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Evo Terra
1,545,710 followers -
Disruptive, science-minded beer drinker now living the digital nomad lifestyle!
Disruptive, science-minded beer drinker now living the digital nomad lifestyle!

1,545,710 followers
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The old Evo cautioned anyone who would listen to stay away from daily podcasting. But after doing it for about 70 episodes, I'm changing my tune. Even better -- I think a daily podcast is a great way to set your business-focused podcast apart.

But daily podcasting is hard. Is it harder than making a well-produced weekly show? Maybe? But what I can say for certain is that it's different work.

In this short episode, I break down five big things to think about:

1. Why news based isn't niche enough
2. How long it will take you to produce/publish each episode
3. Finding the sweet spot for your daily show's length
4. Choosing the right time to publish that makes your audience happy
5. Ideas on repurposing/repackaging to increase the usability of your content.
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Apparently, large tech companies and podcasting have a common foe: A "just launch it!" mentality, that has little (if any) repercussions when that which is released just isn't any good.

Because Sturgeon's Law applies to all things, this isn't a new problem. And I'm not concerned that wave of bad content hinders greater adoption of podcasting.

Instead, this episode is more about me, and the people like in the industry who have either assumed or have been elevated to influential positions.

Do we have an obligation to do something about it? And if so, how can we do it without being a dick?
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Beyond the fact that the concept of "shark jumping" by definition can't apply to an entire industry, this week we'll take a critical look at a recent post on Folio that claimed that very thing.

No, this isn't a take-down piece. Actually, I think the author makes some very good points with his contrarian article.

But that doesn't mean we can't learn from his opinion. Newsflash: It's an opinion many people share about the current state of podcasting.

Listen in to learn how you, the current or soon-to-be podcaster can avoid a few tropes and pitfalls, some of which have plagued us from the beginning of podcasting.
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If you think 600,000 podcasts sounds like a big number, imagine what number you get when you look at individual episodes of podcasts? Millions, to be sure.

While that's an arguably large number, it's not big in the world of datasets. Take the data set of "everything on the internet" (of which podcasts are a small but significant portion) where a variety of AI and well-trained humans work behind the scenes to flag content across the good-bad spectrum.

I look to the future on this episode, looking at a world where podcast content - episodes, artwork, and copy - are evaluated in a similar light, using Google's Search Quality Evaluator Guidelines as my guide.

Spoiler: if you're a business podcaster, you've got it easy. Unless you did some silly things. But you've time to fix it.
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Many podcasters struggle to figure out what to put in the outro -- the last bit -- of their show. Oh, and so we're clear: YOU MUST HAVE AN OUTRO. Seriously.

In this short episode, I'll talk about the three (and only three) scenarios to consider when figuring out what you should put in your outro:

* Being compliant with rules/regulations to keep you out of legal hot water
* Wayfinding for someone who finds your audio file "in the wild" and unassociated with your larger podcast
* Entertainment/extra content for hard-core listeners who always listen to the end

If you keep those in mind, it's a lot easier to figure out what should go in the outro of your podcast.

But here's what you SHOULD NOT put in your podcast outro. And I can sum it up in one phrase: calls to action. A call to action is important and should be put in every episode. Just not in the outro.

Listen in to learn more.
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Using a podcast as an internal communication tool isn't new to companies. But some companies are taking novel approaches to this intimate communication medium, drawing on the lessons learned from 15 years of podcasting and breaking down some long-held assumptions about privacy.

In this short episode, you'll learn two trends that are revolutionizing -- and humanizing -- the concept of making hyper-niche content for your most valuable audience -- your employees.

(Spoiler: They may not be the only ones listening. And that's a good thing!)
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Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -- is tricky because the field is constantly changing.

And with the advent of new ways of listening -- watches, cars, countertop devices -- the pace of change is happening even faster, forcing those of us who offer strategic podcast consulting services to adjust our own ideas of "perfect balance" when advising our clients on the types, format, and style of content necessary.

That pace of change won't slow down anytime soon. Sometimes, our requests seem inscrutable. After all, if the end client can't see the point of the change... why do it?

Because, if we're good at our jobs, we're thinking of the future at least as much as the present state of affairs.

Planning for an uncertain future isn't something that can be easily micromanaged. Especially when the micromanaging comes from sources less-well-versed on all the nuances required.

In this short episode, I'll make the case for using trust to ensure your podcast is set for the future. And yes, that trust flows both ways.
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Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into a whole.

That's what I mean by "atomizing" content.

There are many benefits to using atomized content for your podcast

* Assembly is a breeze.
* You not doing "all at once" work, letting you fit in small bits of time to produce content during your day (or week, whatever.)
* The atomized components are easy to syndicate in other, non-podcasting mediums to expose your content with a new audience.
* They're great for sharing on smart speakers, where shorter content rules the day.
* They may earn you a recurring spot on another podcast.

Lots of things to think about, for existing podcasters and those new to the game. And all of it is covered in this short episode.
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