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Nokia's decision today to release the modelling files to allow 3D printing of the back shells of the Lumia 820 is an interesting move. Not only does it endear Nokia to the 'physical homebrew' community of 3D modelers, and portrays Nokia as a forward thinking and innovative company (a vital asset as they continue their return to smartphone relevancy), most importantly it's going to let them see what the hacking community can do with this basic design.
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Amir Ridwan's profile photoEwan Spence's profile photoSalim Fadhley's profile photo
 
It's not going to make any difference to Nokia's WP phone sales.
 
Much like Red Bull sponsoring a hang glider won't help sales of fizzy drinks? Association and how your brand is thought of is important, and contributes. This puts Nokia in amazing stead in some communities... as long as the follow through now.
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