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Essential Business
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Taking care of business
Taking care of business

5 followers
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Essential Business's posts

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Not sure about the difference between your marketing plan, your marketing strategy and your marketing tactics? Dee Blick and Natalie Page explain it beautifully on Essential Business Radio:
http://www.essential-business.co.uk/…/m…/your-marketing-plan
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IF THERE'S ON PAGE in our Essential Business Guide that epitomises why we created the book in the first place, it’s probably page 157: Checklist: Make your workplace safe.

We've reproduced it our blog - so no excuses for not knowing what you should be doing!

(And if you don't have time to read it, I've narrated it so that you can listen as you work, instead.)

http://www.essential-business.co.uk/risky-business/
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YOUR BUSINESS AND THE LAW. WHAT SHOULD YOU KNOW?

When Julie was working on the first Essential Business Guide, all those years ago, she realised how much she hadn't known, up until that point, about her legal responsibilities as a business owner (despite having read countless books and met with many advisers!)  So, in this podcast, she asked a team of experts: What would they like us to know?

http://www.essential-business.co.uk/podcast/keeping-it-legal/your-business-and-the-law/
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According to a recent QuickBook survey, micro-businesses – that is, with 1-10 employees – account for 96 per cent of all businesses in the UK. Collectively, they are owed a staggering £16.9 bn in outstanding payments. Here are ten ways to get on top of those outstanding payments:

TEN TIPS FOR CREDIT CONTROL

1 Ask your customer to complete a credit application form.
2 Check the creditworthiness of any new customer.
3 Agree payment terms in advance.
4 Send your invoice as soon as the goods are dispatched or the service completed (you'd be amazed how many people don't do this simple thing – they can't pay you if you haven't invoiced).
5 Check that your invoices are being sent to the correct address.
6 Send regular statements to customers – lots of customers pay on invoice. It's a simple act, but often works wonders.
7 Develop a 'friend' in your customer's accounts department.
8 Chase late payers promptly.
9 Don't allow your customers to exceed their credit limits.
10 Set up a 'stop' list - that is, don't allow any more products or services to be delivered until your outstanding invoice/s are paid.

(Excerpt from page 101 of The Essential Business Guide)

http://www.intuit.co.uk/r/advice-and-tips/quickbooks-late-payments-study-2015/
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FINDING THE RIGHT BUSINESS SUPPORT

When you run your own business, it can be really hard to find just the right kind of support for you and your circumstances.

National Enterprise Network offer a unique online business support directory to help people looking for help when starting up. Read more about this and the other services they offer:

www.essential-business.co.uk/finding-the-right-business-support/
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STARTING YOUR OWN NEW BUSINESS?

Julie's Essential Business Start-up Tips might come in handy. Twenty 2-minute tips for starting your business smoothly. Just go to the Free tips and Resources page on our website and scroll down the page.

www.essential-business.co.uk/free-business-tips-and-resources/
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LET US KEEP YOU ON TRACK IN YOUR BUSINESS

When you run a business, there’s lots to learn and lots to do. And the day-to-day pressure can sometimes get in the way of you taking the time to build your own business skills or attend to the boring-but-important housekeeping tasks.

Our free Essential Business NUDGES are designed to help by giving you a weekly reminder that there are other things to do. 

http://www.essential-business.co.uk/free-business-tips-and-resources/essential-business-nudges/
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Ooh, that Dee Blick is clever. Listen to her on one of our 15-minute Masterclasses: Finding your target market

Julie has just noticed on LinkedIn that it's 12 years since she started Essential Business, which came after 20 years of running her own design agency and her export company involvement. (She's therefore feeling ancient and a bit of a business matriarch!)

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Read Julie's most recent blog post: "Be nice to me... I'm a business owner". She has been watching Alex Polizzi on 'The Fixer' and the business owners' responses had her sighing with frustration... (and recognition).
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