées, et vous aide à debugguer.
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Have her in circles
394 people
Alexandra Anastasova (Sandra)'s profile photo
Villa Stavica's profile photo
David Le Métayer's profile photo
Fabrice Loru's profile photo
Raphaël Robin's profile photo
Johann NUYTEN's profile photo
Anaëlle Nicolas's profile photo
Romain Trasko's profile photo
rosa “rosadodou” dodou's profile photo
Education
  • Lyon 1
    Réseaux informatiques, 1999 - 2000
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Surfing: mer, neige, web
Introduction
Dans l'ecommerce et la mise en place de stratégie web, je m'occupe également des ecommerçant du 56.
Si vous aussi vous tenez un ecommerce dans le Morbihan, que vous chercher à discuter de nos problématiques communes ou à mutualiser des solutions de logistique... Contactez moi. 
Work
Employment
  • filolilo sarl
    2008 - 2013
  • Media Buzz
    responsable Emarketing, 2012 - 2013
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Produits frais et cuisine raffinée : un régal.
Public - 2 years ago
reviewed 2 years ago
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