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Fat Eyes Web Development
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SMART WEB DESIGN: CONNECT TO THE WORLD WITH MORE AUTHENTIC, MORE EFFECTIVE COMMUNICATION
SMART WEB DESIGN: CONNECT TO THE WORLD WITH MORE AUTHENTIC, MORE EFFECTIVE COMMUNICATION

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Fire Up Your Collaborative Spirit In Your Work
What Do We Mean To Each Other?

The art of collaboration has its origins built in to being human, woven with an awareness of how important we are to each other; the natural interdependence that exists between people and all the systems we create and are created by. Vitalize your ability to join forces, team up, listen and act upon the ideas of others. Share effort. Step back and let someone else lead and then trade places.

True collaboration benefits all involved and ripples outward. Identity. Collaboration. Everyone matters. Ubuntu.

Post written and shared by +Gina Fiedel for +Fat Eyes Web Development

#CollaborativeSpirit #Collaboration #CreativeMarketingBlog


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Creativity, Process & Creative Process At Work
Binding Threads

Creativity and the creative process are recognized as sterling motivators and known to be critical factors in much if not all of the work we do. Yet even though there are theories and explanations of how they are understood to function, they’re still rendered somewhat invisible, lurking quietly waiting to be uncovered, illusive and undefined in many cases. Their life and breadth is both conscious and unconscious and that may make them difficult to track, define and to power up. Especially to those not trained in creative disciplines. But uncomplicated, basic processes can also lead us to creative thinking no matter what our training has been.

Here’s what got me thinking about this- I asked myself recently what it is that I love most about the simple activity of work and combined with that the work of creating content, one of the more tangibly creative activities that engages me in my job. Also my work with clients on tapping into their creative thinking for their website content has me thinking on this.

The answer to my personal question came with a realization that it’s basic process and not only overtly creative process that teases me forward with a craving to do more, to work harder and more effectively. It quite literally makes me want to work to know, in advance, that I will become engrossed in process once I begin. Its beguiling, preoccupying charm is like a carrot tempting a hungry rabbit.

Post shared by +Gina Fiedel for +Fat Eyes Web Development

#Creativity #CreativeProcess #Process

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Fat Eyes Web Development Has A New Website
Put On Your Dancing Shoes & Let’s Dance Because This Cobbler’s Children Finally Have Some New Ones

It’s with great pleasure that I announce the newly designed Fat Eyes Web Development website. We’ve been at it for quite some time and now here we are! Launched. Ta da!

We are in the business of marketing businesses, non-profits, individuals- by way of the web; web development and web design. Visual communication and the communication of language. Demonstrating identity and answers, information, solutions. It is a commercial endeavor and it is an art. It is a means by which we promote the work and dreams of others.

For this project, that communicates our identity and how we join with our clients to communicate theirs, we let our creative vision lead the way and allowed for a true collaboration wrapped in the art and thought that we each brought to the table. We constructed a site that includes and incorporates our multi-dimensional selves. Who we really are.

Handmade evidence leaves a trace, shows itself, materials of physical process, transparency and intention. The pieces and parts that go into a project, any project. Central themes and satellite themes.

We think, we consider, we produce.

An image we see all the time on the web -mechanical representations of dots joined with the lines that symbolize global connection. We thought it would be cool to make an overtly handmade version of it to suggest our joined humanity, our individuality, human imperfections and all that we each bring to the environment of the web. We explored that theme in its potentiality. And then there’s the sky, the place we gaze up towards. The compass, a symbol of direction, locality, our context and respective North Stars, following the paths we construct for ourselves and the recognition of others along the way. A crow escorts us. We make stuff.

We had a blast. We hope you enjoy checking it out.

http://www.fateyes.com

#FatEyesWebDevelopment

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Learn To Infuse Your Business Identity With Your Personal Brand
It's More Important Than You May Think

Starting from scratch when conceiving who your business will be and how your personal brand fits into the picture, developing its business identity (and in parallel, your online identity), can feel like this. Dropping a tiny marble into the sea from a plane and hoping it will roll up onto the sand at the beach from where you took off.

