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EyeSee Research
14 followers -
Eye tracking and facial coding worldwide
Eye tracking and facial coding worldwide

14 followers
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Can facial coding predict the viral effect of online commercials?

http://eyesee-research.com/blog/want-go-viral-use-facial-coding/

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Are Tweets with emojis more effective at driving higher engagement and attention than without emojis?

In order to quantify and measure the impact that custom emojis have on the effectiveness of promoted media on Twitter, EyeSee Research conducted online eye tracking research and facial coding study followed by a survey. Read more below:

http://eyesee-research.com/blog/branded-emojis-increase-ads-attention/

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Amazon is seriously working on its digital dominance strategy

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Facebook is about to launch the brand new thing - header bidding

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Shout-out to Nike!

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The beer merger of the century: +AB InBev News+SABMiller Merger. Some portfolio thinking by the EyeSee team.

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E commerce battle is about to begin

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Invisible CTA's aren't calling for action ;)

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Facial coding -> be sure that you're tapping into right emotions
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