Profile cover photo
Profile photo
Fay Feeney
336 followers -
Risk for Good, an advisory firm equipping CEOs to accelerating the boardroom.
Risk for Good, an advisory firm equipping CEOs to accelerating the boardroom.

336 followers
About
Fay's interests
View all
Fay's posts

Post has shared content
Proof social media can bring return on investment if done well... And that was 2013, wonder what the number if now. 

In an early sign of success that social media can be monetised, Commonwealth Bank of Australia revealed that it has made nearly $1 million in revenue by intercepting potential customers’ life events on Twitter. [...]

“These are people who express dissatisfaction with competitors and post something like “I’m not happy with my bank anymore” and we pick that up and capture the trend and go straight in and say “we’re here to help, could we offer you a better alternative to your current bank?”
Wait while more posts are being loaded