Profile cover photo
Profile photo
Evariant
40 followers -
Moving Healthcare Ahead
Moving Healthcare Ahead

40 followers
About
Posts

Post has attachment
Aligning #Patients and #Physicians is key in developing one universal #Healthcare campaign. Learn how in one of our recent articles: http://ow.ly/PZQNg
Add a comment...

Post has attachment
Social media is becoming more prevalent in today’s society, and hospitals are just catching up with corporations when it comes to connecting and marketing to the public. Understanding the different avenues available to you for using social media marketing, as well as knowing how to keep yourself HIPAA compliant, is an integral part of your marketing strategy. Find out more about this important topic and tune in to “HIPAA & Social Media: Strategies for Maintaining Compliance as Part of Successful Marketing,” a #webinar presented by Savanna Myer, IT Officer & Compliance Manager at #Evariant on Tuesday, August 18 from 2:00pm – 3:00pm EST. Register now! http://ow.ly/PkOTG
Add a comment...

Post has attachment
We're hosting a #webinar about #bigdata. Tune in to learn examples of how to identify the most relevant data to be analyzed by your marketing teams, learn how to take raw data and convert it into patient insights, review mechanisms for prioritizing patient and consumer personas, and examine how resulting campaign stories and tactics were built upon the introductory elements of "practical data" and insights. "Turning Big Data into Practical Data: Marketing with Raw Metrics that Drive Insight-Driven, Patient Panoramas" will run in just 2 weeks on Thursday, August 6, 2015 at 2PM EST, hosted by Gary Druckenmiller, VP of Client Solutions at #Evariant. Register now! http://ow.ly/PkHgV
Add a comment...

Post has attachment
For some healthcare marketers, there are days when we say to ourselves: "I'm more confused than ever. I have no idea what I'm doing." The harbinger of such pessimism? Big data. Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting "big" data into more "practical" data. Tune in for "Turning Big Data into Practical Data: Marketing with Raw Metrics that Drive
Insight-Driven, Patient Panoramas" on Thursday, August 6, 2015 at 2PM EST, a #webinar hosted by Gary Druckenmiller, VP of Client Solutions at #Evariant. Register now! http://ow.ly/PkHgV
Add a comment...

Post has attachment
Thursday, August 6, 2015 at 2:00pm EST
Presented by Gary Druckenmiller, Jr., VP, Client Solutions at Evariant
 
For some healthcare marketers, there are mornings where we wake up, look in the mirror and say to ourselves…"I'm more confused than ever. I have no idea what I'm doing." The harbinger of such pessimism? Big data. Big and meaningful data is increasingly looked at to inspire and shape marketing decision making, but many have trouble "pulling it all together." Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting "big" data into more "practical" data.
 
In this webinar, you will…
·         See examples of how to identify the most prolific, relevant and foundational data to be analyzed by your marketing teams.
·         Learn how to take raw data and convert it into patient insights that support trend detection and drive deeper strategic discovery.
·         Review mechanisms for prioritizing patient and consumer personas and learn how they "tee-up" your go-to-market strategy.
·         Examine how resulting campaign stories and tactics were built upon the introductory elements of "practical data" and insights.
 
To register: http://ow.ly/PkHgV  
 
Add a comment...

Post has attachment
Tuesday, August 18, 2015 at 2:00pm EST
Presented by Savanna Myer, IT Officer & Compliance Manager

Social media is becoming more and more prevalent in today’s society, and hospitals and doctor’s offices
are just catching up with corporations when it comes to connecting and marketing to the public. Understanding the different avenues available to you for using social media marketing, as well as knowing how to keep yourself HIPAA compliant, is an integral part of your marketing strategy. In this presentation, we will cover the types of social media being used for marketing as well as some successful (and not so successful) marketing.

In addition, we will… 
· Review the current state of social media, including sites and statistics
· Look at some successful uses of social media by hospitals and doctor’s offices 
· Look into some HIPAA Horror Stories to figure out where they went wrong
· Review the current HIPAA guidelines for use of social media in marketing
· Discuss how to launch, or relaunch, your social media campaign 

To register: http://ow.ly/PkTnc
Add a comment...

Post has attachment
The #healthcare industry lags behind most other industries in technology, so health administrators lack experience operationalizing new systems. And, organizations expect technology to somehow electronically solve complex human and managerial issues. via @WSJ #HealthIT http://ow.ly/PfE89
Add a comment...

Post has attachment
Ask anyone connected with #Healthcare these days to provide a definition for patient engagement and you will likely receive as many answers as there are agendas surrounding the discipline. Find out why #PatientEngagement is in search of a definition via @KevinMD. http://ow.ly/OWWOs
Add a comment...

Post has attachment
Today is the day! Make sure to tune in at 2PM EST for #Evariant #webinar "Worlds Are Colliding: Provider and Patient Communications Converge to Create One Universal Health Campaign", presented by Gary Druckenmiller, Vice President of Customer Solutions Development. Learn about what would happen if both of the worlds of Health Sales and Physician Liaisons came together, and if we could combine both levels of outreach into one patient pathway! http://ow.ly/N6i0M
Add a comment...

Post has attachment
Tune in to #Evariant #webinar "A Guide to Online Programmatic Ad Buying" presented by Andrew Perry, Sr. Consultant, Strategic Marketing, today at 2PM EST! http://ow.ly/N6B0l
Add a comment...
Wait while more posts are being loaded