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Evy Wilkins
Works at UNYQ
Attended University of Minnesota
Lives in San Francisco
286 followers|49,775 views
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Evy Wilkins

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It's big. It's purple. It will change the way you think about #video  for business. Download my latest publication: Demystifying Video for the Modern Organization.  

Based on what I've learned from  +Vidcaster customers, the contents explain how to take an integrated, goal-driven approach to your video strategy, no matter if it’s for:

- Marketing & Sales
- Customer Success
- Recruiting Talent
- Training & Development

Get inspired & measurable :)
http://blog.vidcaster.com/business-video-strategy-demystified/
This ebook show you how to get the most from business video for training, marketing & customer success by creating integrated, measurable video experiences.
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How can online video training support your business goals? Great post from +Matt Childs shares important lessons: http://blog.vidcaster.com/5-tips-building-effective-video-training-academy/ #elearning   #videoacademy  
Lessons learned from online video training initiatives by fast growing companies, powered by Vidcaster. Great tips for getting started with your own.
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We asked +3Play Media: "What are some of the more creative video marketing strategies you've seen recently?"  #videomarketing   #seo   #video   #highflyers  
In this High Flyer interview, the VP of Marketing at 3Play Media talks about creative video content marketing & how to get the most video SEO value.
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Evy Wilkins

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+Shannon K. Murphy profiles a suite of apps and services that make it easier to create professional videos on the +Vidcaster blog. Check it out! >>>  http://blog.vidcaster.com/5-video-services-simplify-video-creation-add-wow-factor/
Making professional quality video can seem difficult but there are technologies that put video production and publication at your finger tips.
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And we had to sneak in a photo of +Vincent Roux who stopped by our office yesterday to film an interview with nothing but a GoPro, a mic and his phone! 
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A great post from +Shannon K. Murphy on our blog today. There is so much you can do with your video. Check it out!
 
How can video deliver measurable marketing results and ROI? 
Here are four ways for using video to raise site engagement, improve email marketing, generate better leads & reach more measurable marketing results.
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Evy Wilkins

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Great post today on our blog. If the topic interests you, join our webinar today at 11 am PT! bit.ly/Demystify-Video-Strategy
 
Video resource libraries buoy traditional sales support by tracking visitor behavior, answering frequently asked questions, keeping prospects on your site longer.
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Evy Wilkins

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Perhaps the best part of a marketer's job is telling customer stories. Here's a new +Vidcaster case study about how SafeNet, a global saas leader, is rocking video marketing... and measuring it. 
 
B2B software companies are investing heavily in video as a marketing medium, but only recently have they been equipped to turn their video assets into a lead generating, ROI producing strategy. In this post, we’ll share the story of how one global software company morphed disjointed video assets into a powerful marketing strategy to generate leads with video. #videomarketing   #leadgeneration   #b2b  
Learn how a large B2B software company turned video into a top performing lead source including tips to generate leads with video.
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What you need to know about creating a video gallery that works for marketing.
Here are several examples of video galleries for marketing that group video resources together to provide meaningful information and generate leads.
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Evy Wilkins

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Sharing #video   #seo  tips on +Search Engine Watch today. I tried to summarize a lot of the helpful tips and strategies I've learned recently from +Matt Childs +Kieran Farr +Jennifer Lewis +3Play Media +Shannon K. Murphy and +Vidcaster. 
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Evy Wilkins

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Check it out!
 
Join us next Tuesday for a 30-minute webinar on #video   #SEO  with +Tole Khesin from +3Play Media, Jennifer Lewis from +SafeNet and +Matt Childs from our team. It's going to be a jam packed session of great tips and examples. Bring your questions! 
In this 30-minute webinar, you'll hear from one large enterprise about how they created a unified video strategy and use sophisticated video SEO to increase traffic.
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Here's a concise plan, with tips for influencer marketing -- a project I did with +LEWIS PR and +Traackr (props to the design skills of +Dane Lyons)! 
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Evy Wilkins

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The inspiration for this post by +Shannon K. Murphy came from hearing a lot of prospects call us up when they are in the middle of a website redesign and want to incorporate video. The post proposes some very simple ways to get started using video throughout your site. We're also holding a webinar on the same topic tomorrow! http://blog.vidcaster.com/how-to-integrate-video-into-your-website-beginners-guide/
If you are redesigning or revamping your website, check out these five tips for integrating video into your website, including examples.
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Have her in circles
286 people
Jessica Beakbane's profile photo
Morgan McGuire's profile photo
Chip Shipperman's profile photo
Pierre-Loic Assayag's profile photo
Chief Marketer Network's profile photo
David Chancogne's profile photo
Douglas Sikes's profile photo
Lola Howle's profile photo
James Mowdy's profile photo
Work
Employment
  • UNYQ
    VP Marketing, 2014 - present
  • Vidcaster
    Head of Marketing
  • Traackr
    VP Marketing
  • Saygent
    Director of Marketing
  • DoYouBuzz
    US Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Previously
Minneapolis - Washington, DC - Nantes - Freetown - Copenhagen - Claygate
Story
Tagline
Marketing @Vidcaster
Education
  • University of Minnesota
    Natural Resources and Environmental Studies
  • Sciencescom
    Marketing
Basic Information
Gender
Female