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European Virtual Assistant Agency
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Profitable investment into your business and lifestyle.
Profitable investment into your business and lifestyle.

103 followers
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Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Read the article: https://bit.ly/2daYPy6
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You can learn a lot about marketing and the web reading amazing blogs, learning from great content, and diving deep into favourite books. That's why our #vateam decided to choose five best books in these niches from the article written by the director of marketing at Buffer, Kevan Lee.

1. Hooked: How to Build Habit-Forming Products by Nir Eyal
We’ve gained such great value from the ideas in this book, in particular the Hooked model of Trigger > Action > Reward > Investment. There’s tons of great insight here into how people get hooked into products and how to replicate this model for your brand and business.

2. Making Ideas Happen by Scott Belsky
A great read for finding motivation and drive to complete creative projects, Make Ideas Happen touches on the aspects of productivity that are critical to creative jobs (which seems to fit well for those with a marketing mindset).

3. The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin
Atkin’s research into brands with devoted followings reveals a lot of interesting details on how to cultivate and grow a community. Some of the ideas mentioned here aim to build relationships with an audience by helping people feel unique, important, and belonging to a group—values that may resonate with many marketers.

4. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow
This book fits in really well with our Buffer value of working smarter, not harder. Shane Snow, co-founder of Contently, takes a look at a host of different success stories—everyone from Jimmy Fallon to Alexander the Great—and identifies the ways in which these people have found to achieve great things in a short amount of time.

5. The New Rules of Marketing & PR by David Meerman Scott
A hugely comprehensive resource, The New Rules features case studies and examples of great marketing campaigns, as well as providing insight and ideas about what might work for your brand and business as marketing evolves.

#vatips
Source: https://bit.ly/1fThqtW
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It’s no secret that organizations are putting more thought than ever before into their digital transformation strategies, the value of which is becoming more apparent every day as companies seek to gain a competitive edge. Most organizations said that the main objectives for their digital business strategy are to improve process efficiency through automation, to create better customer experiences, and to improve employee productivity.

Read the article: https://bit.ly/2sSOOKH
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As an entrepreneur, email marketing can power a strong revenue stream for your business. With Gmail playing such an important role in your email marketing, it's important to know how to keep your marketing emails to stay out of Gmail's Promotions tab and instead ensure your emails are delivered to your audience's primary inbox tab.

Read the article: https://bit.ly/2JfbX3t #vaadvice
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Search engine optimization (SEO) determines the quantity and the quality of organic traffic you receive from search engines. To gain the incredible competitive advantage of high ranking on the search engine results page, you should start with a SEO audit of your website – a detailed analysis showing why search engines might have problems crawling your website and what should be done to improve its visibility and conversion.

Read the article: https://bit.ly/2HKjck6 #vaarticle
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What happens when you’re making money but don’t have any new customers? That's the question @Twitter is currently grappling with. The social media platform recently reported its first profitable quarter in the company’s 12-year history. It made $91 million in the fourth quarter of 2017, but its user base stayed flat.

Read article:http://bit.ly/2FBm8LD

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SEO is not only good for getting traffic to your website, but you’ll likely get more customers into your doors and more followers on your social media accounts.

Here are some must-know SEO tricks for your website: http://bit.ly/2odiWO5

#vaadvice
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Humans are, by nature, very visual beings. That's why #socialmedia images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!
Our #vateam learned all about creating social media images after lots of practice, and we are very excited to share with you our favorite social media design #tips and principles.

1. Color
Color is one of the most important and complex aspects of any social media design. It helps to set the mood, create an atmosphere, convey emotions, and even evoke strong individual experiences from someone’s past.

2. Balance
This means making sure your images are symmetrical, asymmetrical, and radial (coming from a common center). Creating such images requires playing around with size, colors (darkness, lightness, warmness, coolness), texture, quantity, isolation of certain items, and orientation (vertical, horizontal, diagonal).

3. Lines
Straight lines imply order. Curved lines hint at movement. Paying close attention to the use of lines throughout your image can help guide your audience along a visual journey, stopping at the most important and intentional elements along the way.

4.Contrast color and shape
Contrasting colors, shapes, and sizes are just as important as balance. They're what makes some people say an image "really popped." This image provides such differentiation between elements making some stand out better than others.

5. Proximity
Proximity is paramount when creating a sense of organization within your design. Similar or related elements are best grouped together to create a relationship between them. The goal is to group items together to declutter your design and “tidy things up a bit.”

6. Space
Try not to underestimate the power of simplicity in your design. Space can help bring a certain aesthetic quality to your image while also highlighting the most important elements.

7. Repetition
One of the easier design elements to enhance your social media images is the principle of repetition. Repetition is an important part of the process because it helps to establish and strengthen different elements.

#vatips
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Every business owner wants a website that encourages visitors to take the next step: buy or contact.But most first-time visitors to your site are just investigating options and comparing you to others. Do you know how you stack up to the competition? Here are 5 aspects to consider when evaluating your website design and deciding which changes will yield the greatest results.

1. Color
If you’re targeting women, focus on blue, purple, and green. For men, select blue, green, and black.

2. White space
A cluttered webpage looks ugly and feels cramped. Too many elements can confuse people and turn them away.

3. Video
Product videos usually increase sales and conversions.

4. Virtual chat
More people than ever prefer a quick online chat while they browse to picking up the phone and dealing with an options menu.

5. Ease of use
Create simple navigation so users intuitively can find items that aren’t on the first page.

#vatips
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"Helping people connect is more important than maximizing the time they spend on Facebook," Mark Zuckerberg commented the decline of time spent on +Facebook.

Read more: http://bit.ly/2E6U3hE

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