Profile

Cover photo
Evo Terra
Works at Big Bounce
Attended University of Oklahoma
Lives in Tempe, AZ
4,813,244 views
AboutPostsPhotosYouTube+1'sReviews

Stream

 
Marijuana as a disruptive agent.

Legalization of marijuana is a golden opportunity for entrepreneurs. Whether or not they rock the ganj or not is immaterial. Betting on the spread of legal marijuana usage -- either recreational or medicinal -- is a smart one. 1 

I have my own idea on a weed-based business, but I'm appreciative of the quick action by the people behind airTHC. Sheer brilliance.

1. Note I didn't say _safe one, as there aren't any safe bets when the federal government could pee on everyone's Cheerios with the next vote._
4
Bella Krinkle's profile photo
 
I've noticed rental ads in Seattle trying to keep MJ users out....this new site will be welcome for vacationers. And yes, I agree that MJ could shake states up in either positive or negative ways, depending how it all will be set up and legalized. A disruptive agent is positive to those who think ahead before the future arrives.
Add a comment...

Evo Terra

Shared publicly  - 
 
Immunization saves lives. Ergo, choosing to not be immunized does the exact opposite.

If you can be immunized, do so. You owe it to the humans who cannot.

I recognize there are people out there who have no choice, and cannot be immunized. This is not aimed at them. This is aimed at those who accept the bullshit and lies anti-vaxxs spread.

Comments disabled because some asshats can not be reasoned with.
Are you up to date with your vaccinations? That’s the theme of this year’s Global Vaccination Week (Apr. 24 – 30, 2014), a big health effort by the World Health Organization. The goal: Save millions of lives, many if not most being children’s. Yes, you read that right. Estimates are...
20
3
Janessa Hall's profile photoKamilah C's profile photo

Evo Terra

Shared publicly  - 
 
Everyone once in a while, I have a wild hair to start video blogging. But I'm not dedicated enough to keep it going for any length of time.

Unlike my buddy +Clintus McGintus. He's a video blogging machine. And he love showcasing the great things to do outdoors here in AZ. Have a peek and see if it's for you!
6
2
Clintus McGintus's profile photoClintus.tv's profile photo
Add a comment...

Evo Terra

Shared publicly  - 
 
Simplified calorie counting for craft beer drinkers.

Here's my message to anyone using software like +MyFitnessPal, +Jawbone's UP, or any dozens of such services to watch their calories while drinking beer:

Don't believe it.

Though a slight oversimplification, the calories from beer come from a single source: alcohol. And when it comes to craft beer, alcohol content varies widely. While just about any 12 ounce can/bottle of BudMiloors clocks in at about 150 calories, the same size bottle of +Stone Brewing Co.'s IPA rings up 210 calories. Why? 5% alcohol by volume versus 6.9%.

So when you cap your night with a Ten FIDY from +Oskar Blues Brewery, you probably just blew by your calories for the day, because that beast pulls in 300 calories: twice what your fitness app tells you.

The good news is that I finally, after years of searching and calculating, have come up with an easy-to-remember system for calorie counting. The calculator that comes with your phone will do it for you. It's simply this:

"Ounces of beer * the ABV number (not the percentage) divided by 100, times 250 times 2.5".

For the lovely +Full Sail Brewing Company brew pictured below, here's exactly what I typed into my calculator:

12 x 7 / 100 * 250 = 
12 x 7 * 2.5 = (Thanks, +Jefferson Smith!)

That's 210 calories. 

Now, why don't the app makers use something like this? Dunno, but I freely give up any rights to the formula above. Note that it's not terribly accurate for low-alcohol beers, but I'm not convinced that beers touting 55 calories really have 2.4% alcohol. Either that, or there's more than one serving in a 12 ounce bottle. Tricksy, they are.

So here's a call, app makers: break the system. Use the formula above to give us craft beer drinkers a better handle on the calories our chosen drink provides. You have everything you need to make it more accurate for us. We just need your help in adding the code to your apps.

Or... maybe an enterprising app maker out there wants to build a stand alone device that just takes size and ABV as inputs? I'd test it on my iOS device!

