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Your professional Digital Marketing Agency in Cyprus
Your professional Digital Marketing Agency in Cyprus

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The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract prospects and clients:

Develop a cliffhanger

Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending of each video should make the viewer want to watch the next one find out what else you have to say.
Publishing schedule

Instead of creating a video and publishing it whenever it’s ready, consider how the video slots into your overall marketing strategy. A video campaign should be part of a bigger strategy that has clear goals, such as encouraging new sign-ups for a webinar, download a free Whitepaper or book a consultation. Plan supporting content marketing and social media activities to stay top of mind with people who have viewed your video.
Micro videos

You don’t need to hire professional actors and rent video equipment to produce a three-minute video. Micro-video apps shorten videos to less than ten seconds, making it ideal for sites like Twitter and Instagram where people can re-share your content.
Make it about the story, not the sale

Your video needs to tell a compelling story, not sell a product. Videos that get people talking and laughing aren’t product demonstrations or a showpiece about your brand. Think about the desires and needs of your target audience and create an emotive video that speaks to what they think, believe and feel.
Show people, not products

Product demonstrations are often a great idea, but consider how you can tell different stories about your brand. Maybe your target audience would be interested in seeing who your product developers are, or seeing what the social media manager looks like and what they think about the brand’s online following. Use video marketing to humanize your brand a build a better report with customers.
Have follow-up content

You never want your video to simply fade to black, leaving the viewer with a blank screen. Always have a recommended video to watch next, or a link to a whitepaper that the viewer can download, or a link to a newsletter signup. If the viewer wants more information about you, then you should be armed and ready to give them the information they need.
Take risks

Marketing puff in any form doesn’t spread online. Whether you’re writing content or creating videos, be bold and daring. Video marketing campaigns pay off when you’re willing to be less conservative and more creative.
User-generated content

One of the best ways to engage with your target audience is to invite them to become a part of your campaign. Instead of spending the time and effort creating your own video content, put your customer behind the camera by inviting them to create and post a video. Offer a prize for the best video.

Another great strategy is to offer rewards for video testimonials. Today’s digital natives are always looking for social proof before they invest in a product. They do their research online and make sure they are getting real reviews from real people. While a written testimonial could easily be uploaded by a brand, a video of a person explaining how they use the product or why they’re happy with it can have a much bigger impact on potential customers.
Optimise for search

When people think about Search Engine Optimisation, they usually think of content and meta titles. There are many ways that you can use SEO to your advantage with video marketing as well.

Do keyword research before you upload your video and make sure you have the right keywords in the video title. Remember to write a compelling video description and include relevant, high-impact keywords in the description as well. To get people clicking back to your website and blog, be sure to include the URLs of your website and blog. Ask viewers to subscribe to your YouTube channel at the end of the video.
Consider where you post the video

A video on your website is great, but be sure to also upload it to Facebook and YouTube. Not only will this increase the number of people you can reach, but it also ups your chances of getting picked up in search results on these popular websites.
Call to action

A compelling video will grab prospects’ attention, but make sure there’s a call to action in the video. Whether there’s a coupon code on your site or a promotion at your local store, tell people what they need to do once they’ve watched your video.
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Thinking of  -or already - running a BigCommerce based eshop in Cyprus? EworksWSI is a BigCommerce Partner in Cyprus and provides exyended support to have your BigCommerce ecommerce at full potential.
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How much mobile data will you buy with a 30€ contract in Europe? Not really surprisingly Cyprus is coming last in this study.
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These days, if something doesn’t happen instantly and on-demand, it doesn’t happen at all! In a survey conducted by Constant Contact, it was reported that 75% of smartphone owners are likely to delete emails that are not easily read on their mobile devices. A huge portion of our population reads their emails from their smartphones or tablets. However, many brands fail to cater to the on-the-go consumer with mobile friendly email campaigns.
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Your Big Ideas are Powered by Eworks WSI:
Your business in Cyprus isn’t just a place to work. It’s an idea brought to life with great execution.
You know your market is changing, because the world is changing. And you know you’re ready to reach more of the world with your idea. With your business.
We are WSI and we believe in the power of an idea. We understand that ideas change the world and we know how to leverage the power of the internet to help you do it.
We’re a global digital agency who celebrates entrepreneurs and business leaders like you, and we, along with our partners, change the world everyday. Yeah, we’re pretty well connected.
We’ve been around for over 20 years. That’s like 140 dog years. Or in internet years, it’s forever.
We know that your business should have the same resources as the big guys. Like a Swiss Army knife, we have the tools for a business of any size, with everything you may need now, AND what you might need later. Without having to take what you DON’T need.
Your business started with a great idea and your hard work. Now it’s time for us to work hard to make your great idea... a great BIG idea.
We simplify the internet.
Eworks WSI Cyprus
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WSI Digital Marketing Mix
Are you concerned you’re not achieving the best online results for your business?
Are you overwhelmed with the seemingly limitless choice of digital marketing options?
Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.
The following best practice digital marketing methods will generate growth by building on four key areas of focus; insightful market research, effective customer acquisition, value added communications and lasting brand loyalty.
1. Your starting point should be to evaluate where you are now, and then to plan your strategy.
2. Now you have your digital marketing blueprint, you can assess the effectiveness of your existing web presence, so you can start attracting your target audience through a program of Constant Content Creation.
3. The next step is to promote your content across the search engines with Adaptive SEO™.
4. Paid advertising can also get your message seen in the right places, by the right people at the right time.
5. Social Media is key to engaging with potential customers, as well as managing your online reputation.
6. Now you’re ready to convert visitors into leads, and leads into customers using a combination of marketing automation processes that do the heavy lifting for you.
7. Finally email, which is still a very cost effective marketing medium for achieving more sales and building brand loyalty.
Each part of your digital marketing mix is brought together by a routine of monitoring, testing and improving.
By using the right combination of tried and tested, best practice methodologies we have talked about in this video, your local WSI Digital Marketing Consultant will bring global expertise to your market, developing a marketing blueprint that will drive results for your business.
WSI’s extensive network of experienced marketers means each local WSI team is well equipped to apply their knowledge of the most beneficial online trends, techniques and technologies to grow your business.
So if you would like help achieving the perfect digital marketing mix for your business, get in touch today.
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