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Fast Company

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"It's a platitude and an aphorism both that you should always trust your instincts. But it's constant and constantly tricky work to find the right balance between designing and building exactly in the direction of my personal delight (on the one hand) and optimizing for the broadest audience possible (on the other)."
John Underkoffler believes "designing and deploying radically more capable UIs is one of the most important things we can do today."
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"There’s a fuzzy line between empathy and exploitation."
Campaigns that try to make you walk in the shoes of those less fortunate than you can be powerful, but they carry a big risk of exploitation.
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Food waste is the cause du jour.
Rude Food serves exciting and accessible meals made from salad bar leftovers, blemished bananas, and other would-be throwaways.
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"They need to craft a compelling story to make people care."
In this series of updates from an unusual whistle-stop tour across the U.S., meet young innovators who want to change America's future.
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If you try these ideas yourself, one each day of the work week, you'll have almost a month of options to help spark creative thinking:
Everybody gets stuck. Here's how some of the most innovative thinkers in business get themselves out of mental ruts and generate new ideas.
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Are you concerned about GMOs?
Fast food chains are trying to give their brands a healthier image, without actually making their foods healthier.
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Eliminating GMOs from their menues would have been the smarter move. This way they do what fearful CEOs always did and do: Change as little as possible to remain successful amd to keep numbers stable. That's however the way it does not work!

As for hiding 'the real issue', they do get a clear NO from me. Big is beautiful in America and so BIG Pizzas are better than small ones and five Tacos just seem better than three given the fact that you read everywhere how little nutrients Fast Food contains. So better serve Big because a 'Small Mac' would only sell by the dozen per order.... which makes me wonder about a Mini Mac Box with six Burgers in a Chicken-Nugget sized box.....

In any way, the customers overeating is not something to blame the Fast Food chains for. Supermarkets also let people purchase huge quantities of whatsoever! If they are to blame then government would have to start food rationing. The rest is consumer choice. As long as they do not claim their food makes for a healthy diet if you go there every day they do not do false advertising.

Indeed artificial flavours gone people might order MORE because MORE taste is better......
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As we move back into cities and homes trend smaller, furniture companies are considering more multifunctional pieces that might helps us break the mold of that old couch, loveseat, coffee table combo.
Mosaico imagines modular furniture that reassembles at will.
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"I didn’t know that women cared if what they were watching was created by a woman or based on a true story. The answer is overwhelmingly that yes, they care. They just hadn’t been given the option."
Can Lena Dunham, Lisa Kudrow, and Jill Soloway help the growing lifestyle brand go there?
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What different personality types need to be able to work effectively from home:
The trick to being successful while working from home is understanding how to work around your personality preferences.
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Telling someone else about what you hope to achieve can change the game:
Setting goals can be fraught with stress and guilt if you find you can't meet them. But pushing them out to a community is a game changer.
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Can this really be done?
Rochester, Minnesota, is home to the world-famous Mayo Clinic. Will an ambitious new project make it a global medical-tourism destination?
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The future.
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"He called me up and said, 'Hey, you know, we're doing this thing at Google now, we got acquired. I can't really tell you what we're doing, but I think you're really going to be excited about it." The mystery project that Lockheimer joined Google to work on in 2006 is now by far the world's dominant mobile operating system:
The engineer in charge of Google's operating systems says they're both similar and differentand add up to an overarching vision.
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This is an interesting read. I still believe that we'll see a merger of Android and Chrome OS sometime in the next several years. Developers are already working on bringing Android apps to Chrome OS devices. Perhaps hardware limitations continue to make the two separate OSes make sense, but I don't think that will last much longer.
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Written for, by, and about the most progressive business leaders, Fast Company inspires readers and users to think beyond traditional boundaries, lead conversations, and create the future of business.