#craftbeer  
12
2
Evo Terra's profile photoDaniel Curran's profile photoJefferson Smith's profile photoRicky S's profile photo
10 comments
 
We had our beers lab tested of course, Then i calculated it "per ounce" and that's how I entered it in MyFitnessPal so if someone drinks a 16oz, 22oz or anything inbtween they can just put the serving size.   Here's some more data of you want to play with it


Lager Diabla - 5.4%abv
 
Calories from alcohol
 6.31 per ounce
Calories from carbs
5.06 per ounce
Total Calories
11.38 per ounce
 
Add a comment...

Evo Terra

Shared publicly  - 
 
Moving sucks. But it's kinda fun to play Tetris with the accumulated flotsam and jetsam that surrounds me in my work space.

This is version 0.1 of my process. By December, I should be at 1.0. And by that time, the gypsy I live with will get getting itchy feet again.
19
james buchanan's profile photoKerri Marcum's profile photo
2 comments
 
Are those Sigler novels on the shelf behind you? 
Add a comment...

Evo Terra

Shared publicly  - 
 
Memorializing the first morning commute from my new place to my newish place. 10 minutes door to door. Not bad at all.
17
Don Burnside's profile photoernest cobb's profile photoKerri Marcum's profile photoMegan M's profile photo
6 comments
 
It's hot out there, +Don Burnside.
Add a comment...

Evo Terra

Shared publicly  - 
 
If a duckling is a small duck, I'm canceling my order of dumplings.

I love it when listeners from the old days remind me of funny things that I said. Not that I remember, but...
28
2
Geoff Harrison's profile photoGeorge Kozi's profile photoBeth Lundy's profile photo
2 comments
 
:-)
Add a comment...

Evo Terra

Shared publicly  - 
 
Of IFTTT and Hanlon's Razor.

If you can follow logic, +IFTTT can be a valuable tool. No programming skills required. Just the ability to think through the logic and flow of information as it passes from one service to another.

But Hanlon's Razor is always in play.

Over the last several months, I've noticed a half-dozen Twitter accounts that seem to be republishing everything that I post on Google+. You see, years ago I set up an IFTTT recipe to take my Google+ posts and post them to my old @evo_terra Twitter account. (I still use Twitter the right way, but as @evoterra.)_ Finding this solution rather novel at the time, I made the recipe public.

And therein lies the problem. People ignorant of how IFTTT works -- which takes a lot of effort, as it's very straightforward to use -- copied the public recipe, but never bothered to change out the ID from my G+ posts to theirs. As such, their Twitter feeds would automatically tweet out whatever I posted on Google+. Yes, even this post will be retweeted by them.

I discovered it this morning when one of the affected account holders sought out the help from IFTTT to fix the problem. He (quite naturally) thought his account had been compromised and (also quite naturally) assumed some malicious intent on my part. (See Hanlon's Razor.)  I jumped in immediately to help work out the problem, but he (I assume it's a he) remained a belligerent asshat (less naturally now) regardless of my assurances that I was genuinely trying to help.

Morals:

1. Hanlon's Razor is always in play.
2. Wheaton's Law is grossly underused.
2. Don't feed the trolls.

I wonder which Twitter feeds will unwittingly repost this? Let's find out!

Creative commons licensed photo via Flickr: https://flic.kr/p/bFx6o
45
4
addy runyan's profile photoElron Steele's profile photoLisa Cohen's profile photoChristiana Ellis's profile photo
7 comments
 
I've been using Hanlon's Razor on conspiracy theories for years, but didn't know it had a name. Thanks!
Add a comment...

Evo Terra

General Discussion  - 
 
I've figured out a much shorter formula for calculating the calories in the craft beer I consume. 

I'd love feedback from others who are doing something similar. And why the hell don't the  calorie-tracking fitness apps do this already?
 
Simplified calorie counting for craft beer drinkers.

Here's my message to anyone using software like +MyFitnessPal, +Jawbone's UP, or any dozens of such services to watch their calories while drinking beer:

Don't believe it.

Though a slight oversimplification, the calories from beer come from a single source: alcohol. And when it comes to craft beer, alcohol content varies widely. While just about any 12 ounce can/bottle of BudMiloors clocks in at about 150 calories, the same size bottle of +Stone Brewing Co.'s IPA rings up 210 calories. Why? 5% alcohol by volume versus 6.9%.

