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Florence Auréart
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Florence Auréart

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How to Use Facebook Messenger for Your Business:  http://bit.ly/1XdYp67

Looking for a new way to connect with customers and prospects on Facebook? Have you considered Facebook Messenger?

Messenger for business pages makes it easy to offer instant one-on-one customer service, while keeping a record of the conversation.

In this article by +Mari Smith we'll explain how to use Facebook Messenger with your business page:  http://bit.ly/1XdYp67

#facebookmarketing   #facebookmessenger   #smexaminer  
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Florence Auréart

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Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
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Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
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Announcing GA Support for Accelerated Mobile Pages (AMP) Analytics #amp   #analytics   #mobile   #measure  

"Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience."
When Google was a few years old, we wrote up a list of Ten things we know to be true. The list includes items like “Focus on the user and all else will follow” as well as “Fast is better than slow.” It would be tough to say that much of the mobile web has adhered to these principles.
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How To Implement Google Analytics Using AMP
AMP is a framework focused on a speedy mobile experience, but its strict specs make installing web analytics tricky; here's our guide to getting started.
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Florence Auréart

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If search engines can’t crawl your site, SEO efforts do not amount to much. One of the problems I see most often are ‘spider traps’. Traps
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If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. A keyword matrix combines several layers of data including intent, competition, and content focus.
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Can you run the Google Analytics snippet and Google Tag Manager's GA Tags on the same page?

In this article I tackle this, which I think is one of the most frequently asked questions regarding the two platforms coexisting.

There are multiple answers to this question, depending on what your setup is. 

A common answer is that, by default, there will be no issues when running the Google Analytics snippet concurrently with Tags fired through Google Tag Manager.

However, if you want these to have some sort of synergy together, or you want to avoid them interfering with each other, there are certain things you will need to keep in mind.

#gde   #googleanalytics   #blogpost  
Can you run Google Analytics tracking and Google Tag Manager's Google Analytics Tags on the same page? Yes you can, if you know what you're doing.
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Advanced Structured Data Means SEO is Growing Up!

Google's Documentation and Structure Data Policy updated on January 13.  While there are many updates,, my favorite are the new properties for "event" structure data as well as more information on the Google Knowledge Graph are more advanced SEO opportunities.
Webmasters and SEO experts can find a ton of new examples. It is not safe to assume that using structured data markup with make your site jump up in SERPs. It needs to be added correctly with close adherence to Google's guidelines.

The use if Google structured data is getting more "grown up" or sophisticated. This opens up keep new opportunities to take a lead in earned search.
As we ramp up for the release of Accelerated Mobile Pages Project, webmasters can get their structured data more in place today.
Google's guide on how to markup properties for article rich snippets* on the Google Developers site is now quite more extensive. The January 13th revision is "in preparation for the launch of AMP [Google's Accelerated Mobile Pages project] next year." According to SEO strategist Kyle Sutton of +ClickspeedGHG and  Emeric Studer, AMP Technology Manager at Google 

Read more about the new Structured Data Markup and how it has updated. http://www.hillwebcreations.com/google-releases-new-seo-structured-data-markup/
https://developers.google.com/structured-data/
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Thanks +Florence Auréart for the share!
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How To Implement Google Analytics Using AMP
AMP is a framework focused on a speedy mobile experience, but its strict specs make installing web analytics tricky; here's our guide to getting started.
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Have her in circles
497 people
Julien Gosse's profile photo
Frédéric Gaurat's profile photo
somnang eing's profile photo
Hugues RAPINEL's profile photo
De Terres de France (Terres de France)'s profile photo
Ecommerce56's profile photo
Filialis Immobilier Dinard - St Malo - Rennes's profile photo
Ludovic Spinosa's profile photo
David Le Metayer's profile photo
Education
  • Lyon 1
    Réseaux informatiques, 1999 - 2000
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Surfing: mer, neige, web
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Dans l'ecommerce et la mise en place de stratégie web, je m'occupe également des ecommerçant du 56.
Si vous aussi vous tenez un ecommerce dans le Morbihan, que vous chercher à discuter de nos problématiques communes ou à mutualiser des solutions de logistique... Contactez moi. 
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