January 30th 2013. That's the date when Research in Motion will show their hand. The company that was once the cutting edge in messaging has been forced to go all-in. Against the market share might of Android, the svelte attraction of Apple, and the financial muscle of Microsoft, RIM have just one more shot at the consumer marketplace for smartphones.
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- I somewhat agree about Blackberry but don't see why you reference Microsoft as something to beat. I suspect you could search-replace for RIM/Blackberry in that article for Microsoft/WP with about as much meaning. You know the stats better than I do so I won't try to quote any, though I note that you didn't either.
I particularly found it interesting to swap terms in the following passage:
Unlike RIM, Nokia decided to partner up with a larger ecosystem rather than go it alone and update their operating system. That offers a lot more potential if success can be achieved, but it opens up Nokia to significantly more risk.
Except that on mobile it was already Nokia who had a larger ecosystem than Microsoft. And I'd contend that Microsoft's behaviour to developers across multiple platforms has been inconsistent and incoherent for many years now. Admittedly that might have described Nokia too.Nov 15, 2012