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Why Twitter helped keep the #mbta from going completely to hell, and other social media lessons from Boston's horrible winter.
Boston is covered in snow, but marketers are making it work for them in some interesting ways.
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LinkedIn's targeting is a much different beast than any other social network's targeting. Learn how to tame it with a guide from +Alicia Antoniolli.
Get started with LinkedIn targeting by learning the different options and which will work best for your campaigns.
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Instagram, mobile help FB stocks hit record high.
Facebook Inc. shares rose to a record as the social network caps a year in which mobile advertising increased and marketing initiatives expanded with applications and video.
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Last-minute holiday tuneups for your Facebook campaigns? Learn how new reporting tools can help.
Chances are you missed the new reporting features on Facebook. Learn how to use them for quick optimizations.
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Facebook achieves video milestone vs. YouTube...
Facebook page owners uploaded more videos direct to Facebook than posting YouTube videos for the first time ever in November.
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Good, visual breakdown of Facebook's acquisitions over the years.
Facebook has spent billions acquiring companies over the years. Here's what it bought, and why.
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Have them in circles
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+Hanapin Marketing's Kristina McLane shows how Google Analytics can reveal true value in Facebook ads. Learn how.
Facebook Ads and Google Analytics are a match made in heaven. Learn how data from multi-channel funnels can show you true value and help set your budget.
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Thinking of taking the plunge into mobile app install ads? This will help you get started.
Looking to get started with Mobile App Install Ads? This guide will help get you off to the right start. Read more.
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B2Bers, we're looking at you.
LinkedIn is a great opportunity for B2B advertisers to reach their audience. Not using it? Here's why you should.
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Facebook holiday campaign performance is in the spotlight on Inside Facebook...
Black Friday and Cyber Monday are two of the largest annual sales events. Digital marketing agency 3Q Digital analyzed the performances of Facebook advertising campaigns for two of their clients during this period — a leading children’s educational toy subscription service and a leading online jewelry supplier.
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3Q Digital Sr. Director of Social Dayna Moon breaks down data from Black Friday and Cyber Monday Facebook campaigns. In the crosshairs: mobile traffic, performance by targeting type, and most conversion-friendly times of day.
Mobile traffic has surpassed desktop, the challenge of performance at scale persists, and lookalike data highlight Facebook's 2014 holiday ads. Read more.
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Need to catch up? Check out our best from last month.
Learn about video ads, FB best practices, killer targeting, and more in the roundup of our best posts from October 2014!
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Have them in circles
72 people
OpenMoves's profile photo
Franziska Senn's profile photo
Benoît Abdul-Aziz Bassène's profile photo
Robert Brady's profile photo
Hussein M. Dajani's profile photo
Boyko Boykov's profile photo
CPA Engineered Solutions Ltd's profile photo
Matt Dunn Light Warrior's profile photo
Yannick De Bièvre's profile photo
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Facebook advertising insights and expertise from industry influencers