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Evo Terra
Works at ShEvo Studios
Attended University of Oklahoma
Lives in La Haut-Corlay, France
1,123,095 followers|7,108,507 views
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Story
Tagline
Disruptive, science-minded beer drinker now living the digital nomad lifestyle!
Introduction
In January of 2015, my wife and I embarked on the journey of a lifetime. We sold all of our possessions, kissed our son, family, and friends goodbye, and took off for parts unknown. Now, we're living the digital nomad lifestyle as we travel the world!

But here on Google+...
I'm one of the first-wavers on Google+. Historically, I've covered mostly three topics:
  • Digital publishing - Because the industry is broken, and the creators are re-making it from the inside out.
  • Science - I'm a lifetime fan with a keen interest bordering on obsession with commercial/private space efforts.
  • Craft beer - I'm a major hophead that loves to explore new brews. Follow me on Untappd!
  • Disruption & innovation - I make most of my living by providing digital strategies to disruptive startups and companies about to be disrupted.
But these days, I'm sharing my personal experience and travels as we traipse the globe. I've made many friends all over the world, thanks in part to Google+. It's a good time to try and meet as many of my fellow Plussers as I can!


MORE INFO ABOUT ME:
  • I embraced the web when it was young, dragging a multi-billion dollar company along kicking and screaming all the way.
  • I'm among the first dozens of podcasters, and now there are millions.
  • I'm an early adopter and vocal advocate of building businesses around the concept of "free".
  • I'm the author of 2.5 books in the "for Dummies" series and continue to indie publish non-fiction books.
  • Yes, I really did survive (and thrive) on a month-long regiment of craft beer and sausage as my only calorie source.
  • I've founded five different startups. Three in the publishing space, one in finance [shudder], and one in media.
  • If you'd like to have me speak at your conference or event; great! I have experience with all sorts of public speaking, from keynotes to workshops.

Bragging rights
I come from a long line of survivors. All the way back, in fact.
Work
Occupation
Freelance subversive. (Name the movie?)
Skills
Breaking things.
Employment
  • ShEvo Studios
    Digital Nomad, 2015 - present
  • Podiobooks.com
    Co-founder, 2005 - present
  • Big Bounce
    Chief Disruption Officer, 2014 - 2015
    Incubating disruptive startups to sustainable and viable going concerns.
  • Sitewire
    VP of Media & Innovation, 2009 - 2014
  • ePublish Unum
    Co-founder, 2011 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
La Haut-Corlay, France
Previously
Tempe, AZ - Enid, OK - Arlington, Tx - San Pedro, CA - Cottonwood, AZ - St. Louis, MO
Contact Information
Home
Mobile
602-325-3045
Email
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Evo Terra

Shared publicly  - 
 
I, for one, welcome our automated publishing overlords.

You should, too. My buddy +Gideon Rosenblatt posted this in a community focused on digital publishing. It's a worthy read for anyone generating content today. Bloggers. Podcasters. Social media mavens. You know... everyone.
 
This is a fairly in-depth look at the effects of automation in the publishing sector - with a particular focus on the impact on employment. The short version is that while employment for newspaper, book and magazine publishers is down considerably, employment for writers and editors is not

One of the key points in this article is that what's happened in the publishing sector isn't just about digitalization because digitalization is simply a means to an end, with that end being automation. 

I've a feeling people in this community will have some opinions about this piece, which would be great to hear. 
An in-depth look at the automation of the publishing industry.
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Evo Terra's profile photoGideon Rosenblatt's profile photoJhonny Marcelo's profile photoC F Majors's profile photo
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Thanks. Will check it out, +Evo Terra. I actually did a search for it earlier and followed some other links, which also led to a down site. May just be something on my end, but may also be worth checking w/ your hoster to see if there were problems. 

Then again, if I were you and traveling on a really cool trip, I would simply ignore the whole thing and have a beer or cappuccino. ;)
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Evo Terra
moderator

Open Discussion  - 
 
I think I just called a nobody...

... and it was mostly deserved. And if nothing else, it's a good reminder that, to many, you are what your Klout score is.

Today, I stumbled across a private opportunity to those of us in the travel blogging space. The offer was simple:

"We are excited to offer complimentary tours to bloggers traveling in [big city]."

Excellent news! I was traveling to [big city] in just a few short days, and I had a few hours to kill. While I'm not big on the tour scene, it might be a nice way to spend the time, rubbing shoulders with the industry and all. So I messaged the provider, and received a prompt reply:

"Thanks for reaching out. Unfortunately, your blog while very nice, doesn't meet our requirements for a complimentary tour."

