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Evgeniy Orlov
Attended University Erlangen-Nürnberg
Lives in Berlin
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Evgeniy Orlov

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I say: do worry about having unique IP-Address - its about your trust!
It may be not a problem in terms of bad neighborhood, but what about your trust? Do you trust more an attorney with an own office or someone meeting you in co-working space? Thats it.
You often see SEOs or hosting companies recommending you get your own IP address and keep your web sites separate across different IP blocks, this way you don't fall in with a bad neighborhood. Truth
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Evgeniy Orlov

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Different SERP localization
Same queries from same location, but slightly different kind of location input deliver different SERPs and different local relation of query:

 - Location input with help of near, like https://www.google.de/search?q=gebrauchtwagen+bmw+near+hamburg

 - Location input with location URL parameters tci=g:1004437&uule=w+CAIQICIXSGFtYnVyZyxIYW1idXJnLEdlcm1hbnk, like https://www.google.de/search?tci=g:1004437&uule=w+CAIQICIXSGFtYnVyZyxIYW1idXJnLEdlcm1hbnk&q=gebrauchtwagen+bmw

In the first case SERP is local-unrelated (no local 3-pack), in the second case it  shows the local pack.

Strange things happen in the world...

+John Mueller +Mike Blumenthal  Do you have an idea, why are SERPs different? The search intent and the location of searching person are exactly the same, and the kind of locality input is not very different (i mean location is location, not?)
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Evgeniy Orlov

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Forget Wordpress - its lame duck!
→ 95% Wordpress users don't need its overhead
→ Make the web faster!
→ Do create static blogs - they are free, fully functional, downy light and rocket fast!
StaticGen is a leaderboard of the top open-source static site generators. Promoting a static approach to building websites.
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Evgeniy Orlov

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Google's british humour
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"When a page with a password field is not delivered securely, Firefox displays a lock with a red strikethrough in the address bar..."

Hooray! Full details: mzl.la/1SQqC3p.
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Wir freuen uns riesig mitteilen zu können, dass der +Bundesverband Digitale Wirtschaft (BVDW) e.V. uns in den Kategorien SEO und SEA mit den Qualitätszertifikaten 2016 ausgezeichnet hat! Mehr dazu auf unserem Blog.
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Evgeniy Orlov

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once they forgot how it works, it is core
Google replies: *that is exactly right*
A couple hours ago, Google's Andrey Lipattsev a Search Quality Senior Strategist participated in a Q&A with Bill Slawski, Ammon Johns, Eric Enge and Anton Shulke. Andrey Lipattsev gave one of the mos
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Tools to track universal search
I'm looking for tools, which can track both of:
→ which kinds of universal search are triggered by certain keyword
→ which URLs rank in those universal search results
Any recommendation is highly welcome!
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Maybe I did not get the question right? If so, my apolologies.
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Evgeniy Orlov

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Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.


Hope this helps clarify some of the open questions! Let me know if there's anything missing.

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Evgeniy Orlov

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Free Excel AddOn to merge files and many other free and cool Excel stuff from MVP #RDBRon  
RDBMerge, Excel Merge Add-in for Excel for Windows. Briefly! RDBMerge is a user friendly way to Merge Data from Multiple Excel Workbooks, csv and xml files into a Summary Workbook. Install the RDBMerge utility. 1) Download the correct version and extract it to a local directory.
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Lee mac
 
been using this for ages its tops also another free plugin that makes life easy i ASAP Utilities
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Evgeniy Orlov

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The “convenience” of frameworks is why web pages are getting larger and larger
20+ experts share their advice and mistakes they see when it comes to web performance and which optimizations you should spend time prioritizing.
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Evgeniy Orlov

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Thought of the day.
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Evgeniy's Collections
People
Have him in circles
327 people
Boyan Sabev's profile photo
Nilma Guerra's profile photo
Dave Elliott's profile photo
sakan real estate's profile photo
Bhavuk Khandelwal's profile photo
Anil kumar's profile photo
Vincent Velema's profile photo
Picreel's profile photo
Daniela Henschke's profile photo
Education
  • University Erlangen-Nürnberg
    Media science, 1997 - 1999
  • University Heidelberg
    Ancient languages, 1999 - 2004
  • Extention studies
    Web development: PHP / MySQL, 2007
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
I analyze code
Introduction
  1. SEO can't die. As long traffic must convert, so long will SEO exist. But old-school SEO is indeed already dead.
  2. Contemporary SEO is visibility → usability → experience → conversion → trustworthiness → better visibility.
  3. Contemporary SEO is a barter deal with the Googlebot: you facilitate its crawling job and save its computing power, it recompenses you with good ranking.
  4. Read Undead SEO for more background details and advanced OnPage SEO techniques.
Work
Occupation
i analyze code
Skills
Semantic SEO, OnPage SEO, SEO for CMS, E-Commerce SEO, HTML, CSS, PHP, MySQL, inquisitive, resourceful solver, blitz-chess player
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Berlin
Previously
Heidelberg - Erlangen - Volkmarsen - Murnau - Augsburg - Kiev
Evgeniy Orlov's +1's are the things they like, agree with, or want to recommend.
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