So when you cap your night with a Ten FIDY from +Oskar Blues Brewery, you probably just blew by your calories for the day, because that beast pulls in 300 calories: twice what your fitness app tells you.

The good news is that I finally, after years of searching and calculating, have come up with an easy-to-remember system for calorie counting. The calculator that comes with your phone will do it for you. It's simply this:

"Ounces of beer * the ABV number (not the percentage) divided by 100, times 250"

For the lovely +Full Sail Brewing Company brew pictured below, here's exactly what I typed into my calculator:

12 x 7 / 100 * 250 = 

That's 210 calories. 

Now, why don't the app makers use something like this? Dunno, but I freely give up any rights to the formula above. Note that it's not terribly accurate for low-alcohol beers, but I'm not convinced that beers touting 55 calories really have 2.4% alcohol. Either that, or there's more than one serving in a 12 ounce bottle. Tricksy, they are.

So here's a call, app makers: break the system. Use the formula above to give us craft beer drinkers a better handle on the calories our chosen drink provides. You have everything you need to make it more accurate for us. We just need your help in adding the code to your apps.

Or... maybe an enterprising app maker out there wants to build a stand alone device that just takes size and ABV as inputs? I'd test it on my iOS device!

#craftbeer  
2
Marty Fischlin's profile photoJoe Breslin's profile photoEvo Terra's profile photoAllen Huerta's profile photo
7 comments
 
+Evo Terra then you are doing it right my friend.
Add a comment...
 
My #EarthDay  selfie!

Apparently, +NASA is encouraging anyone to take part in a #GlobalSelfie. I figure you get enough of my face as it is, so here's my selfie wishing peace on Earth. Literally.
12
Ray Slakinski's profile photoDonna Mugavero's profile photoEvo Terra's profile photo
4 comments
 
Helps to remind me who I am, +Donna Mugavero.
Add a comment...
Work
Occupation
Freelance subversive. (Name the movie?)
Skills
Breaking things.
Employment
  • Big Bounce
    Chief Disruption Officer, 2014 - present
    Incubating disruptive startups to sustainable and viable going concerns.
  • Podiobooks.com
    Co-founder, 2005 - present
  • Sitewire
    VP of Media & Innovation, 2009 - 2014
  • ePublish Unum
    Co-founder, 2011 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tempe, AZ
Previously
Enid, OK - Arlington, Tx - San Pedro, CA - Cottonwood, AZ - St. Louis, MO
Contact Information
Home
Mobile
602-325-3045
Email
Apps with Google+ Sign-in
Story
Tagline
Disruption. Science. Craft Beer. Not necessarily in that order.
Introduction
Circle suggestions for me:
  • Digital publishing - Because the industry is broken. We're remaking it.
  • Science - I'm a lifetime fan with an emphasis on commercial/private space efforts.
  • Craft beer - I'm a major hophead that loves to explore new brews. Follow me on Untappd!
  • Disruption & Innovation - I make most of my living by leading innovation for a marketing firm, though I keep the huckstering to a minimum on The Plus.

MORE INFO ABOUT ME:

Since 2002,  I've made my living as a "digital business strategist". In short, I solve problems.

Along the way, I stumbled into the publishing community. First it was co-hosting an author interview show that became a nationally syndicated radio program & podcast. Then it was launching a serialized free audio books service. I was even asked to write a couple of books in the "for Dummies" series, so I have in-the-trenches experience in what it means to be an author. In 2011, I launched an author education service with Jeff Moriarty.

These days, I embrace disruption and innovation across my interests. 

Get in touch with me!
  • If you'd like to have me speak at your conference or event; great! I have experience with all sorts of public speaking, from keynotes to workshops.
  • And if you find yourself in the Phoenix area, let's grab a craft beer and swap tales, OK?
  • Circle me, mention me, or share a limited post with me. I'll see it, and we can engage. If all else fails, call me: 602-325-3045. 
Bragging rights
I come from a long line of survivors. All the way back, in fact.
Education
  • University of Oklahoma
    Zoology, 1986 - 1989
  • University of Phoenix
  • School of Hard Knocks
Basic Information
Gender
Male
Birthday
June 10, 1968
Relationship
Married
Other names
Travis Unwin