One more from the "toot-our-own-horn" department: a nice write-up on the FinConMedia site about our win at the Startup Competition. Lots of people ask us what we're going to do with the money. Here's our response:
We always coach families to split income between important buckets like spending, saving, investing, and giving. That's sound advice for families and companies alike, so we're taking it ourselves. Here's the game-plan:
* 50% to spending: We have some immediate needs to address in our iPhone app, so we're going to spend $3,000 on a dedicated iPhone development resource right away.
* 16.6% to saving: You never know when that next unanticipated expense is going to pounce! $1,000 is going in our "Emergency Fund" for the next thing to hit the fan.
* 16.6% to investing: Smart investing often entails having "dry powder" available to jump on an opportunity. We're parking $1,000 to deploy on the next serendipitous growth partnership that comes our way.
* 16.6% to giving: FamZoo's "secret ulterior motive" is to jumpstart the lifelong habit of philanthropy, and we like to walk the talk in this department too. We favor charitable missions that are tightly aligned with our own. That's why we're donating $1,000 to the fledgling Plutus Foundation to help bring financial capability to those who need it most.http://www.finconmedia.com/famzoo-and-tickertags-win-first-annual-fincon-fintech-startup-competition/