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EXHIB-IT!
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show smart. grow smart. stand apart.
show smart. grow smart. stand apart.

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You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show.…
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During the initial discovery meeting, there is a sense of excitement that resonates through attendees.  Also as a salesperson, we are excited about a new opportunity. The client feels something different though. They may be excited for different reasons,…
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Summer is a great time to expose your brand to a whole new customer base. From fairs and festivals to sponsored community events, outdoor promotional spaces can be either drab or fab depending on how they’re designed. Check out these five easy steps to…
EXHIB-IT! Marketing Blog
EXHIB-IT! Marketing Blog
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Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client’s needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and…
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When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too…
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Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching…
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The 11th Annual B2B Expo, New Mexico’s largest Strategic Networking event & Business-to-Business Expo, was a huge success last week with a packed house of 920 in attendance. This year we used Addmi’s new Technology App, making it easy to track attendance…
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Regardless of what you may have read, cell phone charging stations are not lead-generating magic beans. However, if you already have the three trade show essentials nailed down — that is, (1) great branding and booth design, (2) friendly, knowledgeable…
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Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel.…
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As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the…
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