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Evgeniy Orlov
Attended University Erlangen-Nürnberg
Lives in Berlin
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Evgeniy Orlov

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Google now supports JSON-LD for breadcrumbs

This tweet from +John Mueller could not be clearer:

We support JSON-LD breadcrumbs. The docs should be updated at some point too

With this Google now supports JSON-LD markup for all data types for which Google provides structured data support.

H/T to +Sergio Redondo (pictured:).

#schemaorg   #breadcrumbs   #jsonld  
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Evgeniy Orlov

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The guy is maybe not 100% right, but his thoughts are helpful to rethink own relation to understanding of marketing paradigms like channel and strategy
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Evgeniy Orlov

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Everytime i crawl a site, which is internally linked with relative links, with #ScreamingFrog  , it doesn't recognize internal links. Everytime i contact Screaming Frog support with this same issues, they mean, they don't know, what i'm talking about... #ScreamingFrog   #wtf  
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New CTR-pushy SERP feature, based on structured data == Rich cards
firstly for en/com | recipes/movies, then...
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Evgeniy Orlov

Семантическая разметка и расширенные описания  - 
 
Knowledge Graph понимает, кто есть кто
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Игорь Шулежко's profile photoОлег Олегович Олегов's profile photoEvgeniy Orlov's profile photo
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в англоязычном гугле появилась возможность поделиться линком на knowledge graph panel, та, которая справа от органических результатов. так вот, когда берёшь этот sharing линк, он сокращён, но при просмотре в браузере разворачивается и в нём становится виден Id сущности, как kgmid=/m/05m4m, которая во многих случаях была перенята из перенятого гуглом freebase.com. Ну и вот, можно запустить любой поиск в гугле, и к УРЛ страницы результатов поиска пришпандорить &kgmid=/m/05m4m, где как Id вписать Id любой другой сущности. Таким образом гугл вываливает органические результаты относительно одного запроса, а knowedge graph panel показывает результат того Id, который мы подвесили. При этом на любом этапе можно поменять язык выдачи путём прибавления к УРЛ &hl=ru etc.
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Evgeniy Orlov

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It's a new world record ladies and gentlemen

I don't know how +Aaron Bradley pulled it off but he presented this slide deck at #SMXadvanced  today in less than 30 minutes - something I don't see anybody come close to over the next couple of years (besides himself that is).

To quote +Portent:
"@aaranged just redefined "crash course" talking structured data markup on stage at #SMX " 
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: What's New With Markup & Structured Data. PRESENTATION: What's New With Mark…
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Try not to fall in love with them. We dare you!
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Structured data testing tool got update → take here new bookmarklet:
javascript:void(window.open(%27https://search.google.com/structured-data/testing-tool#url=%27+window.location.href,%27_blank%27));
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public. NEUER TEST. settings. Such-Galerie aufrufen; Hilfe; Feedback geben. play_arrow. Validieren.
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Schema 3.0 released
 
schema.org v3.0 Released

Full release details at the call-out link, but some highlights.

New extension: http://meta.schema.org

Terms "primarily designed to support the implementation of the Schema.org vocabulary itself."

New extension: http://pending.schema.org

A "staging area for work-in-progress terms which have yet to be accepted into the core vocabulary."

New extension: http://health-lifesci.schema.org

A "new home for our existing Medical and healthcare related terms."

*New document, "How we work": http://schema.org/docs/howwework.html*

A "document providing an overview of the project's approach to schema development, collaboration, versioning and change review." A treasure trove for those interested in, or have a vested interest in, the development of the vocabulary.

*New property: http://schema.org/disambiguatingDescription*

A sub property of description, "used to disambiguate from other, similar items."

audience, brand, logo, isRelatedTo, isSimilarTo

These previously Product-specific specific properties can now also be applied to Service.

*New class: http://schema.org/DigitalDocument*

"An electronic file or document", with sub-types NoteDigitalDocument,
PresentationDigitalDocument, SpreadsheetDigitalDocument, TextDigitalDocument.

*New type: http://schema.org/ComputerLanguage*

With modifications to http://schema.org/Language to stress it that it refers to natural languages, and with support for standard BCP 47 language codes via the alternateName property (for SEOs, this brings the functionality of language types and properties close to that provided by hreflang).

*New enumeration: http://schema.org/Monday*

And (surprise!) the rest of the days of the week as well, replacing the purl.org/goodrelations URIs on which these are based - thanks +Alexandre Bertails! Also, http://schema.org/specialOpeningHoursSpecification has been added, which allows webmasters to override general opening hours

Not seeing the current version? I am, but +Dan Brickley notes ""there seem to be some further issues with old versions of pages being cached. It was looking like this had resolved itself but I see
now that this isn't the case. At least the homepage and /docs/schemas.html seem to be intermittently showing old versions of those pages. You can force a fresher version by appending '/' to thedomain name e.g. http://schema.org////docs/schemas.html but obviously this needs attention""

#schemaorg  
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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Free CMS for data
maybe old hat, but i like CMS in general, and this one powers some good websites
ckan - CKAN is an open-source DMS (data management system) for powering data hubs and data portals. CKAN makes it easy to publish, share and use data. It powers datahub.io, catalog.data.gov and dat...
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Evgeniy's Collections
People
Have him in circles
349 people
Luis Federico Gellon's profile photo
SEO Promotion Technologies's profile photo
Inmobiliaria Sunrise's profile photo
akmal niazi khan's profile photo
Greg Gravelle's profile photo
Klaus Reuss's profile photo
Stephan Cifka's profile photo
Christine Anderson's profile photo
Bay SEO's profile photo
Education
  • University Erlangen-Nürnberg
    Media science, 1997 - 1999
  • University Heidelberg
    Ancient languages, 1999 - 2004
  • Extention studies
    Web development: PHP / MySQL, 2007
Basic Information
Gender
Male
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Married
Story
Introduction
  1. SEO can't die. As long traffic must convert, so long will SEO exist. 
  2. Contemporary SEO is visibility → usability → experience → conversion → trustworthiness → better visibility.
  3. Contemporary SEO is a barter deal with the Googlebot: you facilitate its crawling job and save its computing power, it recompenses you with good ranking.
  4. Read Undead SEO for more background details and advanced OnPage SEO techniques.
Work
Occupation
i analyze code
Skills
Semantic SEO, OnPage SEO, SEO for CMS, E-Commerce SEO, HTML, CSS, PHP, MySQL, inquisitive, resourceful solver, blitz-chess player
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Berlin
Previously
Heidelberg - Erlangen - Volkmarsen - Murnau - Augsburg - Kiev
Evgeniy Orlov's +1's are the things they like, agree with, or want to recommend.
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