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Ethan Hays
Works at gyro
Attended Pepperdine University
Lives in New York City
679 followers|33,665 views
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Ethan Hays

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Google Tag Manager Fundamentals Is The Goodness

I don't usually go all fan-boy, but the Google Tag Manager Fundamentals course was one of the most practical online courses I've taken in years.  http://bit.ly/1Rxdonj

You can take this course in a couple of hours, implement the suggestions, and your business will be on a path toward quantitative improvement. 

I've taken GTM courses through Lunametrics, which were also very good.  But this course does a better job of showing you tactical step-by-step directions for implementing the most important stuff for your web business.  Highly recommended.

#analytics #GTM #googleanalytics  
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Brilliant Interactive Infographic

This is fantastic.  NYTimes Upshot asks a question (how does income correlate with college attendance), then has you draw your guess at the answer, then shows you the actual numbers.
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The Secret Psychology of Facebook

Not so secret, actually.  People who participate on social media tend to feel more connected, while lurkers do not.

"According to researcher Moira Burke, lurking on Facebook correlates to an increase in depression. “If two women each talk to their friends the same amount of time, but one of them spends more time reading about friends on Facebook as well, the one reading tends to grow slightly more depressed."
The post first appeared on Buffer. Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page, ...
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50% of Apps Lose 50% of their Peak Users Within 3 Months
Developers devote a lot of attention to the time immediately after an app is launched. How quickly is it growing? Will it go viral? How is it ranking in app stores? While that launch period is critical, managing apps well throughout their entire lifecycle means also paying special attention to ...
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Why Can't the World's Greatest Scientists Solve the Mystery of Consciousness?

Interesting read for the scientifically minded, probably an infuriating read for the philosophically and / or religiously minded.
The long read: Philosophers and scientists have been at war for decades over the question of what makes human beings more than complex robots
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Other Languages Are Hilarious

But we're all trying to communicate the same thing. Some of my favorite folk sayings from this list:

Japanese:
Literal translation: “To wear a cat on one’s head.”
What it means: “You’re hiding your claws and pretending to be a nice, harmless person.”

Swedish:
Literal translation: “To slide in on a shrimp sandwich.”
What it means: “It refers to somebody who didn’t have to work to get where they are.”

 
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Ethan Hays

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Best Thing I've Seen in Source Code All Week

This was in source of a page about pushing the web performance boundaries of Polymer 1.0 (which is an excellent article, btw): http://bit.ly/1QuTVIt

#webperf #polymer  
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Googlebot Crawls the DOM & JavaScript

This is one of the most important evidence-based discussions of Googlebot's behavior I've seen in years.  Hats off to +Adam Audette and his team - this has important implications for what we consider "search friendly" design patterns.

#technicalseo #seo  
Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.
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Silk Road's Dread Pirate Roberts Kept a Diary

And it was read into evidence as part of his trial.  It's an interesting read.

#darkweb #deepweb #silkroad  
How can Ulbricht explain a laptop with all Silk Road's secrets—and many of his?
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A Mindset for Effective Response

1. Re-express your target's position
2. List points of agreement
3. Discuss what you've learned from the conversation
4. Present your view within the shared context
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Stephen Hawking Covers Monty Python's "Galaxy Song"

Contains more petty crime than expected.

Here's the original: https://www.youtube.com/watch?v=buqtdpuZxvk

#montypython #stephenhawking  
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5 Characteristics of Data-Driven People
Humans are not naturally data driven, but it's possible to achieve. In this post we explore five characteristics of the data driven thinker.
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Have him in circles
679 people
Arsalan Ali's profile photo
Chris Sherman's profile photo
VAnessa Vachon's profile photo
Natividad Scott's profile photo
Wayne Mallette's profile photo
Nerses Gezalyan's profile photo
JJ Aguhob's profile photo
Darrel Etter's profile photo
Ronald Bradford's profile photo
Work
Occupation
Web Strategy Consultant
Employment
  • gyro
    Head of Digital Products, 2012 - present
  • BUZZMEDIA
    SEO Consultant, 2011 - 2012
  • Uptake Networks
    Director of Revenue, 2011 - 2011
  • Stone Temple Consulting
    Principal SEO Engineer, 2009 - 2010
  • Healthline Networks, Inc.
    Senior Product Marketing Manager, 2006 - 2009
  • Trouve Publishing
    Director of Search Engine Marketing, 2006 - 2006
  • QuinStreet
    Business Development, 2003 - 2005
  • LeadQual
    Director of SEO, 2010 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City
Previously
Bay Area, California
Story
Tagline
Web marketing nerd and grilled meat enthusiast.
Introduction
My primary areas of focus are web strategy, search engine optimization (SEO), social media, web analytics and conversion rate optimization (CRO), with a focus on applying SEO best practices and rigorous analytics to the product development lifecycle.
Education
  • Pepperdine University
Basic Information
Gender
Male