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"There's no getting around it, if you're planning a complete site overhaul it's going to have a big impact on your #SEO work. A site migration is a significant project and as such should be carefully considered and planned.
Below we have a checklist of the necessary steps required for a migration plus further specific explanations of what that work might entail."
In a nutshell
Take Full Crawl of Old Site.
Export List of All Pages of Old Site with Links.
Export List of all Pages Shared on Social Media.
Export List of All Pages Currently Indexed by Search Engines.
Create URL Redirect Map.
Generate .htaccess File Encapsulating all required Redirects.
Make and Keep Backup of Old Website.
Prepare a Robots.txt File for the New Site.
Prepare an XML Sitemap for the New Site.
Launch and Post Launch
Ensure Crawler access.
Ensure Webmaster Verification Codes are Live.
Check Robots.txt file is as expected.
Check that your redirects are 301s and are working as expected.
Upload XML Sitemap to Search Engines.
Ensure that the live site doesn’t show Soft 404s.
Check #Google and Bing Webmaster Tools for new Error messages.
Check Cache for important internal pages.
Read the full article here: goo.gl/o6h9kj
#webdesign #webdevelopment #seotips #digitalmarketing
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