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FlexMR
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In the last 18 months the adoption of Smart Assistants has sky rocketed and with it Smart Survey feasibility - Take a look into the not too distant future of consumer insight...
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Interested in mobile-first survey design but not sure how to go about it? Tap into the invaluable feedback of your wider consumer/customer sample with top tips from our experts.
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5 questions your market research agency should be asking you... in order to produce business actionable insight.
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A classic problem with declarative research data is 'overclaim' - If you ask a customer if they are concerned about an issue they will likely say yes because they think that they ought to be.
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The rise of the CDO - By 2019 90% of large global companies are expected to have a Chief Data Officer in place...
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Behavioural insights in research - Where do they it fit in? Interesting look at the position of behavioural science in the market research landscape.
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Getting started with DIY market research? Check out this step-by-step guide from the research experts at FlexMR to help you on your way.
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Crowdsourcing needs publicity in order to generate the traction for idea submission at the necessary volume, but some strategic brand cards are better played closer to the chest...
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“The issue is, we’re still operating in a mass marketing world, but consumers are living—specifically, searching and learning—in a very personalised world.“
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