I have some issues with the case for HTTPS
Don't take me wrong (ever noticed that whenever you start with "don't' take me wrong", you'll end being taken wrong?)
* +Matthew Barby
's post is valuable - go ahead and read it, if you didn't already - and then please return here
* I'm more than aware of the push for HTTPS, making the web secure, the supposed tiny little boost HTTPS is going to give you on Google ranking all other things been equal (they never are, but stay with me), and so on
There are plenty of very good reasons to switch to HTTPS at the gates of 2017: browser security warnings, customers' perception of trust, referrer domain not being dropped when coming from other HTTPS resources...
" Webpages on HTTPS had positive correlation with higher rankings, with 33% of all the sampled URL that ranked either #1, #2 or #3 using HTTPS.
one of them!
If 33% of URLs on top 3 positions in the SERP use HTTPS, this makes a perfect case for sticking to HTTP
because there are 67% of HTTP sites
ranking top three!
(did I tell you "don't take me wrong"? so please don't)
One could argue that while 33% < 67%, likely the HTTPS percentage in on the rise. Yet this too doesn't imply HTTPS is gaining more value for ranking. It could simply mean that the percentage of HTTPS sites in general is increasing (not surprisingly, given the already mentioned push).
Just my two cents
btw: I'm going to switch to HTTPS soon :)#google #seo #https #ranking