Who gets to define the tablet space for large-screened tablets? Apple's Tim Cook had a chance with the iPad Pro, but it looks like Microsoft's Satya Nadella has a stronger claim with the Surface devices showing increase growth and sales during 2015.
Recent studies show that Apple has not been able to increase its share of the tablet market. The launch of the iPad Pro offered CEO Tim Cook a chance to define large-screened computing to Apple's advantage, but he has not made the best use of that opportunity. Instead it has been Satya Nadella who has delivered.
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