:-(

Did I read the initial offer incorrectly? I mean, this was a closed offer to travel bloggers, posted in a forum where only pre-vetted people could see it. It's not like this was a Craigslist ad or anything. So I asked -- very nicely -- what requirements they were looking for. Not to game the system, but to understand why I didn't fit. 

He responded with "No trouble at all. We are looking for sites that have a strong social following and/or pagerank, medium DA and PA. Your site has no rankings really, and the social media following is low."

For those uninitiated in the arcane knowledge of [shudder] SEO, DA = "Domain Authority" and PA = "Page Authority". You only need know that higher = better, and brand new sites (like my newest project) start out very very low.

So... ouch. Here I am, a guy with his own Wikipedia page and over a million followers on Google+, and I'm relegated to plebe status. Ouch! It's a good thing I have a rock solid self image. :)

But back to my point: You are, to many or at least some, judged by stats. Keep that in mind, and make sure that building momentum is your first priority. You can make money later. Maybe. :)
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Ralph Lavelle's profile photo
 
"I think I just got called a nobody..."

Well, by that criterion, I'm a sub-nobody. One day, I hope to be a nobody...

Yeah, I don't even respond to those things - I'm not on their radar. That boat sailed a while ago. I'm doing this for me. Sour grapes? Probably!
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Evo Terra
moderator

Working with photographs  - 
 
Adding Pinterest to your social strategy?

For us, imagery is essential to our brand. Lucky for me, my wife is a travel photographer, so we've no shortage of images captured along our journey.

We've recently decided to launch a Pinterest page to help us build an audience and gain exposure. She' been a casual Pinner for years, so we decided to convert her moderately active personal account into a business account. It's still early, but we're getting people following us and repinning. Not much traffic back to our site, but that's not always our goal. That, and it's early.

I've attached an article by G+ Superwoman +Peg Fitzpatrick that talks briefly about the beginning steps of working with Pinterest. And if the opening stat of how long pins "live" compared to other social content doesn't grab you, read it again.

And if you're doing a good job Pinning, place a link to your Pinterest page in the comments! 
Peg Fitzpatrick originally shared:
 
How to Build Your Brand with Pinterest

Ready to stop the random pinning and get serious about building your brand on Pinterest? Let’s look at ways that you can turn your passions into actions and build your brand one pin at a time.

In this article I’ll share how to create a strong presence on Pinterest and create a visual brand that attracts your ideal audience. First let’s tackle WHY you should be on Pinterest and then we’ll look at the benefits of Pinterest.

Why your brand should be on Pinterest

Pinterest is a discovery engine where people get inspired, find ideas, and connect with you and your pins through shared ideas and visuals. When you create your Pinterest profile and boards, you’re building a visual portfolio of the things that you love and inspire you.

You can build a solid social media presence on Pinterest by creating a portfolio of Pinterest boards that:

• Share who you are
• Build your expertise
• Connect with others that share your passions
• Entertain
• Inspire

Read the article here: http://pegfitzpatrick.com/how-to-use-pinterest-to-build-a-loyal-following-for-your-brand/

#pinterest   #pinteresttips   #pinterestmarketing   #branding   #pinoftheday  

My notification circle received an update for the post. If you'd like to be added to the circle, please leave a comment below. Thanks!
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Evo Terra's profile photoPeg Fitzpatrick's profile photoDivergent Travelers's profile photo
4 comments
 
Pinterest is huge for us. We have seen more click overs from photos with sayings and things like that then jaw dropping travel photos.
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Evo Terra
moderator

MODS ONLY  - 
 
Welcome to the new and improved community, travel writers!

Please remember the 1st rule: Post engaging content!

We've done a little (OK, a lot) of housecleaning to rid of all the self-promoting link dumps and rolled out brand new categories. Yes, we can add more, but please see Rule #1. 

Here's to the bright new world of helping each other!
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Evo Terra

Shared publicly  - 
 
The Real Problem With Spam-Clogged Travel GPCs: YOU!

(I know, I know... This little rant of mine isn't isolated to Google+ Communities for travel bloggers. And it's certainly not going to change the behavior of idiotic and/or clueless marketers. But with luck, it might just surface better communities I'm unaware of, or at least some kindred spirits?)

WTF is it so hard to keep the spam out GPCs for travel bloggers? In the last week I've explored 20+ of them, and they're all laden with "I HAVE MADE BLOG POST!" updates. No real discussions. No people helping people. No sharing of valuable information. No chance to connect with a fellow travel blogger. No sage advice for neophytes. It's just spammy, self-serving link-litter.

So... why do you belong to a spammy GPC? Sure, it's easy to join these communities. But it's every bit as easy to leave crappy communities. If you want Google+ -- or any (all) network plagued with spam-clogged groups/communities -- to get better, you need to take action.

