Profile

Cover photo
Fiona McEachran
107 followers|74,583 views
AboutPostsPhotosYouTube+1'sReviews

Stream

Fiona McEachran

Shared publicly  - 
1
Add a comment...

Fiona McEachran

Shared publicly  - 
 
Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.The major benefactor of that spending? Facebook.Facebook alone will make $15.5 billion in ad revenue this year, about two-thirds of all global ad spending on social networks, according to eMarketer.
1
Add a comment...

Fiona McEachran

Shared publicly  - 
 
This will be interesting to watch...
1
Add a comment...

Fiona McEachran

Shared publicly  - 
 
I was asked by news.com.au about what social media means now for real estate agents...
FACEBOOK isn’t just for liking videos of <a href="https://www.youtube.com/watch?v=FzRH3iTQPrk" target="_blank">sneezing baby pandas</a>; it could also help homeowners save big money on real estate agent fees.
1
Add a comment...

Fiona McEachran

Shared publicly  - 
1
Add a comment...

Fiona McEachran

Shared publicly  - 
 
Branding is SO important in your social media strategy...
1
Add a comment...
Story
Tagline
Marketing Consultant, Writer, and Project Manager
Introduction
Marketing Manager, Communications Strategist, Social Media Manager, Copywriter
Basic Information
Gender
Female
Work
Occupation
Marketing Manager, Communications Strategist, Social Media Manager, Copywriter
Skills
Copywriting, Social Media Management, Digital Marketing Planning, Managing Teams, Managing Marketing Budgets
Links
Fiona McEachran's +1's are the things they like, agree with, or want to recommend.
Principals: get your social media branding right - REB
www.rebonline.com.au

Your brand is so much bigger than your agency colours and logo.

2014 B2B Content Marketing Benchmarks
www.marketingprofs.com

Content - Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over t

The Most Effective Paid Digital Media Channel in 2Q14
www.marketingprofs.com

Marketing Strategy - Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost

How CMOs can dazzle increasingly empowered CFOs | SmartBlogs
smartblogs.com

This post is an excerpt from 'The Mindful Marketer," (Palgrave Macmillan, September 2014) by Lisa Nirell. Nirell is chief energy officer of

2015 Planning - Big Budget Considerations for Every CMO
www.clickz.com

It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check

A brand is not an experience
www.marketingmag.com.au

The brand is not the experience, writes Sergio Brodsky, arguing that it's important to instead recognise the role brands play as enablers of

What Clients Expect of Marketing and Ad Agencies
www.marketingprofs.com

Customer Behavior - Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understand

Offices For All! Why Open-Office Layouts Are Bad For Employees, Bosses, ...
www.fastcompany.com

In part one of our two-part series, Fast Company senior editor Jason Feifer makes a case for giving all workers a little alone time--behind

Infographic: The psychology of sharing
www.marketingmag.com.au

Internet users can all be characterised as one of six particular types of ‘sharers’, according to analytics company StatPro. The six types o

Are You Wasting Your Time on Twitter? Four Ways to Make It Count
www.marketingprofs.com

Social Media - You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing

Vocus
resources.vocus.com

Marketing Freaks Shall Inherit the Earth. Register Now! If your marketing isn't delivering the results you want, it may be time to find your

What Makes Irresistibly Shareable Content
blog.eloqua.com

How you can encourage your audiences to share your content.

Top 10 most engaged Australian marketers on LinkedIn revealed
www.marketingmag.com.au

Professional networking site LinkedIn has revealed the 10 most engaged marketers in Australia working at ASX100 companies (or subsidiaries).

How to respond to Facebook's declining organic reach | SmartBlogs
smartblogs.com

Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Jus

Awesome coffee. Open from 8am... Perfect
Public - a week ago
reviewed a week ago
Great coffee, friendly Aussies, a little piece of home
Public - a week ago
reviewed a week ago
So far the best coffee in Riga
Public - a month ago
reviewed a month ago
Best coffee so far in Spain. Yep, they don't have sugar, but I found the bean sweeter than normal. Just delicious. Get a coffee here!
Public - a month ago
reviewed a month ago
18 reviews
Map
Map
Map
Coffee milky and undrinkable. Sandwich made from cheapest bread possible. Disappointed
Public - 3 weeks ago
reviewed 3 weeks ago
Best Chicken Pho ever. And only EUR 8.50. So filling and tasty
Public - a month ago
reviewed a month ago
Delicious sushi - the best I've had for a while
Public - 2 months ago
reviewed 2 months ago