Not only that but hoping it will happen while you’re watching and that its bright colors will make it easy to spot from the air. Impossible.

But we all know that it’s not because, well, the world is made up of businesses that have clearly defined identities. Their personality, good qualities, values and value are readily apparent, their brightness easy to spot from a distance. Everyone starts from somewhere. They had to have a talent for mining those qualities and bringing them to the surface (or the beach).

That’s the fanciful way of saying it’s hard to start a business and settle into its personality - to grow its character. It’s even harder to commit to and follow through on making it genuine to who you really are and will be as a business and then to continue doing so regularly. No matter the size or stage of development.

The origin of this article and the original version of the story I have written within it comes from a share I wrote for a +David Amerland Sunday Read a couple of weeks ago.

Post written and shared by +Gina Fiedel for +Fat Eyes Web Development

Pre-remixed photo: Copyright p_saranya iStock

#PersonalBranding #BusinessDevelopment #CreativeMarketingBlog

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Don't Under Estimate The Power Of Your Company Narrative

How readily can you describe your company and its place in the larger context of your community or industry?

Your best response to that question, the most carefully thought out and deeply authentic, is not always within easy reach, even though at first it sounds pretty much like a simple question. The declaration that hits home most effectively will carry you into the future. It will connect you most powerfully with your customers. Yet it might be a little bit buried under the surface and you may have to do a little digging to unearth it.

Post written by +Gina Fiedel for Fat Eyes Web Development

Pre-remixed photo: Copyright Devonyu (iStock)

http://www.fateyes.com/reveal-company-narrative-and-shared-purpose/

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Schema and Its Relationship To Serendipity & Creativity
A Triad You May Not Have Considered

How do Schema or more specifically, Schema Violation, Serendipity and Creativity join forces to affect your digital marketing efforts and your business on the Internet? You might be surprised to learn the answers to that question.

There are mysterious and powerful forces at play underlying what we notice on the surface of things. Like some gravitational pull or thrust forward to unforeseen events, connections and productive detours, their momentum can be unrelenting. Examination reveals that they might be harnessed and utilized and it multiplies when we comprehend their relationships to each other. For instance…

To make sense of the world, we organize internal information and knowledge to understand and engage with our environment. As a natural part of our ordinary existence our brains create categories and relationships, units or patterns of thought and behavior; preconceptions that act as our cognitive building blocks in every situation we encounter. These shortcuts constructed from our past experiences for present and future experiences, for interpreting, systematizing information in our environment are called schema. When referred to in psychology and cognitive sciences they’re called social or cognitive schema. In Internet terms, simply “schema”.

But what happens when there’s interference or unexpected change in the structure of the information? When these linked mental representations, the cognitive framework that describes and predicts our environment, place, people and events, are inconsistent, in violation or discombobulated in some way, we are left to make sense out of nonsense. Things appear illogical. Topsy-turvy or like the image in a funhouse mirror, hard to grasp. It can be displacing. Disquieting. This is known as a Schema Violation or Schema Inconsistency.

When schema is in violation, the expectations we place on the world are thwarted and we don’t know how to respond to incoming stimuli. It may seem like a bad thing. But it doesn't need to be. Actually, it can be a rather good thing. We can learn from it and make it work for us. It’s an opportunity to capture and boost creativity and its kin, serendipity. Each of them have a role in your experience online.

Post shared and written by +Gina Fiedel for +Fat Eyes Web Development

Pre-remix photo credit: Copyright iStock: 13460889
#schema #serendipity #creativity #schemaviolation


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Optimize Your Odds For Serendipity
Plan For Randomness

Are we familiar enough with the nature of serendipity that it becomes wallpaper we don’t notice much? Is it loitering on the sidelines taken for granted, surreptitiously nudging us to not move on and put our attention elsewhere? To other phenomenon, strategies? When we consider personalization in search and the semantic web serendipity is ever more critical.

Have we forgotten to really pay attention to this mind-bending, life and work-changing thing that’s rich and complex enough to be one of the ten most difficult English words to translate? That would be a shame.

http://www.fateyes.com/serendipity-optimize-your-odds-for-it/

How Do We Safeguard Our Odds?