Right now, before you do anything else, go to your Communities page. Here, I'll give you the link: https://plus.google.com/u/0/communities Go through your communities -- all of them -- and click on the name. If the first page is little but "I TYPED THIS JUST FOR TEH EVERYONES!" posts one after the other: leave it!

Your passive membership is an active vote of support for spam. Your membership increases the relevance of spam-strewn landscape. You, in effect, are responsible for perpetuating spammy behavior just because you have an inactive membership.

So stop it. Seriously. Do it today.

(And re-read my initial paragraph before pointing out the Quixotic nature of this missive. And yes, I posted almost the exact same thing to LinkedIn. Deal with it.)

Photo via Flickr: https://flic.kr/p/7bYZYR
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Cyndi S. Jameson's profile photoPeyman Goudarzi's profile photocatwoman majda's profile photobaaziz laid's profile photo
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Hi friend s
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Evo Terra

Shared publicly  - 
 
If you love cheese, rain, and castles (what?), check out the latest episode of TOTs, featuring +Matthew Turner!

And (again) I've tweaked the audio. Which I'll probably continue to do. Ah, the quest for perfection.

Link to the shownotes and such: http://www.theopportunistictravelers.com/blog/2015/3/28/beyond-bad-food-and-worse-weather

Cheers from England!
 
In the event you prefer to listen to audio on The Plus than your podcatcher of choice... here's the thirteenth episode of our show.

(Pssst, audio geeks! How does this one compare to last week's show? We're continuing to tweak the audio. Feedback would be made of awesome!)

Cheers from England!
Cousin Avi was on to something when he complained about the weather and food. But we're making the most of it while visiting York and Manchester.  
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Tatiana Catalin's profile photoRicky Potts's profile photoMegan M's profile photoEvo Terra's profile photo
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We left The States on Jan 16th, +Megan M.
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Evo Terra

Shared publicly  - 
 
Sheffield, in pics.

Man, I am terrible about sharing pics on Google+ these days. So, here's a dump of the choice ones from our trip to Sheffield. (And a couple from London.)

Maybe I'll do better in Spain?
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4 comments
 
Nice job..😎
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Evo Terra

G+ General Help  - 
 
I've an odd problem with a recently sanitized Google+ community. Neither I nor anyone else can actually get to it, though it still shows up in searches.  

And by sanitized, I mean we (and by "we" I mean "I") removed all the old, spam-cluttered categories just a day before this happened. The timing is odd, and I need a little help, as we're trying to make it into a model travel community, rather than a link-dumping ground.

Anyone up who can get in touch with G+ peeps? I've received no notifications on why it's been disabled. I'm a mod, not the owner. Thanks in advance for raising the volume on this.
 
error loading information about the community

There was a problem getting information about the community.

Well this is new... To me, at least. Here's the short version: I've been getting that message for the last 24 hours trying to enter a community I moderate: http://goo.gl/EhlzE3

It still shows up in searches: "Travel Writers, Bloggers and Armchair Travellers", and I had someone who's not a mod (or even a member) try to access it: same problem. 

Here's the longer version: The community in question, like all of the travel blogging communities on G+ and most of the travel blogging communities/groups on any social property, was flooded with self-promotional spam and link litter. Surprise! 

The owner of the community asked for help in dealing with it, so I and a few others joined. And since my reputation for being a heavy-handed moderator is mostly deserved, you can imagine what I did. With full permission from the owner and consensus of the other mods (all of them new to moderating), we enacted a pretty harsh new rule set, confirming everything that was in the spam folder (oddly enough, I received many "thanks for letting me know about my spammy behavior, I'll get better" comments), creating new categories, and deleting those that were spam filled. This happened over a few weeks.

Now, two days after the big deleting of spammy categories, I can't get in. And from what I can see, no one can get in. The timing is suspect. I don't think  the owner banned me (and again, he was onboard with the change, but could have had second thoughts, I suppose) because the other account couldn't get in. I don't think he deleted the community, because it still shows on searches and, apparently, in the preview box below. So I'm left to surmise that removing a few thousand posts by deleting spam-filled categories, leaving a 8,000+ strong community with less than a dozen posts might have had bad effects. Which sucks, because it shouldn't. 

Thoughts and suggestions? Yes, I've already filled out the feedback form. We all know those rarely get answered. 

If I killed the community and it can't be recovered, then the silver lining is there's one less spam-pot out there. But it wasn't my intention, and I was looking forward to re-growing the community as an example of quality content. So... drat.
Travel Writers, Bloggers and Armchair Travellers
Where travel writers collaborate with other travel writers.
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John Elstone's profile photoJohn R. Ellis's profile photoEvo Terra's profile photo
11 comments
 
Woot! We're back. Danielle jumped in and made it all better!
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Evo Terra
owner

» Suggestions  - 
 
error loading information about the community

There was a problem getting information about the community.

