Nestlé loses bid for EU protection of its KIT KAT four-finger bar shape. After nearly a decade of attempting to trademark the KIT KAT product shape, which was heavily opposed by the rival owners of Cadbury, the European Court of Justice ruled against Nestlé, concluding that the shape was not sufficiently distinctive for trademark protection. In reaching its conclusion, the EU's top court has declared that in order to be considered distinctive enough to qualify for #trademark protection, the product must be proven "iconic" across all markets of the EU, not just some. #kitkat #trademarkattorney
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