It's a very Google-like "sneak in the back door" method. Also the only one you can sneak past iOS's restrictions.
Amazon's getting aggressive. Not content with going for the tablet market with their Android powered Kindle Fire tablets, they're now setting up shop in enemy territory. The release today of an HTML5 web based store for the Amazon Music Store to be accessed from an iOS device is aggressive and a win/win situation for Amazon.
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