Well this is new... To me, at least. Here's the short version: I've been getting that message for the last 24 hours trying to enter a community I moderate: http://goo.gl/EhlzE3

It still shows up in searches: "Travel Writers, Bloggers and Armchair Travellers", and I had someone who's not a mod (or even a member) try to access it: same problem. 

Here's the longer version: The community in question, like all of the travel blogging communities on G+ and most of the travel blogging communities/groups on any social property, was flooded with self-promotional spam and link litter. Surprise! 

The owner of the community asked for help in dealing with it, so I and a few others joined. And since my reputation for being a heavy-handed moderator is mostly deserved, you can imagine what I did. With full permission from the owner and consensus of the other mods (all of them new to moderating), we enacted a pretty harsh new rule set, confirming everything that was in the spam folder (oddly enough, I received many "thanks for letting me know about my spammy behavior, I'll get better" comments), creating new categories, and deleting those that were spam filled. This happened over a few weeks.

Now, two days after the big deleting of spammy categories, I can't get in. And from what I can see, no one can get in. The timing is suspect. I don't think  the owner banned me (and again, he was onboard with the change, but could have had second thoughts, I suppose) because the other account couldn't get in. I don't think he deleted the community, because it still shows on searches and, apparently, in the preview box below. So I'm left to surmise that removing a few thousand posts by deleting spam-filled categories, leaving a 8,000+ strong community with less than a dozen posts might have had bad effects. Which sucks, because it shouldn't. 

Thoughts and suggestions? Yes, I've already filled out the feedback form. We all know those rarely get answered. 

If I killed the community and it can't be recovered, then the silver lining is there's one less spam-pot out there. But it wasn't my intention, and I was looking forward to re-growing the community as an example of quality content. So... drat.
Travel Writers, Bloggers and Armchair Travellers
Where travel writers collaborate with other travel writers.
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+Evo Terra Yup. I've seen it. 
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Evo Terra

General Podcast Discussion  - 
 
Squarespace and Stitcher issue fixed!

I've no idea which developer fixed the code (I had support tickets in with both, but neither emailed me) but I was able to successfully submit my Squarespace-generated RSS feed to Stitcher! 

Here's the beginning of the saga, for those who say "no, it's always worked", because no, it hasn't. 

http://answers.squarespace.com/questions/66291/how-can-we-get-squarespace-to-actually-support-podcasting

But hey, it works now, so I'm happy I didn't use one of the various hacks or workarounds. 
Technically, Squarespace supports podcasting right out of the box. They've even created a simple how-to tutorial to walk you through it. But under the hood, there's a problem. The RSS feed generated by Squrespace does not support the full, well-established podcasting (RSS 2.0) spec. So while you can
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quotidianlight's profile photoJames Parkinson's profile photoRay Ortega's profile photoTodd Cochrane's profile photo
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+James Parkinson I agree that's probably the best option right now but it seems like Squarespace might be getting close to being a solution for both web and media hosting. Seems like the feed is now good and it looks like you can insert a redirect if needed. I'm wondering what the real limits on media hosting might be. What if you get 20, 50 or 100k downloads an episode. Will it handle that, will they allow it? Can you host video? Some questions linger for me but I'd love to see them be an option. Stats can be had for free or paid via blubrry 
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Evo Terra

Shared publicly  - 
 
Oh! Science backs up our decision to sell everything and travel the world for awhile. Or forever.
 
Science says travel beats things! 

We're not ones to sing Kumbaya by the fire or preach the virtues of living the stuff-free life. But when good science comes along to validate what we're doing, we're damn sure going to share it!
You don't have infinite money. Spend it on stuff that research says makes you happy.
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The only "things" I need, outside of food and shelter (which can all become mobile) are my computer and attachments.

I have been dreaming of ways to become a 'knowmad' - a travelling internet entity.
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Evo Terra
moderator

Ask a Tech Geek  - 
 
Internet access in Galicia, Spain?

In a couple weeks, we take The Opportunistic Travelers (that's us) down to Galicia, just outside of Santiago de Compostela for about a month. We're staying in a flat with no internet connection, and I don't believe this sleepy little hamlet has community wifi enabled. 

I really don't want to tether my phone, as the data plan isn't all that fast. We have videos to upload, podcasts to edit... I need something faster than what T-Mobile provides. 

Is a little mi-fi wireless hub what I need? Should I just try and find an electronics store when I get to Santiago and buy one? Or should I look for a rental service, like the ones that hotels use for travelers who want more than the crappy hotel wifi? Who has the solution?
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Ralph Lavelle's profile photoEvo Terra's profile photo
3 comments
 
I think I'm getting the Wifvox.
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