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Florida Direct Marketing Association
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Educate. Integrate. Connect.
Educate. Integrate. Connect.

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This month FDMA is pleased to offer a powerful event on Omni-Channel Engagement. Don't miss it!

More Info and Tickets: http://buff.ly/1E6QoVI
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Are you joining us for our next event, on May 21st in Deerfield Beach?

"Redefining Customer Experience & Engagement in an Omni-Channel World"

RSVP Now: http://buff.ly/1zLpK8t
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Event Cost:  
Members: $0 
Non Members: $25 
At the Door: $30

RSVP: http://bit.ly/FDMAContent15

Feed the Beast! Your 3-Point Plan to Creating Consistent Compelling and Cash-Driven Content...

You need a steady stream of authoritative content to send to your audience. Yes, some of it they may know, but they haven’t heard it in your voice and from your perspective. That means the world. In fact, it means just about everything for your business, especially the consistency of sending out content every month, just as you promised you would.

You’ll leave the session with:

- the secret to getting laser focused on your target audience

- a no-hassle plan for developing social media content

- the best ways to get value out of every penny of your content marketing budget

- savvy ways to outsource your content marketing to a pro

Who should attend:

If you are using or want to use content marketing for your business, small or large, FDMA guarantees you will gain at least 5 solid takeaways!

About the Speaker: 

Lisa D. Sparks, a well known small business marketing expert, has shared results generating insights to more than 20,000 business owners in the United States and Latin America.

 Through live workshops, teleseminars and manuals Lisa consults with national and international companies on starting and sustaining profitable email marketing, social media and blog campaigns. Lately Lisa started the content marketing firm, Verity Content. She leverages her expertise to help small business owners unleash their voice through blogs, emails, web content and social media content.

Event Cost: 
Members: $0 
Non Members: $25 
At the Door: $30

RSVP: http://bit.ly/FDMAContent15
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Join us on March 19th to learn how to become a LinkedIn rockstar, so that you can gain more leads in half the time!

Learn more and RSVP here: http://bit.ly/LinkedinFDMA
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On March 19th come learn how to optimize your profile and earn referrals by staying top of mind — improve your bottom line.

Why is LinkedIn so important for me?

By now, you may know your online reputation is significant, particularly with hyper-searches performed by Google or Safari users.

LinkedIn has dedicated tremendous SEO to your LinkedIn profile. If I were to Google your name, your LinkedIn profile should be a Page One result, if your profile is optimized.

The typical LinkedIn user earns more than $100k annually, has an advanced degree and is a key decision maker.

Avoid the seven sins / common mistakes others make.
Learn from professional examples of LinkedIn profiles to optimize your own, right away.

Why should I attend?

If you’re seeking clients who can pay their bill, you should attend.

If your firm doesn’t pay for Search Engine Optimization for your page on the corporate website, you should attend.

If your firm doesn’t promote your services well enough, you should attend.

If your practice is seeking personalized introductions to new clients, you should attend.

If you avoid networking events because you’re shy or cannot find the time, you should attend.

If you are already a power use of LinkedIn but haven’t monetized your results, you should attend.

Our guest speaker is D. B. Wienke, certified LinkedIn Ninja, will show you how.

Learn best practices to engage and influence your peer network for referral-based results.

A former Chief Marketing Officer and a Fortune 500 Executive, D.B. is an expert who advocates social media to engage, delight and excite a response.   Social media uses ☆ your own voice ☆ when speaking to your target customers. Learn advanced Linkedin skills from an upbeat, passionate leader who has your solution ready.
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Welcome to 2015.  

As marketers, our profession is constantly changing.  Technology has caused such rapid change that we have to constantly have to adapt to new changes. 

As your education and networking organization we are committed to helping you stay ahead of the curve. 

Join us this month on January 22, for a very special event what will provide you all the tips and trick you need to know to make your marketing plans successful in 2015. 

We have 5 speaker presentations and a Q&A set up for you. 

Web development master, Joe Palko from AmericanEagle.com will take you through the latest advances in responsive web design to have your website performing optimally on ALL screens, and discuss the latest in conversion optimization tactics. 

Karen Talavera, expert email instructor for the DMA and Synchronicity Marketing will help you make the most of your email marketing via email automation, Behavioral targeting and dynamic display advertising in email, web and social. 

Inbound expert Joshua Feinberg of SP Home Run will show you why the old marketing playbook is broken and help you fix it with: creating and implementing buyer personas, optimizing the full sales funnel, and how selective consumption, mobile, search, social, and cloud mandates a new buyer-centric approach.

Direct mail is still hot!  Digital direct mail is white hot!  John Irving from Direct Etc will show you how the convergence of traditional and digital methods creates “super mail” and how you can use it drive ROI. 

And more to come on SEO/SEM and Social Media resources for 2015.  

Event Cost: 
Members: $0
Non Members: $20
At the Door: $25
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Since 1872 Direct Marketing Masters have been crafting strategies to communicate directly with customers and measure the precise cost of marketing efforts and responses.
 
In this enlightening presentation, Jay Berkowitz, Author and CEO/Founder of www.TenGoldenRules.com, who first certified in Direct Marketing in 1987, will expose the Digital Marketing Secrets developed by Direct Marketing Masters. Mr. Berkowitz, always a favorite of DMA audiences, will utilize his engaging style to dissect each digital marketing strategy and share immediately useful tactics that you will be able to use for your business.
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Are you joining us tomorrow?

http://buff.ly/ZqbK2U
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Lessons Learned Redesigning Our Logo http://buff.ly/1otjmY8
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