Serendipity is to be cultivated. Invited. Innovation comes from maintaining flexibility. Too much order closes doors. Limits the possibilities available. Thus we get the urge to move into ideas like (un)strategy and (anti)discipline just to go against our own rigid tide.

Serendipity is the underground original disruptor, the thing that is always quietly, just barely hiding out in our peripheral vision waiting for the moment it can present itself and throw us off guard, surprise us. Hand us something new and unexpected. Make us scratch our heads in happy wonder.

It will turn nothing much into something that feels like a charm, arriving at fruition. It disrupts because it cannot be tamed. If we took it out of our equations, things would flatten out, lose vitality and we would be missing something crucial; one of the best things we've got lingering around waiting to happen. That thing that feels like magic. Are we forgetting to notice and taking it for granted?

http://www.fateyes.com/serendipity-optimize-your-odds-for-it/

Post written and shared by +Gina Fiedel for +Fat Eyes Web Development

Pre-remix photo credit: Copyright: Gajus

#serendipity 

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2015 On Our Blog
Year Review

Blog articles, after they are written and published become like old friends. We get to know them well. Even so, there’s a different feel to putting them all together and perceiving them as a group.

A blog year in review. You’ll find the links to each article written in 2015.

http://www.fateyes.com/a-blog-year-in-review-written-in-2015/

#blog #YearInReview

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Strike Balance With Your Website Objectives
Through Clear Purpose & Consideration
 
For a website that’s been thoughtfully planned, there will be meshed and interdependent objectives woven to create a well-purposed, well-functioning whole. It can seem that some website objectives are at odds and small business owners or those charged with overseeing the development and design of a website often grapple with this.
 
It can be challenging to strike a productive balance between communicating who we are and creating a user experience that will attract (even delight), serve our customers. And fulfill our business needs in order to generate necessary conversions and reach our goals. After all, what good is a website if it doesn’t deliver what a business needs it to? The intent is to find the balance that supports it all.
 
There lies somewhere a perfect knitting together of intentions, goals and service. The question is always where and how to find that sweet spot. The just-right balance. And that’s going to differ for each business depending on your objectives for the performance of your website and your identity and industry.
 
To read: http://www.fateyes.com/strike-balance-with-your-website-objectives/
 
Post written and shared by +Gina Fiedel for +Fat Eyes Web Development 
 
Pre-Remixed Title Photo Credit: iStock Copyright: styf22
Re-mix by Gina Fiedel
 
#webdevelopment  #websiteobjectives #webdevelopment

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The Art Of Conversations For Your Business
What Do Your Customers Need That You Have?

Hint: It's not all in your product or service. It's also in your communication.

Every conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync. There’s giving and receiving, quiet and sound, listening and speaking; a back and forth, an interweaving of impulses, excitement, connection. Or no connection.

We want to answer the right questions and solve the right problems - the ones that address our customers and clients biggest concerns and to be able to respond to their most pressing needs. It’s the most efficient and productive way to seed and develop lasting relationships and the right way to do business. Learning increasingly more about what those questions and problems are is a task we’re continually engaged in; an everlasting quest to know who we’re serving better and better. We are compiling our arsenal of answers and solutions at all times. It shows up in our content and on the fly.

We talk, we write, we get in front of a camera, we produce content for ours and others’ websites and blogs, social channels. Those are all opportunities to demonstrate the answers and solutions we perceive and deliver. There’s no shortage of opportunity, but there’s nuance and subtleties all along the way. And what about the one-on-one conversation?

What do we do when one of the golden moments we’ve been waiting for arrives?

When we have their attention....
Please click through to continue reading: http://www.fateyes.com/the-art-of-conversations-for-your-business/

Post shared by +Gina Fiedel for +Fat Eyes Web Development 

Pre-Remixed Title Photo Credit: iStock Copyright: LorenzoPatoia
Re-mix by Gina Fiedel

#conversation   #businessconversation   #artofconversation  
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